Nov 152013
Gary scratches his head - photo by Rosemary Keevil

Gary scratches his head – photo by Rosemary Keevil

I was invited to keynote at the 2013 Merging Media conference in Vancouver last week and it was great to meet up with the wandering band of transmedia/multiplatform ‘global gliterati’ that frequent these events. All in all a top notch affair, well attended, mostly on the ball  in terms of topics and refreshing to take in the effervescent youthful passion that abounded from the attendees.

My next post will be detailed coverage some of the themes of my presentation but what follows below is something I sneaked into my talk last minute – partly as a response to some of the previous speakers on day 1 and the ‘challenges’ that still pervade this fledgling industry, still, after all these years.

The ‘digital’ brochure-ware website/mobile-app industry is doing fine and dandy – quaint silos inside traditional broadcasters, studios and ad agencies make ‘broadcast interactive’ stuff that is proven standard fare for large sections of the mostly passive audience –  but where are the truly original and/or mature multi platform transmedia services and how will we get there? I then thought of a series of scales on which to gauge and see if we can really get a sense of the State of Play in ‘whatever’ we will finally agree to call this thing.

I presented this section partly interactively (well the sort of magician like interactivity we all sometimes despise) – I asked the audience to shout out where we think we are on the scale and then I pressed the magic button and the needle floated across ala an interactive worm (in fact of course these were all my already set valuations – but anyway most of the time it was within 1 or 2 points!). I did tell the audience by the way, although they probably sussed it after the 2nd or 3rd one 🙂

So the State of Play of the Multiplatform / Transmedia Industry across 10 scales of measurement


001_Transmedia Multiplatform State of the Industry


Language and Grammar – Tower of Babel or Industry Shared – 3/10 – It is critical everyone is singing off the same song sheet for it to be a mature industry, how else can we create a business on something if it is not a shared terminology? Imagine if for example in film we called the editing stage either the compile, the chop, the edit, the merge, etc: depending on who was producing or which country we were in. Chaos.  But as we know in multi platform circles, we don’t have to look far to see the cracks – not only are the transmedia folk stretched from arty fluffiness at one of the spectrum to hard core marketing at the other but there is still across the industry (& academia) no real agreement on what the ‘T’ word actually means. Then on the ‘serious digital production’ side of the fence, whole swathes of the industry who  do bare bones digital ‘cloning’, nothing new, just pure turning the app/site production handle. Every sector from academia to agency to studio to broadcaster all use different terms. 3 out of 10 suggests we have at least another 10-15 years before we settle down into a shared taxonomy – lets hope it is sooner.

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Oct 232011

I was lucky to be asked to write five articles for Wired’s Change Accelerator blog on the topic of Future of Entertainment this last week.

Guest bloggers sound off on solutions for the future. Eight change accelerators in energy, mobility and design start the conversation, and you join in.

It was certainly a challenge to not only cover the vast range of change happening but to try and combine this with some kind of narrative arc across the five posts. I deliberately kept away from areas such as AI or overtly looking at ‘gadgets or devices’ and wanted to focus on the actual user need and behaviour at a very accessible level. Also I wanted to include as many recent (the last year or so) examples of services being developed that clearly define the direction we are headed. The nice thing is the posts are brief, compared with my usual dirges!, and they seem to work well back-to-back, although quite a few ‘anomalies’ have crept in during the sub-edit process 🙂

So here is the list of my experiential & transmedia posts this week in Wired’s Change Accelerators Blog – these may be re-posted on this blog once I get the nod.

Monday – Sensory Futures, Experiential Entertainment 

Looks at the drive to more fully enclosed, sensory and imaginatively, experiences

Tuesday – Stories-To-Go. Locative Entertainment Futures

The development of narrative, game and social story spread around for us to move and play inside of

Wednesday – Personalized Entertainment – Social, Transmedia Storytelling

Our own stories merged with produced entertainment, social TV, cinema and beyond

Thursday – Through Rose-Tinted 5D Glasses – Situated Augmented Reality Entertainment 

Layering experiences over the real world, the merging of story and place

Friday – Are you Experiential? Designing for the Pervasive Entertainment Era

An article looking at the nature of experience and how we can design for the future


May 092011

I normally do at least two events per month (conferences, panels, seminars, webinars etc) and rarely post about them but as I put this together on another site, here is a cross-post (2 for the price of one) from MUVEDesign – slightly modified which covers 4 events coming up – OK one just went by but I left it in. Enjoy 🙂

Gary is representing MUVEDesign at four conferences coming up that reflect the nature of the main areas of his business.

  1. Santa Clara Convention Center

    At the TV Show Australia last week he is presenting about Social Television now and in the near future and how Inspiring the stories of tomorrow with social mediawill make TV truly and finally interactive

  2. In Santa Clara, CA he is opening the business track by presenting The Value of Experiential: New Augmented Reality Business Models at the worlds biggest Augmented Reality Conference known as the Event
  3. As part of Creative Sydney Gary is both MC’ing & presenting on Are You Experiential & Transmedia Stories
  4. And in June Gary is presenting at GameTech on Pervasive Entertainment and the exciting merging of Games, Film/TV, Geo-Caching and Social Media. He will also be presenting in the Serious Games section.

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