Nov 272013

I was invited to present a keynote, of sorts, at the Merging Media 2013 conference – a short and sweet two day conference featuring many great topics and good international speakers with a focus on the business/production side of multi platform but also the more usual esoteric aspects of transmedia and inherent community thinking. My talk was originally going to be a show and tell of all the new opportunities afforded to us by mobile, social & always-on networks, eye-candy with a chunk of futurist ‘my how the world is changing’ – but I decided to turn it more into a ‘what makes a compelling experience’ combined with ‘state of the industry (covered in my previous post)’ combined with a ‘process approach to creating service’,  talk instead – with a little of the navigating the new landscape for good measure. So waaay too much in the time allotted, but at least this article has room to breathe 🙂

I hope I give a flavour of the talk below. I believe Merging Media will be making videos available too – which I won’t be able to watch as I rushed the latter part :(. The first part was actually partly scripted so that made it easier to copy some of that below the slides but there is much much more afterwards with lots of embedded media, I think there is a flow in the post. Obviously the slides only tell a quarter of the story and embedded after the break, but first…

Hello and thanks for inviting me to keynote here in wonderful Vancouver. Being one quarter French Canadian I do feel a little affinity with some of you, and have enjoyed a little time exploring & capturing the environment in the two days prior to this conference. But moving on let me apologise. I have struggled hard to find an innovative new theme, any new jewels of wisdom for you to ponder and apply to your own projects. So much in the transmedia arena has been talked about, theorised and postulated as the journey has only just begun. Perhaps the journey through the presentation itself may throw up some nuggets?. The media and storytelling environment in still in major transition and I and nobody else really knows where we are going, all I can do is prepare myself and others for this change. But first:

An Organic Multiplatform Transmedia Experience?

This is where I live at the moment and where, I believe, I had a compelling multiplatform experience. It was about two weeks ago. It involved personal life and death decisions, it involved loved ones, friends who lost everything, physical exertion, quests and games, feeling part of and working with a community, rich information, lots of information, the authorities, the law, anxiety, stress, stories of loss and heroism and making profound choices.
Mar 222011

Goodbye book stores - eBook Judas in our Midst 01

Angus & Robertson, Borders and Whitcoulls In Administration – Covered nicely by Teleread‘s “Go Bust!’

An “In Administration” notice spotted at our local Bondi Junction Borders by – I decided to make it a ‘Picture word a billion digital words’ and show it in context with the culprit in the same shot. RIP ”many” big book chains 🙁 (Ironically the picture taken on a Samsung Galaxy Tablet – a nice eReader in itself!) – The book store industry unable to adapt to a hybrid model of in-store paper and electronic purchases? I for one would love to browse the paper book/mag version and then buy the eBook equivalent, selected titles only of course…

Need some statistical evidence of the reason for the decline?

  • $805 mill made from physical books in the US in Jan 11, 30% drop from same month last year Source AAP Mar 2011
  • $69.9 mill made from eBooks in Jan 11 in US a 115% increase from same month last year Source AAP Mar 2011

These stats now reflected on the ‘heritage’ tab on my Social Media Counter – ht – Serge for the heads-up on the January 2011 Association of American Publishers Report

Goodbye book stores - eBook Judas in our Midst 02

Note: I will from now on, be posting short, game changing mini-items that provide a little more context and commentary than my tweet stream – while also avoiding just reposting cool, YouTube Eye-candy 🙂 Of course still doing the long, resource style tomes!