Posts Tagged ‘ heritage ’

Law and Regulation of Virtual Worlds Seminar, ‘me talk…’

Jun 23rd, 2008 | By Gary Hayes | Category: Last Post, Law, Speaking, Virtual Worlds, Web 3.0

For those folk who fancy a trip down to Monash University Law Chambers on Wednesday 25 June and who want to see where ‘Underbelly’ meets Social Virtual Worlds and Online Games well we have just the seminar for you. My opening talk’s title “The Sex, the Violence and the Dirty Money: The Truth about Social [...]

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Humanity Slowly Returns to Creativity - 64% of teenagers engage in content creation

Dec 20th, 2007 | By Gary Hayes | Category: Creativity, Distribution, Media Personalizing, Personalization, Portals, Revolution, Social Issues & Privacy, Social Networks, Story Telling, Transformation, personal

Well a bit of a pompous title perhaps, fueled by a report just published by Pew Internet (one of my fav research groups) who reminded me of something a few of us have been bleating on about for a while - that the last 200 years of media distribution have been an anomaly. Dominated by [...]

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Web 2.0 and the Myth of Non-Participation

Nov 26th, 2007 | By Gary Hayes | Category: Conference, Cross Media, Featured Articles, Interactivity, Media Personalizing, Mixed Reality, On-demand, Personalization, Profiling, Revolution, Social Issues & Privacy, Social Networks, Story Telling, Transformation, Virtual Worlds, Web 2.0

At the Cross-Media Storytelling conference a few days ago I witnessed a strange event with one of the categories of speakers. There were three groups of speakers, forward thinking practitioners, catch-up heritage media representatives and theoretical, reflective academics. The last group had one or two useful observations wrapped up in PhD-like presentations but the two [...]

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Virtually There - 04 Milia 2007 Vignettes

Apr 21st, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Creativity, Cross Media, Distribution, Events, Games, Innovation, Interactivity, Media Personalizing, Mixed Reality, On-demand, Personalization, Portals, Production, Revolution, Second Life, Story Telling, Targeting, Virtual Reality, Virtual Worlds, Web 3.0

YAY! Jackie my LAMP cohort and Paul Bennun (a new LAMP mentor on the next lab in Tas) won their development awards categories! more later…Writing this on various jetlagged Europe to Australia plane hops so excuse any fragmentation of style – will be tidying and adding links and speakers quotations (to bring it to life) [...]

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Making money from social networks pt. 1

Oct 15th, 2006 | By Gary Hayes | Category: Cross Media, Distribution, Events, Media Personalizing, Personalization, Profiling, Social Issues & Privacy, Social Software, Targeting, Web 2.0, Web 3.0

Got a constipated blog draft situation - lots of half finished posts in the saved area. So to catch up I take a mouthful of wordpress ‘fibre’ and put these out slightly half baked, drafts to mentally move on. Oh the compromised nature of blogging! Its a shame because this particular one is the big [...]

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Heritage brands washed away by web 2.0 Tsunami

Aug 12th, 2006 | By Gary Hayes | Category: Creativity, Cross Media, Distribution, Interactive TV, Media Personalizing, Personalization, Production, Revolution, TV, Web 2.0

I was quite shocked when I heard the news that TOTP (Top of the Pops) is to close down after 42 years and some 2100 episodes. Is this the first of many major ‘heritage’ media brands that are just becoming irrelevant in today’s easy find, on-demand and share with everyone emerging media landscape? Will many [...]

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Desperate Search for New Ad Models

Jul 16th, 2006 | By Gary Hayes | Category: Advertising, Cross Media, Media Personalizing, Search, TV

Update article: Networks in crises - from the Australian about the tsunami about to hit Oz shores, a region entrenched in the old advertising model…
original post…
Two articles about the fraught changes in advertising caught my attention this week that reinforced many things that I had been talking about during a major curriculum review at the [...]

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The Good, The Bad, The Ugly of Mobile

Jun 7th, 2006 | By Gary Hayes | Category: Events, Media Personalizing, Mobile, Personalization, Portals

Yesterday I chaired the Mobile Content World Australasia 2006 Conference in Sydney and moderated a couple of panels. I gave an opening (provocative as far as an industry conference goes) address and a few people have asked for copies. So as powerpoints were banned (by the switched-on Terrappin organisers), and as my notes eventually turned [...]

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BBC to play the Web 2.0 Game

Apr 26th, 2006 | By Gary Hayes | Category: Distribution, Innovation, Media Personalizing, On-demand, Portals, Social Software, TV, Web 2.0

A piece of advice, don’t do it just because you can. As reported by Reuters a pre-release of Mark Thompson’s state of the BBC’s relationship-with-audience speech. He obviously makes references to the much talked about Integrated Media Player (again!) but interestingly talks directly about personalized content, echoing my question to Ashley a couple of weeks [...]

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Mags and eBay to become TV producers

Apr 20th, 2006 | By Gary Hayes | Category: Cross Media, Distribution, Divergence, Media Personalizing, On-demand, Personalization, TV, Targeting, Transformation

We are all familiar with the flood of ‘heritage’ media channels moving into on-demand and digital streaming video and audio distribution. TV channels make the most noise, then there is the tidal wave of user content, we have heard that radio, telcos and web portals of course are creating specific content for on-demand too. It [...]

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Media Metamorphosis

Mar 21st, 2006 | By Gary Hayes | Category: Distribution, On-demand, Portals, TV, Transformation

Media distribution is truly changing. Heritage (that includes broadcast) media is moving out of its chrysalis state with networked, broadband TV media emerging. How long before it completely bursts out of its shell. Bits of its wings, legs, antenae are visible but how long before it is ready to fly? After talking to a few [...]

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