Presentation

 Posted by on August 11, 2008 at 8:40 am  Add comments
 

Selected, public worldwide conference presentations, many of the PDFs at the bottom given as BBC Senior Development Producer in New Media, BBC Broadcast, later ones as Director of LAMP and Virtual World Developer. Topics include transmedia, new forms of entertainment, games & virtual worlds, future gazing, personalization standards, creative and emerging production. These represent around 30% of all Gary’s presentations, others were NDA company specific and/or strategic or duplicative. Future presentations to be added and others from archive on-going. The selected slideshow embeds are from Gary’s Slideshare.net which have over 400 000 views as at mid Sep 2016…

What is interactivity anyway? Beyond Story,Tech & Futurism. Designing Experiences


Navigating the Expanding Transmedia Multiplatform Universe and State of the Industry


In An Ideal World – The Multiplatform Production Process


Killer 2nd Screen and Social TV: Production Methodology


Precious Alchemy or Worthless Chemistry – Value of Transmedia & Multi Platform


Predicting Present Futures – Navigating the Perfect Media Storm


The Hybrid Media Challenges for Broadcasters


What’s Wrong with Transmedia Content? Where’s the Funding?


Pervasive Entertainment – Games, Film, Physical, Print & TV merged with social networks


 

The Value of Experiential – New Augmented Reality Business Models


 

The Gamification of Social TV Inspiring the stories of tomorrow


 

Fragments of Attention – Transmedia Alchemy


Arresting Audiences, Co-creating Communities, Transmedia Storytelling


Augmented Reality Barriers & Drivers for Widespread Adoption


Recognising Augmented Reality Business Opportunities


RU Game? Games & Public Libraries


Social IPTV: Interactive and Personal


The Rise and Rise of Social Media


The Fragments of Play – Transocialmedia Entertainment


The Art & Craft of Machinima


Online Human Collaboration


Games: Seriously


TV 2.0: Socialised & Participatory TV Online


What’s The ROI? Virtual Worlds Introduction


InGame Advertising, 3D Worlds Marketing


Future Of Social Media Entertainment


Marketing Opportunities in Social Virtual Worlds


Innovating Global Social Media Entertainment


Growing Worlds – Turning Stories into Games


Sublime Immersion – Art in Second Life


What New Audiences Really Want


User Journeys, Personal Services, Natural Evolution


TV vs Metaverse – The Mixed Reality Perfect Storm


Beyond Linear, TV 2.0, The Future of Film and TV


Personalised Audiences, Immersive Services


A Presentation About You – The Personalized Audience


New Roads, New Directions, New Markets


360 thinking, experience designing, cross-media storytelling


Something In The Air – The Future Of Personalization


Personalized Home Entertainment and Human Behaviour


Getting IPTV Content Right


Personal Television Futures


Collaborative Virtual Worlds & LAMP


Brands in Social Virtual Worlds – Subtle Alchemy or Dangerous Chemistry?


 

 

 

 

 

 

 

 

Producing interactive TV – overview presentation 225k PDF 1999 Union

Future of media consumption – a first introduction to PDR’s 209k PDF 1999 PTV Conf

UK interactive TV futures – a look at iTV in early days in UK 200k PDF 1999 Union

What audiences want – consumer centric awareness 497k PDF 2000 Industry Lab

The future of media – Brief 2009 predictions given in 2000, one bullet slide 32k PDF 2000 Aus

Interactive horizons – where are we headed? 194k PDF 2000 Industry Lab

Benefits for users & content providers – The PDR 294k PDF 2000 PTV

Real world scenarios leading open standards – Personal TV 531k PDF 2000 IBC

I think therefore I watch – Interactive documentary programmes 74k PDF 2000 Aus

Personal TV and linear programming – overcoming integration challenges 130k PDF 2000 PTV

Enabling or disabling technologies – look at tech landscape 317k PDF 2000 Industry Lab

New relationships, new business models – The Personal Digital Recorder 247k PDF 2000 NAB

Jobs in interactive TV – For external producers 98k PDF 2000 Union

Professional metamorphosis – New Skills needed for Interactive Producers 72k PDF 2000 Aus

Through the looking glass – Digital & interactive emergence 437k PDF 2000 Aus

Business models driving specifications – Personal TV 411k PDF 2001 PTV

Where are we heading – interactive futures based on 2001 694k PDF 2001 Industry Lab

The home networked consumer – Broadcaster perspective 972k PDF 2001 HN Conf

Subtle alchemy, dangerous chemistry – Interactive music brief 130k PDF 2001 Industry Lab

Challenges of enhanced TV – eTV production issues at Paris forum 240k PDF 2002 OpenTV

Personal TV standards – TV-Anytime intro at Paris forum 372k PDF 2002 OpenTV

Personal television futures – NAB presentation of now to future 665k PDF 2003 NAB

Future of personalised media – A look at world beyond search 1.7MB PDF 2004 Industry Lab

