Mar 092009

It’s that time of year where things really start to kick-in. So on top of all my AFTRS lecturing, MA Supervision and LAMP R&D work plus commercial work via MUVEDesign and many consultancy sessions here are some nice breaks – seminars and conferences I am speaking at or running.

(BTW most of the LAMP ones can be booked at AFTRS short course pages in the MultiPlatform section – page being updated at the moment)

Tues/Weds 10-11 March – Ad:Tech. Virtual Worlds & Business: What’s The ROI?

adtech-brandsVirtual worlds are maturing at a rapid rate and brands are realising there are valuable business opportunities within them. Whether the objective is engagement, research or brand presence, virtual worlds are proving to be a legitimate marketing channel. In this session our panel will look to provide insights into the business benefits of working within a virtual world. Our panellists will provide:

  • – An overview of virtual worlds and why they’re suitable for business
  • – Insight for brand involvement including what’s in it for both the brand and the consumer
  • – Considerations before entering a virtual world and how to be successful
  • – Identifying the KPIs and how to measure the success of a campaign
  • – Engagement and brand presence
  • – With case study examples, this session will bring to life the importance of engagement and brand presence in a virtual world and how organisations are testing, developing, connecting, and marketing within these communities.


  • Gary Hayes, Director, Laboratory for Advanced Media Production, AFTRS & CEO MUVEDesign
  • Jeff Brookes, Regional Director – Asia Pacific, Sulake Corporation (
  • Mitch Olson, Co-Founder,

Wed 25 March 6-7pm – LAMP ‘State of Play’ Television 2.0: latest innovations in online video

Convergence and multi-platform production is front and centre at MIP TV this year. This seminar will provide background to the terminology, techniques and recent innovations in distributed online video, preparing you for all the key developments. Gary Introducing and speaking.

Fri 3 April – LAMP ‘Interactive Workshop’  Documentary 2.0: Serious Games

Seminar and Workshop Fri April 3. The intersection between documentary filmmaking and games will be explored in this seminar and workshop, providing deep insight into the potential of Serious Games. Both games and stories have long been recognised as powerful learning tools. Their combination in the 21st century has the potential to provide learning experiences that are collaborative and globally connected. What are the best examples of Serious Games and where are they heading? How can Serious Games best be employed by educators, corporations or non-profit organisations? Gary facilitating and speaking.

20-30 April – “Innovation & Form Workshop” for AFTRS Students featuring:

Wed 22 April 10am-12pm Open morning seminar “Innovations in Multi-Platform Content”

A selection of leading innovators in multi-platform content present recent projects in the areas of social media, cross platform storytelling, extended entertainment, games and online entertainment. Presenters will include social media strategist Laurel Papworth, 2008 BAFTA winners Hoodlum Entertainment and representatives from Google and other cutting edge innovators and thinkers in global screen media. Gary speaking.

Wed April 29 – LAMP  ‘State of Play’ Seminar “Free & Collaborative: Latest Open Source Creative Tools”

Want to run your own Facebook or YouTube? Want to set-up a cool online video festival or manage a complex project online? What are the best, free tools for collaboration, video distribution and marketing? An insightful survey of tools such as Drupal, Ning, Celtx, WordPress, Mogulus, Joomla and many more. Gary speaking.

Thurs/Fri 14-15 May – LAMP ‘Interactive Workshop’ Machinima Virtual Story: The Art & Craft of Machinima

Games and virtual worlds are now being used as creative tools to make a wide range of films from horror genre, comedy to corporate training and education. YouTube, and scores of other video portals are filled with examples of these new forms of virtual storytelling and some are now being commissioned by mainstream TV. NBC aired a CSI episode in 2008 featuring machinima made in Second Life and HBO recently acquired the machinima series ‘Molotov Alva’.  The seminar will explore the vast range of machinima made with console, PC and online games. It will also look at simple forms of film pre-visualisation now possible using games technologies. The intensive workshop will provide a hands-on introduction to the tools of machinima and the opportunity to work on a short project. Participants are encouraged to bring along a pre-recorded soundtrack (including voice and/or music) to use as the basis for their project. Gary facilitating and speaking.

