Posts Tagged ‘ copy ’

Presentation

Aug 11th, 2008 | By Gary Hayes | Category: Media Personalizing

Selected, public worldwide conference presentations, many given as BBC senior producer. Topics include future gazing, personalization standards, creative and emerging production. These represent around 25% of all Gary’s presentations, most others are under NDA, too strategic or specific in topic. Future presentations to be added and others from archive on-going. The selected slideshow embeds are [...]

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Web 2.0 and the Myth of Non-Participation

Nov 26th, 2007 | By Gary Hayes | Category: Conference, Cross Media, Featured Articles, Interactivity, Media Personalizing, Mixed Reality, On-demand, Personalization, Profiling, Revolution, Social Issues & Privacy, Social Networks, Story Telling, Transformation, Virtual Worlds, Web 2.0

At the Cross-Media Storytelling conference a few days ago I witnessed a strange event with one of the categories of speakers. There were three groups of speakers, forward thinking practitioners, catch-up heritage media representatives and theoretical, reflective academics. The last group had one or two useful observations wrapped up in PhD-like presentations but the two [...]

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HiPiHi and my Chart Rip-off Rant

Nov 3rd, 2007 | By Gary Hayes | Category: Brands, Business, Cross Media, Mixed Reality, On-demand, Personalization, Production, Second Life, Social Software, Virtual Worlds, Web 3.0

Like any ‘futurist’ type I try to keep up with the various present day developments to see if my own personal road-map is playing out, and it helps re-orientate if it is not. Anyway as predicated a south east asian version of Second Life came out a few weeks ago and I have been keeping [...]

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Virtually There - 04 Milia 2007 Vignettes

Apr 21st, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Creativity, Cross Media, Distribution, Events, Games, Innovation, Interactivity, Media Personalizing, Mixed Reality, On-demand, Personalization, Portals, Production, Revolution, Second Life, Story Telling, Targeting, Virtual Reality, Virtual Worlds, Web 3.0

YAY! Jackie my LAMP cohort and Paul Bennun (a new LAMP mentor on the next lab in Tas) won their development awards categories! more later…Writing this on various jetlagged Europe to Australia plane hops so excuse any fragmentation of style – will be tidying and adding links and speakers quotations (to bring it to life) [...]

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Brest Feeding the Media - 02 Milia 2007 Vignettes

Apr 18th, 2007 | By Gary Hayes | Category: Advertising, Brands, Cross Media, Distribution, Events, Innovation, Media Personalizing, On-demand, Portals, Production, Revolution, Social Software, TV, Targeting, Transformation, Virtual Worlds

(Thanks to Rory Sutherland of Ogilvy for that image). A brief, as at mid conference, ones mind is too distracted to put together a reflective, long format piece for a media blog (well I suppose that’s the nature of blogs!) – and also there is very little time to sit back and write this stuff [...]

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The Brand Owners Guide to Joining the Metaverse

Feb 4th, 2007 | By Gary Hayes | Category: Advertising, Brands, Featured Articles, Games, Innovation, Media Personalizing, Personalization, Portals, Revolution, Second Life, Social Software, TV, Transformation, Virtual Worlds, Web 2.0, Web 3.0

or thirteen non-exhaustive tips for organisations considering becoming stars in the new web 3.0 revolution…
I have mentioned before that I am currently working on a couple of major and one or two minor media companies first forays into the metaverse, or its most accessible incarnation Second Life. I can’t talk about them directly of course [...]

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Phase Two - TV & Design Brands and Virtual Worlds

Jan 18th, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Divergence, Innovation, Media Personalizing, On-demand, Personalization, Second Life, Social Software, Transformation, Virtual Worlds, Web 3.0

OK yet another post on Virtual Worlds, I know, but I will get round to Joost and YouTube TV channels and so on soon. Being involved as designer/developer in several Australian launches into Second Life in the next couple of months I am sensitized to entertainment or service brands entering virtual spaces and in the [...]

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Witnessing the Birth of An Entertainment Form

Dec 6th, 2006 | By Gary Hayes | Category: Alternate Reality, Brands, Creativity, Cross Media, Distribution, Divergence, Events, Featured Articles, Games, Innovation, Interactive TV, On-demand, Production, Second Life, Social Software, TV, Transformation, Virtual Reality, Virtual Worlds, Web 2.0, Web 3.0

The Relentless March of Channels and Formats into Second Life

Rather than just referring to the many standard press articles about the growing number of companies or formats that are setting up in Second Life (the media’s favourite MUVE at the moment) I have been ‘living it’ so to speak. My inworld blog JustVirtual provides an [...]

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TV property branded Virtual Worlds - the beginning

Sep 26th, 2006 | By Gary Hayes | Category: Advertising, Brands, Cross Media, Distribution, Divergence, Events, Games, Media Personalizing, Personalization, Portals, Revolution, Social Software, TV, Transformation, Virtual Reality, Virtual Worlds, Web 3.0

I was on a Portable Content Symposium panel last night “Content with your content? How the convergence of media is changing everything we know”. A fellow panelist Ean Thorley (Exec prod at MTV Australia) briefly referred to a new MTV virtual space Laguna Beach - when we started talking about the impact web 3.0 on [...]

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Get Ready for the Immersion of Digital Cinema

Aug 21st, 2006 | By Gary Hayes | Category: Advertising, Cinema, Distribution, Media Personalizing, On-demand, Personalization, Revolution, Targeting

There has been many hundreds of blog posts about the slow decline of box office cinema over the past seven years or so. The growth of gaming in the home combined with DVD sales and decent quality TV screens in the same room have meant going to the ‘pictures’ for many is a special treat [...]

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Putting the Space in Virtual - Second Life

Jul 22nd, 2006 | By Gary Hayes | Category: Alternate Reality, Creativity, Events, Games, Media Personalizing, Personalization, Production, Second Life, Social Software, Story Telling, Virtual Reality

A quote to start off yet another Virtual World post…
“Nothing exists except atoms and empty space; everything else is opinion” Democritus (Greek philosopher, 460-370bc)

We live in a world where you don’t need to eat or drink, you cannot die or harm yourself, you can breathe underwater and you can fly? Add to this our [...]

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BBC to play the Web 2.0 Game

Apr 26th, 2006 | By Gary Hayes | Category: Distribution, Innovation, Media Personalizing, On-demand, Portals, Social Software, TV, Web 2.0

A piece of advice, don’t do it just because you can. As reported by Reuters a pre-release of Mark Thompson’s state of the BBC’s relationship-with-audience speech. He obviously makes references to the much talked about Integrated Media Player (again!) but interestingly talks directly about personalized content, echoing my question to Ashley a couple of weeks [...]

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Media OD Dam About to Break Open

Apr 23rd, 2006 | By Gary Hayes | Category: Distribution, Media Personalizing, Mobile, On-demand, Portals, Production, Revolution, Social Software

We do live in interesting times. In my opinion it has only taken around 6 years to go from a world dominated by broadcast and scheduled viewing to one where any type of media is available on-demand (OD) - well we are almost there. A new report from Insight Research with the catchy title “Streaming [...]

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