You shouldn’t be asking do I need a community of interest around me and my work but what will happen if I don’t have one!
Yesterday I presented twice at a great two day conference in Melbourne called ‘Arresting Audiences‘. The irony of the title not lost on this writer as the real intention of the event run by Film Victoria (a traditional film funding organisation) was commendable – finally focus on ‘users‘, ‘watchers’, ‘participants’ aka as old school ‘audiences’.
Most of the talks explored new marketing, basic demography and obligatory future trends with a couple of inspirational ‘write for your inner audience’ highlight talks from the likes of Jane ‘buffy/BSG’ Espenson, but I was asked to look at the social and transmedia aspects that affect and impact on audiences/communities so below is:
the embedded slideshare of my presentation
a little explanation
a trans-social-media community flow chart (used as a presentation pivot)
and a draft ‘in-development’ widget, which I didn’t show but which looks at reach & impressions over time (broad engagement)
Welcome to my simple multi-platform, mostly commercial, transmedia ‘project’ assignment machine. As I coded this in a couple of hours there are only two sections currently:
TV Extension – create/present a transmedia service, extending the given TV story and meeting the two objectives. Focus on the main objective with the major elements of your cross platform, TV extension and have at least 2 other elements refer to the secondary objective. Use the design chart below to decide on how to expand the story world. Note: currently these are Australian shows, but given 80% of Australian TV is US or UK imports, they are broad enough for now – but you must be precise in your extension of the existing story
Transmedia – create an original transmedia service (that doesn’t have a film or TV element!) using the given story world ‘suggestion/trigger’ and the two specific objectives. As in 1 focus on the main objective but with this exercise the key is to really develop something self contained and clearly look at the primary narrative existing on other platforms without the luxury of TV or Film. Also the suggested ‘story worlds’ (books and films) are there as generics and basic ‘story environment’ triggers, so for example if it says ‘Jaws’ any shark or sea predator story is acceptable.
Click the tabs attached left and right of the boxes to generate the random suggestions
Please use this image to help you decide on where aspects of the story are best placed
What happens when the content cloud descends? Rocket science or people science?
Here is a really simple metaphor to illustrate the pervasiveness and societal significance of Augmented Reality. For the past 20 years humanity has been ‘floating’ its content (its personas, its information, life data, economy and social media) creating a distant, electronic cloud drifting, conceptually, way up above us. A cloud that is only reachable when we area able to connect to it via a variety of fixed and mobile ‘information’ screens, themselves connected to a veritable wormhole aka the global internet. (In reality hundreds of thousands of servers murmuring around the world with billions connected via hard wiring to receive richer media & experiences).
Up until now this ‘content cloud’ (different to cloud computing) has been abstractly disconnected from our physical lives – we read news about California earthquakes sitting in Australia, we view videos on the train of a concert three weeks ago at a local venue, we have personal social networks fragmented across time and space, play a game set in Hong Kong on a screen in London, Facebook groups comprised of half friended, remote avatars (the extended self ). 99% of the content in the cloud is not relevant to here and now (although a philosophical moot point if the now ‘is’ the participation and consumption itself?!)
In a near AR future, non geo-sensitive content will be perceived as incomplete
But that cloud, has reached saturation, it no longer can keep afloat, there is just too much or rather just enough content to be temporally and geographically relevant. In other words there is so much ‘stuff’ up there that it now makes sense to access it, in a true Web 3.0 way, in real time, the present moment from anywhere you are. It will at its simplest level be Google Earth, slowly morphing out of your PC screen, growing to global scale and locking into place over the real world or Facebook mapping itself onto the billion users faces out in the street, advertisers reaching out to where ever you are, personalizing your everyday life with relevancy vs noise.
The always on cloud has now become very useful to a range of stakeholders. Marketeers, storytellers & users alike. Mists of information, media and experiences will engulf onto our cities and physical infrastructure, it will become a persistent fog that will coat everything in its path with layers of time and place stamped content. It will create a web of layers, of parallel narratives and realities and enhance our experiences.
OK fluffy intro over and this leads to some high level areas of a ‘consultancy’ whitepaper I did mid last year (which annoyingly I still can’t publish) but some key themes are explored below.
What does this mean on the ground, a ground covered in this fog of information. The transformative effect of our physical world being invaded by ‘cyberspace’ will make the current discussions about social network privacy seem like a children’s party. When the ‘web’ spreads into and permeates our real world will their be any hiding places. As portable screens become practical (think iPad with camera), pervasive wearable computing becomes commonplace and surveillance technology evolves to being ubiquitous and transparent – society will evolve way ahead of government and law, who powerless to stop the flow of information on connected screens will be even more powerless to stop this flow moving into real space?
“Augmented reality allows people to visualize cyberspace as an integral part of the physical world that surrounds them, effectively making the real world clickable and linked,” says Dr. Paul E. Jacobs, chairman and CEO of Qualcomm.
The videos below might give them ‘digital’ food for thought.
Beware: I would like to point out everything below has already happened or about to launch in the next few months.
FIRSTLY – RECENT VISIONS OF THE DESCENDING CLOUD
From Eyetap.org (a wearable computing lab in Toronto) – “Stewart Morgan discusses Architecture of Information on the show Daily Planet. It is a visionary short film showing augmented reality, and the implications of it’s applications.” From 2007
THE PERSONAL CLOUD
What kind of society will it be when our personal profiles, details and content are available to anyone in the street simply by scanning our face. That person across the train carriage, are they really playing an iPhone game or finding out ‘everything’ about you, well at least that which you have placed on the open web? A short video that will shock forward thinkers…
I have been lucky to know Jim Shomos for nearly five years over here in Oz. The first time I met him I was actually mentoring him at a two day networking event in Melbourne and he had a new project called ‘Forget the Rules‘. Like most ‘pushing-the-envelope’ project discussions at these emergent media development labs around the world, they tend towards a list of ‘feature wish lists, bells and whistles’ that are unlikely to see the light of day – not because they are particularly blue sky but more about the time, effort and funding required to get perceived ‘unknowns’ off the ground. So I was delighted to see Jim and his colleague Paul Baiguerra persevere during 2004/5 and create this first, notable innovative production.