Posts Tagged ‘ customer ’

Corporations in Social Virtual Worlds - Psychopaths or Welcome Friends?

Sep 3rd, 2007 | By Gary Hayes | Category: Alternate Reality, Brands, Business, Creativity, Featured Articles, Media Personalizing, Mixed Reality, Personalization, Profiling, Psychology, Second Life, Social Networks, Social Software, Story Telling, Virtual Reality, Virtual Worlds, Web 3.0

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Virtual Worlds Necessitate Corporations Develop Personality followed by Gary’s top 15 tips to becoming human in the metaverse (and 2D socio-nets).
I have been doing a lot of work moving brands, properties and companies into Second Life recently and in the process I am often forcibly reminded of the divide that naturally exists, in these new [...]

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Brand and Media Survival Guide to Virtual Worlds - talk transcript

May 6th, 2007 | By Gary Hayes | Category: Alternate Reality, Brands, Distribution, Games, Media Personalizing, Mixed Reality, On-demand, Profiling, Revolution, Second Life, Social Software, Targeting, Transformation, Virtual Reality, Web 2.0, Web 3.0

NOTE: Based on my sticky post ‘The Brand Owners Guide to Joining the Metaverse“.
As promised a rough transcript of my keynote talk to CeBit last week based on my experience of actually building some Second Life sims, talking to those who use them and creating branded environments that have more usage than any others inworld, [...]

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Virtually There - 04 Milia 2007 Vignettes

Apr 21st, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Creativity, Cross Media, Distribution, Events, Games, Innovation, Interactivity, Media Personalizing, Mixed Reality, On-demand, Personalization, Portals, Production, Revolution, Second Life, Story Telling, Targeting, Virtual Reality, Virtual Worlds, Web 3.0

YAY! Jackie my LAMP cohort and Paul Bennun (a new LAMP mentor on the next lab in Tas) won their development awards categories! more later…Writing this on various jetlagged Europe to Australia plane hops so excuse any fragmentation of style – will be tidying and adding links and speakers quotations (to bring it to life) [...]

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Phase Two - TV & Design Brands and Virtual Worlds

Jan 18th, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Divergence, Innovation, Media Personalizing, On-demand, Personalization, Second Life, Social Software, Transformation, Virtual Worlds, Web 3.0

OK yet another post on Virtual Worlds, I know, but I will get round to Joost and YouTube TV channels and so on soon. Being involved as designer/developer in several Australian launches into Second Life in the next couple of months I am sensitized to entertainment or service brands entering virtual spaces and in the [...]

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Long time coming Apple?

Sep 15th, 2006 | By Gary Hayes | Category: Devices, Distribution, Events, Innovation, Mobile, Mobile TV, On-demand, Revolution, TV

One of those told you so moments and great to think one is ahead of the curve. Back in December 05 I blogged in a post entitled “Apple iHomeMediaCenter” about a few chats I had with Apple folk at the launch of the mac mini in San Fran in Jan 2005 and previously at 2002 [...]

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Get Ready for the Immersion of Digital Cinema

Aug 21st, 2006 | By Gary Hayes | Category: Advertising, Cinema, Distribution, Media Personalizing, On-demand, Personalization, Revolution, Targeting

There has been many hundreds of blog posts about the slow decline of box office cinema over the past seven years or so. The growth of gaming in the home combined with DVD sales and decent quality TV screens in the same room have meant going to the ‘pictures’ for many is a special treat [...]

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The Good, The Bad, The Ugly of Mobile

Jun 7th, 2006 | By Gary Hayes | Category: Events, Media Personalizing, Mobile, Personalization, Portals

Yesterday I chaired the Mobile Content World Australasia 2006 Conference in Sydney and moderated a couple of panels. I gave an opening (provocative as far as an industry conference goes) address and a few people have asked for copies. So as powerpoints were banned (by the switched-on Terrappin organisers), and as my notes eventually turned [...]

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The Personalization of Second Life

May 20th, 2006 | By Gary Hayes | Category: Alternate Reality, Games, Innovation, Media Personalizing, Personalization, Portals, Revolution, Second Life, Social Issues & Privacy, Social Software, Story Telling, Transformation, Web 2.0, Web 3.0

What is driving the current shared, participatory virtual spaces? Giving audiences seemingly unlimited personalization and social structure, means big business, if it can be contained within a walled garden where everything you do is chargeable. A phenomenal strategy driving all web 2.0 services at the moment. Second life now with 200 000 plus subscribers and [...]

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Milia 5 – Genius of the Market, Entertainment Everywhere

Apr 8th, 2006 | By Gary Hayes | Category: Advertising, Cross Media, Divergence, Media Personalizing, Mobile, On-demand, Production, TV

Of the nineteen, yes 19, presentations I attended at this years Milia my favourite must have been the Mobility and Content: Entertainment Everywhere! Held in the Esterel on Thursday morning – this panel seemed to cover all the main emerging media issues with ease, not tied down to a specific theme they handled the revolution [...]

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Media Metamorphosis

Mar 21st, 2006 | By Gary Hayes | Category: Distribution, On-demand, Portals, TV, Transformation

Media distribution is truly changing. Heritage (that includes broadcast) media is moving out of its chrysalis state with networked, broadband TV media emerging. How long before it completely bursts out of its shell. Bits of its wings, legs, antenae are visible but how long before it is ready to fly? After talking to a few [...]

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Mobile Content, the walled garden paradox

Mar 11th, 2006 | By Gary Hayes | Category: Creativity, Distribution, Games, Innovation, Mobile, Personalization, Portals, Social Issues & Privacy, Transformation

Update: The vanilla Razr 3G handset I bought now voted best 3G device 2006 Gadget envy/showoff begins…
This post is partly due to my being the chair the first day of the Australasia Mobile Content World Conference in June and partly because I recently bought into Oz 3G, to immerse myself more in mobile content [...]

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Big ‘Blog’ Brother

Mar 4th, 2006 | By Gary Hayes | Category: Advertising, Innovation, Metadata, Profiling, Social Issues & Privacy, Targeting

Make sure no one is listening, I am going to give an opinion now. Having this blog trawled for my views on products and services which end up making money for third party companies - without my consent, is not a good thing for the general perception of profiling and personalization. So it is with [...]

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Media Addiction, the Next Wave

Feb 23rd, 2006 | By Gary Hayes | Category: Advertising, Cross Media, Distribution, Media Personalizing, On-demand, Personalization, Portals, Production, Revolution, Social Issues & Privacy, TV, Transformation

or get your fix when you want it…This post is a preface to a series of posts about the on-demand revolution that is truly just around the corner - prompted by a small but significant event in the TV industry that happened yesterday and a visible second wave of Advanced TV hardware and networks (Broadband [...]

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