Posts Tagged ‘ forms of entertainment ’

The Brand Owners Guide to Joining the Metaverse

Feb 4th, 2007 | By Gary Hayes | Category: Advertising, Brands, Featured Articles, Games, Innovation, Media Personalizing, Personalization, Portals, Revolution, Second Life, Social Software, TV, Transformation, Virtual Worlds, Web 2.0, Web 3.0

or thirteen non-exhaustive tips for organisations considering becoming stars in the new web 3.0 revolution…
I have mentioned before that I am currently working on a couple of major and one or two minor media companies first forays into the metaverse, or its most accessible incarnation Second Life. I can’t talk about them directly of course [...]

Popularity: 22% [?]


The Longest Gap

Jan 11th, 2007 | By Gary Hayes | Category: Innovation, Media Personalizing, On-demand, Personalization, Second Life, TV, Virtual Worlds, Web 3.0

Well, it has been the longest gap (over a month) in posting on this blog since I started - and the guilt has been unbearable! I blame it on a mixture of end of year, the slow Australian January (summer), ‘no real news’ syndrome, designing and developing Second Life commercial launches and waiting for something [...]

Popularity: 14% [?]


Milia 7 - Cross-Media Curators

Apr 11th, 2006 | By Gary Hayes | Category: Creativity, Cross Media, Distribution, Events, Innovation, Production, TV, Transformation

Some more words of wisdom from Gary Carter CCO of Freemantle that should have been in a previous post. These are from the final q and a and even though the questions are a little shallow the answers offer a simple ‘manifesto’ for traditional producers looking down into the black hole of digital cross-media entertainment.
How [...]

Popularity: 3% [?]