Apr 042010

Been heads down writing, commercial development, life & course dev. I am now lecturing on (and running one of) two Multi Platform courses in Sydney, plus just out the other side of a big personal move to a new part of Sydney. All this combined with other blogs I am group posting on (eg: transmediadesign.org) and lil old twitter becoming a good micro-blogging, link alternative means this blog is starting to be devoted to article, resources or richer content – when I get the time. But I have a back-log of 15 drafts that will be pushed out (excuse the pun) in the next few weeks! Also busy putting a book together called ‘Networked Media Design – Multi Platform Production’ – so some of the good stuff trickling out there, more distilled rather than the temporary stream of consciousness here – but that will all change very soon.


How much time do we spend with different media forms? I am with my partner’s family down in Adelaide, Australia for the hols and on Easter Sunday have just been part of a bizarre ‘new’ ritual. I say new because in the past Easter sunday may have constituted a quick morning choco egg hunt, followed by lunch, a film or two, some topical TV and even radio later in the day during meal times. How far we have come?

A family group of two pre 10s, three early 40s and two seniors have been gathered around the hot family PS3 playing Heavy Rain for 7 hours! Yes you heard right, from 10am to 5pm we played, talked about, watched, shouted, got emotional to a ‘video game’ – all the time discussing the next moves, ethical questions, plot points, social aspects and production value. The kids were doing most of the driving while the rest of us took the back seat giving them directions and choosing some more of the subtle ‘conversational’ or plot options. I tweeted this ‘social’ game event as Parallel Access Gaming – as in this new form of media consumption some of the family simultaneously experiencing the game as play, others as an emotional cinematic event (complete with film music & inciting narrative) with everyone cycling between, action and passive. Typical?

@garyphayes easter sunday revelation – Parallel Access game Heavy Rain – kids play/drive, moms/aunties strategize, grandparents discuss story arcs


This reminded me to do a post on another special demographic group who are often (anecdotally) associated with spending more of their daily time with cinema, the arts, TV or radio (traditional / heritage media). At several seminars I have been running over the past couple of years for traditional media creators/managers I have asked over 105 of them to fill in a little survey I devised – imagine a typical week or month and construe from that an average day spent with media & life events. So over the past week if you averaged it out, how much TV per day would you watch, how much on social networks, how much playing games and so on.

Two sets of questions:

Heritage media and life time – Sleep, Eating, Travelling, Books, Live TV, Live Performance, Conversation, Sports, Live radio, Cooking, Newspapers, Family Stuff, Cinema, Education, Pubs & clubs

Social, online entertainment – Email, On-demand music, On-demand video, Console games, Social network, Online games, Online video, Shopping online, Mobile – SMS, Uploading, Twittering, Collaborative writing, Writing blogs, Research, Forums

The purpose of this was to see how closely their life/media time balance matched the stats I was presenting from the likes of Nielsen, Forester and other ‘notable’ research who were obviously taking larger samples than my 15 at a time and what I publish here – 120 anonymous respondents. The results were rather surprising and the age ranged from around 19 up to early 50s across heritage aspirants and established creators. I start with a couple of charts at the Gen Y end, film foundation students which shows some detailed online time followed by my special aggregation that compares key groupings.

On-demand and online entertainment

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Nov 122009

Will the integration of Social Media into TV give the tottering Broadcast giant a well needed injection in the arm, or is it another doomed hybrid?


Sky Social TV on XBox Platform

This pretty detailed post below looks at twenty or so of the best offerings that glue TV and Social Media together – whether its live chat on the TV screen or playing a game on your laptop/mobile/games console in sync with the TV show here are most of the already existing services in this space. We have seen two key audience behaviours happen in the past 3-4 years that change the status quo – TV on one screen, social media on the other.

UPDATE: The Guardian UK did an follow-up interview with me in reference  to this post. The article by Mercedes Bunz is called The X Factor marks the start of TV becoming social – “Emerging media producer Gary Hayes discusses the Twitter buzz around shows such as The X Factor and its implications for TV’s future”

Firstly the increased use of social media real time, communication tools (such as Twitter, SMS and Skype IM etc) means there is now a growing roar off in the distance. The viewer back channel, real time social chatter, “did you just see that”, “I don’t agree with what he just said” and most worrying for broadcasters “I’m not going to watch this again. Agree?”.

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May 292009

ABC Island Second Life Panorama 3000 wide!
While lecturing to AFTRS students last week about multi platform, social media & new forms I got on to games and social virtual worlds. When I asked who knew about Second Life one student chirped up “oh isn’t that the place where ABC TV got bombed”. Now a few things immediately sprung to mind when hearing this comment

  1. Having built the ABC TV Island in 5 days or so and part running it at the time I knew the background to this intimately, so how much detail to go into?
  2. I was also bizarrely running a LAMP residential lab in Tasmania when this event occurred and Lisa Romano then an ABC producer was one of our mentors, she also was in charge of the ABC Island at the time – so very much involved in the response
  3. These events are very rare and my experience was either mostly technical server errors or simple admin error, so the problem was fixed in an hour or so as we immediately liaised with Linden Lab who run Second Life and fixed the problem

But the thing that really sprung to mind was, wow this event was back in May 2007. A two year old story. How and why would it persist so long and into the heads of ‘one so young’ – well mid 20s gen, young in my book :). Then I started to think about the story I used to tell not so long ago to folk who were fascinated by the story of the intriguing ‘ripple’ effect. How a technical error ended up with the CEO of ABC TV being interrogated in government about the act being about anti- Public Service commercialisation combined with terrorism training. This also reminded me forcibly of Laurel Papworth’s Ripple effect and more importantly the Long Tail of an influenced ripple effect – whereby a story is spread like chinese whispers and in some cases enters into folklore and myth – even with endless online interrogation. I also liken this to the Butterfly effect or chain reaction, where a small event can end up causing something far more significant. In this case study below of ABC Island, as you see below, it was more to do with a kind of mass hysteria about the medium of branded virtual worlds & the reflection of that out into real ‘prejudiced’ society. An example of online mass hysteria or clever marketing? You decide.

So here is a glimpse into the Butterfly Effect chronology on 2nd year anniversary of the momentus event 🙂

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