New Playgrounds: Augmented Reality Story Worlds
Was going to call this Augmented Reality Story Environments but…:) It is fascinating to see...
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Tag: Europe
Some of my 2008 reflections on Virtual Worlds, reflected elsewhere
Reflections by me? Been a bit slow off the mark blog wise this year as endless layers of projects...
Read MoreSpeaking at Belgium Cross-Media Storytelling Conference
Just arrived in Mechelen, a lovely Belgium historical centre going back to 1200 or so (photo left just taken by me, ten minutes ago!). After the usual gruelling 21+ hour flight from Sydney to Europe I had lunch with Annet Daems...
Read MoreBrand and Media Survival Guide to Virtual Worlds – talk transcript
NOTE: Based on my sticky post ‘The Brand Owners Guide to Joining the Metaverse”. As promised a rough transcript of my keynote talk to CeBit last week based on my experience of actually building some Second Life sims,...
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Virtually There – 04 Milia 2007 Vignettes
YAY! Jackie my LAMP cohort and Paul Bennun (a new LAMP mentor on the next lab in Tas) won their...
Read MoreMicrosoft Target You
Google, Yahoo! and Microsoft (The big three) are relatively open in recent posts about the fact that behavioural targeting & personalization is now high on their agenda and part of an on-going strategy. Microsoft’s...
Read MoreNo TV on cell phone please
Sorry for the gap in posts, been finding out how and why Australia’s media landscape is the way it is at this years inaugural ACMA (Australian Communications and Media Authority) conference in Canberra. Will post some of my...
Read MoreHow LOcal can you go?
Humans are clan-like beasts – we like to get in our Neolithic cave dwelling huddles and share. On the road towards truly personalized TV, ‘ultra-local’ services are now being studied, quantified and delivered to, by those who up...
Read MoreYour ruining the game!
We are all aware of the need for advertisers to move to where the eyeballs or rather ‘brains’ are active. There is a growing tendency for ad distributers to use the technical backbone of in-game personalization and...
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