Media Futures USA – Opening brief for three panels on super-distribution 610k PDF 2005 USA

Interactive and IP TV – A BBC History 1.3MB PDF 2005 Aus

New Roads, New Directions, New Markets – The changing media landscape and emerging content types 2.4MB PDF Sep 2005 Aus

Getting IpTv right – A consumer centric look at IPTV futures 610k PDF 2005 Aus

The Personalised Audience – A presentation about you and services relevant to you 1.1MB PDF Oct 2005 Industry Lab

Building Audiences… – through Broadband, TV and mobile interactive service futures 7.9MB PDF Nov 2005 Aus (2 hour breakfast presentation)

User Journeys, Personal Services – ‘natural evolution’, presentation at LAMP ABC 6.5MB PDF Dec 2005 industry Lab

 

Evolving Media Creative Dilemmas – A look at the networked planet and audience fragmentation 3.7MB PDF Mar 2006 Aus

Dont Get Lost, Discover Findability – Presentation looking at making sure your service is found in the noise 4.2MB PDF Apr 2006 Aus

Beyond Linear – a look at advanced video formats 2.3MB PDF May 2006 Industry Lab

Global Media Journeys – for personalised interactive audiences. Multi-platform TV production. 8.2MB PDF May 2006 Aus

Immersion: Beyond Linear – A brief look at Experience Design 2.2MB PDF Jul 2006 Industry Lab

Personalised Audiences, Immersive Services – Latest audience statistics, trends and engaging services 5.4MB PDF Oct 2006 Industry Lab

Personalised Home Entertainment and Human Behaviour – A short talk give at the Australian Communications and Media Authority annual get together 3.1 MB PDF Nov 2006 Aus

Key:

  • PTV – various European conferences on Personal TV
  • NAB – National Association of Broadcasters, Vegas, USA
  • IBC – International Broadcasting Convention, Amsterdam
  • Aus – Presentations given at Film, TV or Emerging Media seminars in Australia
  • Union – Presentations given to UK industry bodies looking at employment issues
  • HN – Home Networking Conferences
  • Industry Labs – Various one day or longer development labs. Non-specific presentations
Jul 232008
 

My slides below from my presentation at one of Australia’s industries leading advertising conferences yesterday which I had previously blogged about “The Advertising and Marketing Summit” It was a jam packed room with around 400 attendees of marketing movers and shakers. I closed the second day with the talk on ‘engaging in virtual communities’ followed by a great talk on Word of Mouth Marketing from Piers Hogarth-Scott, CEO, Yooster & Trustee.

The general tone of the two days seemed to be the usual big broadcast ‘dry-up’, mobile is not quite here and the ramp up of ‘online’ marketing. Sadly online, as a platform, which to me is a multi-faceted beast (basically it is everything that has been before and much more) is still seen by this particular segment of the industry as only about search and web 1.0 push. Laurel Papworth at least raised some questions at the end about making sure companies seriously consider Social Media Marketing at executive level and my key points at the end were get in there, spend time and really understand the culture in the vast range of virtual worlds before making a decision to do any R&D or full blown campaigns.

Jul 162008
 

Interesting. I have a screen here at work spiting out various random on the spot blog posts from the Future of Media Summit . Looking at the themes and points coming out forcibly takes me back to the mid to late 90s and even earlier. At today’s conference there is lots of discussion about how media is fragmenting, democratization of distribution, how personalization (your personal media cloud) is really where it’s at, the live web and a plethora of points about how video on the web has erm, generated a new advertising model. Yawn. Now I remember why I avoid ‘Future of…” conferences…

Seems all I have read from the Future Exploration Networks innovative and ground breaking (video link up – really, a video conference link…I did one of those in 96?!) between Sydney and San Francisco are not really exploring the future but each others guess as to what is really happening at the moment – cause no one really has a clue. It is deja vu, a recap of many European/Far East versions of the future from 10-15 years ago. In fact looking at most of my presentations and posts from years ago on this and other blogs cover most of the points, especially about personalised media (oh yes thats the title). For example Ross Dawson’s‚ future of media topics I covered in presentations circa 1999 – a few recents are in my slideshare group which I rarely promote or on this PDF page which has some earlier ones and notably in this fun view of 2009 I did in Perth back in 2000 (compare the two). First here is oft self-promoted Ross Dawson’s vision of what is shaping the Future of Media…

Ross Dawson 2008

Media and entertainment industries growing massively. Seven driving forces shaping media

  1. Increasing media consumption – ‘we want to swim in an ocean of media all the time’
  2. Fragmentation – proliferation of new channels (mobile, video, etc)
  3. Participation – people sharing their stories
  4. Personalisation – of content & advertising, issues with privacy
  5. New revenue models – advertising networks
  6. Generational change – younger people becoming dominant in marketplace
  7. Increasing bandwidth – shifting what is currently being delivered over other channels > iPhone mania

Personal Cloud – content we own and create – From this rains down the ‘precipitation of participation’ – sharing our photos, stories and lives with others – To what extent do we control our Personal Cloud?