Wed May 27 – LAMP ‘State of Play’ Seminar “Massively Multi-Storyteller Online Worlds”

Virtual worlds and online games are primarily used for role-playing but they can become host to your own narrative worlds. This session looks at how to locate, take-part in or build rich story environments inside shared online spaces. Gary facilitating and speaking.

8-10 June Banff TV Fest Canada – Still discussing speaking and mentor role!

17-23 June  Games and Entertainment Technologies Conference in Algarve Portugal

Keynoting at the  Game, WAC and Informatics conferences (, and The Keynote will look at major trends and futures of  eLearning, Intelligent Systems, Wireless Applications, Games, Creative Industries, ICT and Society, Computer Graphics and IHCI.

24 June – LAMP ‘State of Play’ Cinema 2.0

Stereoscopic 3D, interactive cinema, games in cinema. Where does the future lie for cinemas and other public screen spaces? Gary facilitating and speaking.

Thurs/Fri July 2/3 – LAMP ‘Interactive Workshop & Seminar’ “The Social Media Campaign: Connecting with your audience”

Aimed at anyone who wants to promote themselves, their product or creation into communities. A workshop looking at how to understand the new audiences, build traffic and loyalty that goes way beyond uploading a 9 minute short onto YouTube but looks at techniques of engaging with online events, social networks and DIY social media. The workshop will examine case studies of successful campaigns from producers and creators doing it for themselves.

Led by Laurel Papworth who is a Power150 media blogger (global – AdNews) and in the top 5 media bloggers for Australia (B&T). She has been teaching for 20 years, mostly in the area of online communities and virtual communications. Laurel is the senior social media strategist in Australia, consulting to companies, not for profits and government departments in Australia, Asia and Middle East including: Middle East Broadcasting (Dubai/Saudi Arabia) – Channel MBC4, Telecom New Zealand, , Fairfax: RSVP Dating Community, Sony Corporation, Universal McCann Erickson WorldWide, CHANNEL TEN: including Australian Idol community, Sulake: Makers of Habbo, Macquarie Leisure, Macquarie Media, New Holland Publishing, Australasian, Performing Right Association (APRA), Peoplebrowsr, unsigned bands community, Australian Businesswomens’ Network, Pink Sofa online community, ABC Australia, National Archives of Australia (gov), Department of State and Regional Development (gov), Department of Primary Industry (gov), Australian Film Television and Radio School (edu), University of Sydney (edu, public), University of Western Sydney (edu, Masters program).

Gary speaking.

Mid Sept – SPAA Fringe, MultiPlatform Content sessions. Planning

Mid Nov – SPAA, MultiPlatform Content Strand. Planning


 Posted by on August 11, 2008 at 8:40 am  Add comments

Selected, public worldwide conference presentations, many of the PDFs at the bottom given as BBC Senior Development Producer in New Media, BBC Broadcast, later ones as Director of LAMP and Virtual World Developer. Topics include transmedia, new forms of entertainment, games & virtual worlds, future gazing, personalization standards, creative and emerging production. These represent around 30% of all Gary’s presentations, others were NDA company specific and/or strategic or duplicative. Future presentations to be added and others from archive on-going. The selected slideshow embeds are from Gary’s which have over 400 000 views as at mid Sep 2016…

What is interactivity anyway? Beyond Story,Tech & Futurism. Designing Experiences

Navigating the Expanding Transmedia Multiplatform Universe and State of the Industry

In An Ideal World – The Multiplatform Production Process

Killer 2nd Screen and Social TV: Production Methodology

Precious Alchemy or Worthless Chemistry – Value of Transmedia & Multi Platform

Predicting Present Futures – Navigating the Perfect Media Storm

The Hybrid Media Challenges for Broadcasters

What’s Wrong with Transmedia Content? Where’s the Funding?

