Mar 252011

I have been trying to find a really simple metaphor for clients, students and other industry professionals to help them better understand the complex world of multi-platform. Also completing the last few chapters of my Networked Media Storytelling book I needed a big but simple metaphor. One of the biggest issues I have faced over the years is rooted in the question “I tell stories on one or two platforms why do I need to reach out onto other platforms and how?”. I often reply with a long answer that falls into a few categories (1) Audience have fragmented 2) Business models have shifted (3) Engagement and social needs have altered (4) Have you noticed a general decline in traditional media? (5) Your stories can be improved exponentially if you ‘transmediarize’ them etc: I obviously leave the more fundamental ‘how to’s” to my consultations or workshops and a key element of that is what are the new platforms combined with how to design your story appropriately for them.

So for a few workshops & talks recently I developed a simple ‘graphic’ which demystifies some of the challenges storytellers face. This post describes the motivation and deeper thinking behind the World Map of Multi-Platform Cultures & Transmedia Rituals. How to understand this new world and how to navigate the relatively uncharted waters?

Ye Olde Days – The Disconnected World of Gated Platform

Around 40 years ago the opportunities for storytellers were both limited and segregated. By that I mean it was hard to truly make your media work across multiple distribution channels, sure you could do the whole film of the whole book or the whole radio play of the whole comic but the concept of placing ‘isolated’ narrative elements of your story appropriately designed for each and meant to ‘move’ users between them was a pretty alien concept. The more sophisticated story form within multi-platform (transmedia) was also hard to achieve due to the commercial gate holders on each platform wanting the ‘self-contained’ whole – not bits and pieces that also promoted competitors or drove traffic away.

World of Multi-Platform in 1970s

But as we all know between 1990 and the present broadband internet, social media and mobile technology changed the landscape in a not so subtle way and old school media creative thinking is not relevant anymore in this altered landscape.

The New World Dis-Order of Multi-Platform Experiences

Wow how things have changed. Like our physical planet mass media and its internal cultures has splintered, the land masses moved apart leaving a complex environment to navigate.

World Map of Multi-Platform Cultures & Transmedia Rituals

Firstly we have the large continents of

  • The Sea of 2D Media – Video, audio, images and includes the Bay of Social Media
  • The Ocean of 3D Games – Social Worlds, Console single players, MMOGs, Serious, Casual
  • The Lands of Physicality – Theme Parks, Outdoor Screens, Urban Spaces etc: and includes the Bay of Mobiles

Looking more closely at my map, consider the hybrid media ‘waters’ that separate the lands. Between Games and Physical Lands/Mobile we find the ‘Straits of Augmented Reality’ – meshing the digital and the real.

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The Count

 Posted by on September 29, 2009 at 1:02 am  Add comments

Click for App Store Page

Original Counter and Post from 24 Sep 2009!

August 2016  ‘Social’ Update

  • YouTube mobile videos viewed 1 billion per day Source Jul 2016
  • Photos on Instagram 95 mill daily Source Jun 16
  • Likes on Facebook 10 bill per day Source Jun 2016
  • YouTube ad revenue $4.28 bill per year Source 2015
  • Hours streamed on netflix 42.5 bill per year Source Jan 2016
  • Snapchat video views 10 bill per day Source
  • iPhones sold $150 bill per year Source 2016
  • New mobile social users 1 mill per day Source Nov 2015
  • Plus 1s on Google Plus 5 bill per day Source Nov 13
  • Money made in US from PokemonGo $1.6 mill per day Source Jul 2016
  • Messages on Facebook messenger & WhatsApp 60 bill per day Source Nov 2015
  • Likes on Instagram 4.2 bill daily Source Jun 16
  • Profiles viewed on LinkedIn 25 mill per day Source  Jan 2016
  • Photos uploaded to Facebook 400 mill per day Source Feb 2015
  • Snapchat photos shared 9000 per second Source Jan 2016
  • Google searches 100 bill per month Source 2016
  • Videos viewed on Facebook 8 bill per day Source Jan 2016
  • Users joining LinkedIn 2 per second Source Nov 2014
  • Searches on Facebook 1.5 bill per day Source Nov 2015
  • Videos watched on YouTube 5 bill per day Source Jul 2016
  • Hours uploaded to YouTube 400 hrs per minute Source Nov 2015
  • Tweets tweeted 6000 per second Source Jun 2016

June 2013 ‘Social’ Update (mobile, games & heritage to come)

  • 2.7 billion likes on Facebook daily Source May 13
  • 100 hours of video uploaded to YouTube every minute Source May 13
  • 1.5 million Android phones activated daily Source May 13
  • 13.7 billion Google searches per month  Source Mar 13
  • 350 million photos loaded to Facebook daily Source May 13
  • 2.5 billion ads served on YouTube monthly Source Mar 13
  • 4 billion Tweets sent daily Source Mar 13
  • 5 million images loaded to Instagram daily – May 13
  • 5 billion minutes spent watching online video ads monthly Source Mar 13
  • 343 million new users of Google + monthly Source Jan 13
  • $5 billion made by Facebook 2012 Source May 13
  • 833 thousand Apple iOS devices sold daily – Jan 13
  • 4 billion hours of content streamed over Netflix per quarter Source Apr 13
  • 5 million press the Google+ button daily – May 13
  • 400 million made by Twitter per year from ad revenue Source May 13
  • 250 million users login and play a Facebook game monthly Source May 13
  • 1.28 billion YouTube videos are watched monthly Source Mar 13
  • 250 million Android apps installed every month Source Mar 13
  • 656 per second likes & comments by Instagram users on Facebook Source Jan 13
  • 3.4 billion searches on Bing per month  Jan 13
  • 2.1 billion searches on Twitter per day Source May 13