Yes these are and have been shaping the future of media for the past 15 years at least – and then 2) my slightly cheeky predictions…drum roll…Future of Media in 2009 (from 2000’s Small Screen Big Picture)

Gary Hayes 2000

The World in 2009

  • Every individual can become a producer of content which is available to everyone else – if they want it.
  • Now anything is available on demand from anywhere over vast broadband networks.
  • Everything is ‘pulled’, only personally relevant content is ‘pushed’.
  • Everything can be made portable & kept forever
  • The home becomes a personalised entertainment and life system where everything is centralised – games, video, shops, audio, text, email & vmail & banking.
  • CD collections, home movies, personal photographs are stored here too
  • ‘Open Standards’ killed off all proprietary platforms in 2005 and the large ‘trusted’ traditional broadcasters collaborated and produced one navigation system that all companies adopted
  • All ‘content programme brands’ have elements in all of the above
  • The words ‘TV’ ‘radio’ & ‘internet’ disappeared from our vocabulary. Even the word ‘interactive’ went – everything is now interactive
  • The World Wide Web of early 2000 is regarded as a ‘low resolution’ pilot
  • Scheduled ‘live video’ becomes a special group shared event – there is only one broadcast channel in each country – these events generate most online discussion
  • True to all predictions the ‘interactive’ fridge becomes the most popular, connected device in the house

OK as with all “Future of Media” conferences we come to expect lots of waffle, fluffy guesses as to where Social Media or New Gadgets (iPhone, yawn) will really take us. Most talks I did for TV-Anytime and BBC around 2000-2003 covers most of the discussion around future of privacy, targeted ads and personal content systems. But bottom line it really it is about paranoia on the part of traditional media makers able to afford turning to high fee ‘futurist’ consultants who rarely produce anything apart from a ‘compelling’ stage presence and a book or two to sell. OK I am possibly being cruel but if the content industry is going to grow up it should stop looking for shiny jewels from crystal ball gazing, web trawling, big picture, space cadets and look to hands-on strategists who live and breathe this stuff. Most of the former are jumping on any myth/hype they can use to leverage interest in their ‘expertise’ but it is rarely about the future and often about regurgitating the past within the boundaries of this fresh new high bandwidth, on-demand, two way network. I have talked long and hard in the past about the separation between commentators and producers around cross-media and I have also pointed out academia needs to up its game. I don’t bother to win friends, as you can tell.

Unlike several folk at the Future of Media conference I rarely self-promote as being worthy of title of visionary (and any one up pens their own websites with those words in the title should be seriously steered clear of). But to be like them I thought I would throw in a bunch of my own quotes I normally pull out for wall stickers on LAMP courses: (Some others here)

“If you are not passionate about the empowerment potential of your interactive creation or find something new in it yourself at every turn, you should not call yourself an interactive producer” Gary Hayes 2005

“True interactivity should require users to give something of themselves and for the ‘system’ to resonate with that. If all you ask them to put in is selecting a series of vacuous pre-built options, their engagement is minimal and all they will truly get out is a series of vacuous outcomes.” Gary Hayes 2005

“Over a 15 year, medium term broadband future terms such as Film, TV, Radio & the Internet will start to disappear from our next generation’s vocabulary. Audiences will interactively share & access video, audio and games across a sea of devices, partly oblivious of appointment-to-view in the 20th Century.” Gary Hayes – Snr Producer, BBC. 2000

“The ‘My Media Generation’ are experienced multitaskers. They are used to browsing, jumping between devices and physical locations. Services that do not integrate this in to the design will be lost in the noise. One must create story that permeates their world, playing with the fact that they are already enjoying self-induced, parallel experiences.” Gary Hayes 2005

“The future may be cross-media but it is also interactive multi-modal devices at home and on the move that connect to every source and every media type” Gary Hayes 2005

“Just as humans eventually were unable to tame the complexity and scale of the physical universe so it will be with our media universe. The only course of action will be to send personalised intelligent agents, reconnaissance drones, deep into the content cosmos to capture relevance. The personalized future will be a world where rich audio visual and game media orbits around the digital you – occasionally being sucked into your ‘realm’ like stars pulled by forces unknown into black holes” Gary Hayes, Space Cadet 2004

We are all guilty of Weasel Words when we are asked the ‘where is it all heading question’ but there are others who base their careers on them. Typical ones heard in many a consultation session, “Social Media has enormous implications, it will change the business forever” or how about “Video on the web will produce a sea change of advertising models” or “These social virtual browser based web worlds could be very important for your brand” – client: yes we guessed that, but please tell us how it will in detail, what we need to do to change, in detail and by the way, have you ‘lived’ our business.

But lets make this post interactive, which one are you hands-on strategist or space cadet weasel word waffler?

 

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