Pervasive Entertainment – Games, Film, Physical, Print & TV merged with social networks


The Value of Experiential – New Augmented Reality Business Models


The Gamification of Social TV Inspiring the stories of tomorrow


Fragments of Attention – Transmedia Alchemy

Arresting Audiences, Co-creating Communities, Transmedia Storytelling

Augmented Reality Barriers & Drivers for Widespread Adoption

Recognising Augmented Reality Business Opportunities

RU Game? Games & Public Libraries

Social IPTV: Interactive and Personal

The Rise and Rise of Social Media

The Fragments of Play – Transocialmedia Entertainment

The Art & Craft of Machinima

Online Human Collaboration

Games: Seriously

TV 2.0: Socialised & Participatory TV Online

What’s The ROI? Virtual Worlds Introduction

InGame Advertising, 3D Worlds Marketing

Future Of Social Media Entertainment

Marketing Opportunities in Social Virtual Worlds

Innovating Global Social Media Entertainment

Growing Worlds – Turning Stories into Games

Sublime Immersion – Art in Second Life

What New Audiences Really Want

User Journeys, Personal Services, Natural Evolution

TV vs Metaverse – The Mixed Reality Perfect Storm

Beyond Linear, TV 2.0, The Future of Film and TV

Personalised Audiences, Immersive Services

A Presentation About You – The Personalized Audience

New Roads, New Directions, New Markets

360 thinking, experience designing, cross-media storytelling

Something In The Air – The Future Of Personalization

Personalized Home Entertainment and Human Behaviour

Getting IPTV Content Right

Personal Television Futures

Collaborative Virtual Worlds & LAMP

Brands in Social Virtual Worlds – Subtle Alchemy or Dangerous Chemistry?









Producing interactive TV – overview presentation 225k PDF 1999 Union

Future of media consumption – a first introduction to PDR’s 209k PDF 1999 PTV Conf

UK interactive TV futures – a look at iTV in early days in UK 200k PDF 1999 Union

What audiences want – consumer centric awareness 497k PDF 2000 Industry Lab

The future of media – Brief 2009 predictions given in 2000, one bullet slide 32k PDF 2000 Aus

Interactive horizons – where are we headed? 194k PDF 2000 Industry Lab

Benefits for users & content providers – The PDR 294k PDF 2000 PTV

Real world scenarios leading open standards – Personal TV 531k PDF 2000 IBC

I think therefore I watch – Interactive documentary programmes 74k PDF 2000 Aus

Personal TV and linear programming – overcoming integration challenges 130k PDF 2000 PTV

Enabling or disabling technologies – look at tech landscape 317k PDF 2000 Industry Lab

New relationships, new business models – The Personal Digital Recorder 247k PDF 2000 NAB

Jobs in interactive TV – For external producers 98k PDF 2000 Union

Professional metamorphosis – New Skills needed for Interactive Producers 72k PDF 2000 Aus

Through the looking glass – Digital & interactive emergence 437k PDF 2000 Aus

Business models driving specifications – Personal TV 411k PDF 2001 PTV

Where are we heading – interactive futures based on 2001 694k PDF 2001 Industry Lab

The home networked consumer – Broadcaster perspective 972k PDF 2001 HN Conf

Subtle alchemy, dangerous chemistry – Interactive music brief 130k PDF 2001 Industry Lab

Challenges of enhanced TV – eTV production issues at Paris forum 240k PDF 2002 OpenTV

Personal TV standards – TV-Anytime intro at Paris forum 372k PDF 2002 OpenTV

Personal television futures – NAB presentation of now to future 665k PDF 2003 NAB

Future of personalised media – A look at world beyond search 1.7MB PDF 2004 Industry Lab

Media Futures USA – Opening brief for three panels on super-distribution 610k PDF 2005 USA

Interactive and IP TV – A BBC History 1.3MB PDF 2005 Aus

New Roads, New Directions, New Markets – The changing media landscape and emerging content types 2.4MB PDF Sep 2005 Aus

Getting IpTv right – A consumer centric look at IPTV futures 610k PDF 2005 Aus

The Personalised Audience – A presentation about you and services relevant to you 1.1MB PDF Oct 2005 Industry Lab

Building Audiences… – through Broadband, TV and mobile interactive service futures 7.9MB PDF Nov 2005 Aus (2 hour breakfast presentation)

