Aug 282009

Was going to call this Augmented Reality Story Environments but…:)

It is fascinating to see how quickly Augmented Reality (AR) is permeating our lives and the blogosphere. But what will the mass adoption of mobile devices that allow you to layer ‘virtual story worlds’ over the real world mean for new forms of entertainment & marketing? Also what will it mean when celebrities and audience/users, begin to merge – avatars appearing in broadcast TV and film/gamestars composited into our homes?


I have posted about the cross-reality evolution over the last 3 years on this blog under a general mixed-reality umbrella. Now we have every blogger & journalist talking about their AR engaged iPhone, DSi, PSP or smart mobile as if they have discovered some advanced alien technology. But is it really is a game changer, a new playground for storytellers? A window to another world at one end through to a simple layered utility at the other. Actors and fantasy characters deliver lines, embedded in real world scenes, you find the hidden virtual treasure, the historical or future backstories and clues, video, sound, images – even fellow ‘players’ morph into strange aliens or dissapear, you leave red herrings or leave help for other players the possiblities, endless.

Continue reading »

May 222009

heavyrainAs is my curse I gave another overview introduction presentation last week on films made with games engines aka machinima. I then ran a workshop on the production process and techniques particularly looking at dedicated machinima tools through to games engines – now my YouTube machinimas have gone past 300 000 must be doing something right for some!  But one of my key points in my intro talk was the exponential evolution of the form. It has moved away from dodgy, quick gag,  non-lip synch first person shooter ‘head-shots’ through to quality tales – emotional drama, visually entrancing alongside real character led comedy. Add to this the fact that many machys are at a quality now to rival tradtional animation (see examples below).

So all speakers referred to story, quality writing but also the importance of being true to the culture of the existing game world (more at the bottom). Here are my opening slides showing key examples, classified into my categories as to what machinima is created for:

Continue reading »

Jul 052007

Games Universe 2

“Games are just games aren’t they, all the same thing?”. Wearing my Director of LAMP hat develop and training industry producers (working through the Australian Film TV and Radio School) I come across many traditional producers of media who just don’t ‘get’ games. They look at them through the corner of their eye in that slight crack that has appeared in the ‘mass-market, controlling-author’ blinkers they wear. I am being deliberately confrontational as this is a real and present danger and challenge for the linear TV and Film industry and those purporting to educate for that industry. On one hand they say we make films and TV because it is a mass audience and that means money up front and new media has no proven business models yet when you mention that games are actually as big if not bigger revenue generators they give you a look of “oh yea sure” or “so what, I don’t want to make shoot’em ups for kids”. Ummm. I am not going to make the case here for any side so will leave that to Terra Nova and as regards the games business then have a listen to a podcast I posted on the LAMP site from Luke Carruthers, here.

No this is more about the games universe – that vast range of ‘play’ that constitutes the highly prejudiced word, games. The games universe is big. I am always surprised at growth of the list of latest genre and sub-genre of games particularly across the many online game distribution portals that I am a member of. So I am not going to do a long list of (a) games genre (action adventure etc:), (b) mechanics (first person shooters etc:) or (c) the many game theory taxonomies (sequential, simul, non-zero sum etc:) but something more simple.

AFTRS is about to launch a range of ‘cinematic’ games courses – a particular focus on story, character and narrative. Related to this LAMP ran a seminar last week (which is now podcast – follow the next links) at Museum of Sydney that I called “Living the Story”. Jackie Turnure, a colleague, did a great games film overview and we were lucky last week to also have Deborah Todd over speaking at this event and helping us plan and think about what is going to be good for the games industry but also unique. Deborah wrote a great accessible book on Game Design – From Blue Sky to Green Light. During a brief planning meeting I/we drew up the simple diagram above as an accessible way for non-gamer types to get a sense of the scope of the industry. The diagram attempts to show several things which are all open for comment!

1 The two axes are immersion.
2 The y axis immersion is based on how much is spent on the ‘experience environment’ or the production value. So the better the sound, vision, narrative, characters and mechanic then potentially it will be more immersive – think Shadow of the Collosus on PS2 vs Tetris on a mobile phone.
3 The x axis immersion is based on length of time spent playing. So a quick casual game quiz vs infinite play in virtual worlds and MMOGs – generally! Therefore the more time ‘inworld’ the more immersive
4 The size of the bubble is meant to suggest audience/market size (and is probably the most contentious) so think of this as illustrative, please.
5 Then there are the distribution platforms – locative, PC or dedicated console. This explains why AR Games (alternate reality) have a big foot in locative.

Well it is a first stab. One thing that is obvious is the semantics and naming here. Console games for example refer both to the platform they are on but in the industry also suggest that they are a triple A title – the feature film equivalent of games, delivered on consoles and PCs. Hence that paradox of console games on PC. We also have terms that feel like genre, serious, casual, but again refer to a broad range of sub-categories (in other words you can have a First Person Shooter, Action, Serious Game).

Disclaimer: The above represents my personal views and not that of any employer.

Posted by Gary Hayes © 2007