June 2012 ‘Social’ Update

  • 3.2 billion likes and comments on Facebook daily Source Apr-12
  • 40 billion android and IOS apps downloaded monthly Source Mar-12
  • 2 million blogs posts written daily Source Mar-12
  • 175 million tweets sent daily Source Feb-12
  • YouTube has 2 billion plays per day Source Apr-12
  • The Google+ button is pressed 5 billion times daily Source Feb-12
  • There are 300 million photos uploaded to Facebook daily Source Apr-12
  • 294 billion emails sent per day Source Mar-12
  • Samsung sells 42.2 million smartphones each quarter Source Mar-12
  • 2.2 million pages added to StumbleUpon monthly Source Feb-12
  • Pinterest gets 17 million visits daily Source Mar-12
  • Facebook has an annual net income of $1 billion Source Feb-12
  • Daily videos uploaded to YouTube is 829 440 Source Apr-12
  • 58 photos per second uploaded via Instagram Source Mar-12
  • 66 million iPads sold annually since early 2011 Source Mar-12
  • G+ gains 625 000 more users each day Source Feb-12
  • 22 million hours of TV & Movies watched on Netflix daily Source Mar-12
  • Facebook gets 526 million users daily Source Apr-12

August 2011 Update

  • 30 billion pieces of content are shared on Facebook each month Source Jul-11
  • 550,000 Android-enabled phones are activated every day Source Jul 11
  • 48 hours of video are uploaded to YouTube every minute Source May-11
  • $2.1 billion per year are spent on Virtual Goods in the US Source May-11
  • 1 billion tweets are sent per week Source Mar-11
  • YouTube per day has over 3 billion video views Source May-11
  • There are currrently 10 billion iPhone apps downloaded each year Source Jul-11
  • 20 million people joined Google + in the first 3 weeks Source Aug-11
  • There were 80 million new FB accounts 1st quarter 2011 Source Apr-11
  • 460,000 New twitter accounts daily Source Mar-11
  • There are 50 million likes of Facebook pages per day Source May-11
  • Skype users make 300 Million Minutes of Video Calling Per Month Source Jul-11
  • Google Chrome browser webt from 10-20% of global browser share in 10 months Source Jul-11
  • There are now one million new LinkedIn members every week Source Apr-11
  • Facebook ad revenues per year now more than $4 billion Source Jan-11
  • Google + users pressing +1 over 2.5 billion times every day Source Jul-11

ABOUT Living statistics  – Many of us who have been following social media since the early 90s are very sensitive to today’s exponential growth in usage of the sharing web. Inspired by other cool real time counters, Social Media Industry Head, Laurel Papworth, my own Rise & Rise of Social Media presentations and various ‘cool’ videos (you know the ones) I decided to put together this little Flash app (which is in constant development) showing how active & dynamic the Social Web, Mobile Industry and Game Business is.

If you want to embed this on your page just click the button in the bottom left of the app to copy the code to your clipboard OR use the code/s in the boxes at the bottom of this post. Drag select it all then copy/paste into any site. Use this code as I will be regularly updating it with latest stats.

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Aug 282009

Was going to call this Augmented Reality Story Environments but…:)

It is fascinating to see how quickly Augmented Reality (AR) is permeating our lives and the blogosphere. But what will the mass adoption of mobile devices that allow you to layer ‘virtual story worlds’ over the real world mean for new forms of entertainment & marketing? Also what will it mean when celebrities and audience/users, begin to merge – avatars appearing in broadcast TV and film/gamestars composited into our homes?


I have posted about the cross-reality evolution over the last 3 years on this blog under a general mixed-reality umbrella. Now we have every blogger & journalist talking about their AR engaged iPhone, DSi, PSP or smart mobile as if they have discovered some advanced alien technology. But is it really is a game changer, a new playground for storytellers? A window to another world at one end through to a simple layered utility at the other. Actors and fantasy characters deliver lines, embedded in real world scenes, you find the hidden virtual treasure, the historical or future backstories and clues, video, sound, images – even fellow ‘players’ morph into strange aliens or dissapear, you leave red herrings or leave help for other players the possiblities, endless.

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Jul 302009

Running the Australian Laboratory for Advanced Media production I often have to provide a broad contextual background (as well as detailed insights!) to many of our seminars and labs. Over the past few months I have presented across a range of topics suggested in the blog title and lucky for some these have been captured in video form! So the player below contains (for now) seven separate presentations, a mix of free informal evening ones through to more formal full day workshop intros. The video production value is variable so I add the audio only versions at the bottom too and there are links to the other many great speakers at each session, detailed below the video box. These are unedited and contain the usual umms, arrs, errors, coughs & pregnant pauses, oh and I hope some great content. All are 16by9 apart from the serious games in 4by3, Enjoy

  1. SOCIALIZED TV 2.0 – 17m © Gary Hayes Director LAMP @ AFTRS and CCO of MUVEDesign (slideshares here)
  2. GAMES: SERIOUSLY – 35m © Gary Hayes (slideshares here)
  3. VIRTUAL STORY: THE ART AND CRAFT OF MACHINIMA – 42m © Gary Hayes (slideshares here)
  4. (Seminar Intro) THE RISE AND RISE OF SOCIAL MEDIA – 13m (slideshares here) © Gary Hayes
  5. FREE AND EASY (seminar intro) – 10m © Gary Hayes
  6. IPTV FUTURES – 20m © William Cooper Head of Informitv (live Skype video interview with Gary Hayes)
  7. MULTIPLATFORM INNOVATIONS – 22m © Giancarlo A. Mori Senior Vice President, ANIMALLOGIC Interactive. (live Skype video intro interview with Gary Hayes)

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