TV from cradle to the grave - what we can learn at it’s birth
Dec 21st, 2008 | By Gary Hayes | Category: Advertising, Business, Distribution, Last Post, Marketing, TV, Transformation“It’s tempting to shout ‘Stop It! The truth is that television in Britain is commissioned by middle-aged people who rarely watch the box, attempting to reach young people who look at it even less, when it’s actually watched by old people. Twenty to twenty five year olds aren’t sitting goggle-eyed for one very good reason: [...]
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