Posts Tagged ‘ CREATE ’

Marketing to New XBox Experience and PS3 Home Avatars

Oct 10th, 2008 | By Gary Hayes | Category: Advertising, Games, Last Post, Marketing, Media Personalizing, Portals, Targeting, Virtual Worlds

Interesting times ahead - the Console space finally collides with the Social Virtual World space as Sony and Microsoft race to be first to offer non-closed beta, ’social (read: commercial) virtual world’ front ends to their ‘trojan horse’ consoles. Will they start to reap the benefits of a very large installed user base as both [...]

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Video: Cinematic Game Renaissance - Game Now Leading Film?

Sep 28th, 2008 | By Gary Hayes | Category: Games, Lead Article, Media Personalizing, Production

Have we reached a tipping point - with many more user hours spent with games than films are they now more culturally relevant (as in our cultures are saturated with them)? With most films having ‘game-like’ story arcs and, at the last count, nearly 80 films with stories based on game titles in production [...]

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Games and Virtual Worlds: a new frontier of experience

Sep 23rd, 2008 | By Gary Hayes | Category: Education, Last Post, Virtual Worlds, Web 3.0

OK I had better blog this ‘press release‘ copied below which quotes me, but also as I am heavily involved in the creation of these courses and still running LAMP (the innovation unit at AFTRS). Frankly it is one of the best things to happen in Australian industry education for the last three years that [...]

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Social Media Entertainment, Cool or Too Hot to Handle?

Sep 2nd, 2008 | By Gary Hayes | Category: Alternate Reality, Cross Media, LAMP, Last Post, On-demand, Participatory Media, Social Media, TV, viral

Hats off to the producers, Ellenor and Marcus, of this social, cross-media show. Scorched - Australia’s first ‘what-if’ disaster telemovie with a few enhancements. Did they get their fingers burnt, is it really over and was it a little too scarey?

As I have mentioned before in various articles sized posts on this blog and my [...]

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Choose Your Own Adventure, Games and Virtual Worlds at AFTRS

Aug 25th, 2008 | By Gary Hayes | Category: Cross Media, Education, Games, LAMP

“Make Games and Virtual Worlds at Australian Film, TV and Radio School” - OK time to wear that other hat as Director of the Laboratory for Advanced Media Production at AFTRS and plug some of the cool new courses we are delivering in 6 months time.
CREATE ENTERTAINMENT EXPERIENCES OF THE FUTURE
Discover new opportunities to express [...]

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Social Network Markets

Oct 15th, 2006 | By Gary Hayes | Category: Media Personalizing

Got a constipated blog draft situation - lots of half finished posts in the saved area. So to catch up I take a mouthful of wordpress ‘fibre’ and put these out slightly half baked, drafts to mentally move on. Oh the compromised nature of blogging! Its a shame because this particular one is the big [...]

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