User Journeys, Personal Services – ‘natural evolution’, presentation at LAMP ABC 6.5MB PDF Dec 2005 industry Lab


Evolving Media Creative Dilemmas – A look at the networked planet and audience fragmentation 3.7MB PDF Mar 2006 Aus

Dont Get Lost, Discover Findability – Presentation looking at making sure your service is found in the noise 4.2MB PDF Apr 2006 Aus

Beyond Linear – a look at advanced video formats 2.3MB PDF May 2006 Industry Lab

Global Media Journeys – for personalised interactive audiences. Multi-platform TV production. 8.2MB PDF May 2006 Aus

Immersion: Beyond Linear – A brief look at Experience Design 2.2MB PDF Jul 2006 Industry Lab

Personalised Audiences, Immersive Services – Latest audience statistics, trends and engaging services 5.4MB PDF Oct 2006 Industry Lab

Personalised Home Entertainment and Human Behaviour – A short talk give at the Australian Communications and Media Authority annual get together 3.1 MB PDF Nov 2006 Aus


  • PTV – various European conferences on Personal TV
  • NAB – National Association of Broadcasters, Vegas, USA
  • IBC – International Broadcasting Convention, Amsterdam
  • Aus – Presentations given at Film, TV or Emerging Media seminars in Australia
  • Union – Presentations given to UK industry bodies looking at employment issues
  • HN – Home Networking Conferences
  • Industry Labs – Various one day or longer development labs. Non-specific presentations
Aug 052008

Gary Hazlitt, Gazlitt and me take a ‘break’ in over fifty worlds comprising the current metaverse, here is the holiday video…

I am doing a commercial report and curriculum development on the evolving range of social virtual worlds and have recently ventured into fifty of them to review and sample the culture, creative, business and educational potential. On my travels I got out my virtual camera and decided to capture a bunch of small vignettes which quickly turned into a body of audio visual delights – so decided to create a nice seven minute video for posterity.

I thought I would share the video publically as it demonstrates how ubiquitous, popular and streamlined many of these spaces are becoming across the intraweb / ‘cloud’. With over 300 million frequenting or registering for the non-game based worlds and millions of new investment in 2nd and 3rd generation services there seems to be no stopping them…Enjoy the video  (UPDATE: now standing at over 55 000 views!)

75MB MP4 Download available at

A few immediate things that struck me on my travels:

  • That there are quite a few worlds now getting their balance on the shoulders of Second Life and really getting to grips with the social networking aspects vs the 3D’ness
  • There IS a balance between a social space and an ‘agreed’ advertorial world – “you give me valid experience, I accept a level of advertising”
  • A few new entrants realise that using a fully fledged, 3D game engine as the client for what is in the end a glamorous 3D facebook and requiring a high spec’d PC is not the best way. Second generation services like vSide have followed a good middle ground
  • As I reported a few days ago the ‘layered-over-the-2d-web’ version of these worlds such as RocketOn Exit Reality and Weblin show great usability and promise
  • Some worlds are demonstrating the precursor to photo realism and smooth motion while others have as much ‘immersion’ by providing intimacy with your friends in more cutesy environments
  • Many of these worlds operate without the hype we have seen with Second Life and have slowly been building up large communities. Beware any world that tries to launch on hype, as most of these worlds are still in adolescence and not ready for mainstream
  • The Metaverse is a world of connected worlds, how/when/if they are connected will be a real challenge from a technical and standardisation perspective. Especially as a few are starting to concentrate on themes, music, sport and probably in the end very defined niches – fly fishing social world anyone?
  • It is important for those who are supposedly representing or blogging about ‘the metaverse’ to get in there and try these services – beyond registering and wandering around for only 10 minutes (I could name several who haven’t a clue!) but…
  • There are not enough hours in the day to attempt to truly engage with each world but it is amazing how adept you become at spotting flaws and innovation when you put the effort in
  • lots more to follow from the official report in a future post…

KZero are turning out to be the best resource on the planet, tracking Social Virtual Worlds and their latent potential. They gave me permission to publish/post this great chart with a great stab at putting many of the worlds in the video across content sectors.

Social VIrtual Worlds Logos - End 2008

Here is a list of the worlds featured in my video in order of appearance:

Video details:

The ‘Social Virtual’ World’s A Stage
A Film by Gary Hayes © Personalizemedia 2008

“This is not a Game” – Music composed and performed by
Gary Hayes

Feb 132008

1 Mixed Reality Killer App

OK a ‘give us your comment’ competition. Below an oldie but goody clip from CeBit 2006 but what do you think is the main killer application for this particular synchronous interface? – (no sneaking ideas by reading the hundreds of comments on it’s YouTube page!).

2 iPhone Home

iPhone browsing

Above ‘me browsing the lamp site on me lil’iPhone (I have big fingers BTW).

I am beginning to love (read, depend) on my little iPhone (when I don’t unintentionally brick it adding alpha level apps) and one of it’s coolest features of course is web browsing (including YouTube video watching etc:) over WiFi. So although this is old’ish news from December it’s worth posting about. The iPhone browsing market share is huge compared with all the other mobile devices out there. Net Applications last quarter of 07 report showed that it had nearly 0.1% of the total share of browser platforms used to view the web. That is a significant number firstly as it is the most used browser platform after computer screens (coming in at 10th place) and when you think it had been out in the US for around 5 months vs 10 years of the millions of Windows CE and Palm devices – who could only muster about 2/3 of iPhones share. Very significant.

If like me you have been browsing the web on a mobile phone or my last favourite a Palm TX you do have to ask yourself why the sudden dominance? Seamless integration with Firefox or Safari when you doc your phone to a mac (all the bookmarks just fly across)? The wonderful two finger zoom feature, making the experience much more tactile and fun? The nice chunky keyboard that pops up when you are entering urls, especially in landscape mode with its large screen? The fact that the most popular sites like YouTube actually work!? Perhaps because you can actually fill in forms and ‘do’ your social networks? We would be interested in other reasons we all think the iPhone is such a great mobile browsing device?

Here is a quick snapshot of the top 11 of the list, again pointing out iPhone is the next top browser after larger screen computer based systems:

1. View Trend Windows XP – 78.37%
2. View Trend Windows Vista – 9.19%
3. View Trend MacIntel – 3.59%
4. View Trend Mac OS – 3.22%
5. View Trend Windows 2000 – 2.97%
6. View Trend Windows 98 – 0.76%
7. View Trend Windows NT – 0.63%
8. View Trend Linux – 0.57%
9. View Trend Windows ME – 0.43%
10. View Trend iPhone – 0.09%
11. View Trend Windows CE – 0.06%

3 Mirror Mirror

There are a whole bunch of ‘customisable’ Social Virtual World engines/services springing up that are trying to knock good ole Second Life of it’s pretty prim perch. Most fall into the ‘create anything and do what you want camp’ such as Metaplace, Vastpark, OpenLife, HiPiHi or Multiverse etc: Quite a few fall into the ‘fixed and/or branded’ space such as, Habbo, Nictropolis or Webkinz. Incidentally Raph Koster’s Metaplace went public a few days ago.

So it is going to be interesting how the beta Mirror World will fare given it is very focused on being a precise duplicate of key icons, cities, tourist and business hubs from our physical real world. I can see the attraction of this environment running on top of say Google maps and Google are pushing into this area too, but I wonder if this may be yet another proprietary virtual dead end. To make it really attractive to tourist and business, like any social network, it’s going to need the social part – lots ofpeople and as we know the likes of Habbo and SL (which has itself lots of real world locations within it) have a heck of a start over these, well, start-ups. Of course I will be beta testing this and many others! Some press release blurb…

Mirror World

“From key tourism destinations, places of interest , historical sites to realistic full scale 3-Dimensional replicas of entire cities. This mirror world of our existing planet – âÄúMirror WorldâÄù allows end users to journey through âÄúvirtual wordsâÄù in the comfort of their homes âÄ“ creating a brand new exciting marketing tool for tourism industry players like tourism destination operators, Hoteliers, Shopping Malls, Retail Outlets and more to showcase and sell their destinations and facilities to key markets around the world.”

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