Jul 022011

I presented at the end of the inaugural GameTech conference last week before a panel looking beyond console, revenue streams & individual game formats and looking at games breaking out into real space and becoming 24/7 – my talk was entitled

“Pervasive Entertainment – Games, Film, Physical, Print & TV merged with social networks”.

“Pervasive entertainment – entertainment that is all around you, 24 hours a day, persistent – probably location based – possibly merged with real world – driven by devices that are mobile, always on & location aware?” G Hayes

It was great to see industry heads gathered at the beginning of the conference such as this State of Industry panel twitpic I took featuring the Australasian heads of Ubisoft, EAGames, Sony and Microsoft.

Panel photolp, Ubisoft, EAGames, Sony, Microsoft heads at Gam... on Twitpic

As well as a government endorsement introduction from Brendan O’Connor, the Australian Minister for Home Affairs & Digital Culture who talked briefly about games as portable, ubiquitous & networked – yay!  He also talked about the R rating for Australia on the way which is a big relief for games distributors!

But my talk later was a broad brushstrokes whirlwind tour at the exiting period we are entering where the promise of ‘technology based’ pervasive entertainment for the last decade or two is getting very close. Another perfect storm as locative play intersperses with augmented reality, where socially produced media becomes embedded into real time broadcast networks and where game is truly dispersed across multiple platforms.

Here is the basic structure of the prez:

  1. What is Pervasive Entertainment / Gaming
  2. What is Multi Platform / Transmedia in a Gaming Context
  3. Games spilling into the real world Evolution of Experiential AR
  4. Business Models of Pervasive AR Entertainment
  5. Futures and Takeaways

The presentation is embedded below but before I launched into the definitions & case studies I asked the game industry audience –

“Who is the games industry? As all aspects of our lives become ‘gamified’ such as shopping, travel, social life, locations & TV/Film, has the games industry lost the initiative by allowing marketeers, AR & transmedia companies, ad agencies, film & TV producers to create & monetize these new pervasive forms of entertainment?” Gary Hayes – GameTech 2011 Sydney

It was too late in the conference for this to be tackled or even mean anything to those locked into AAA console title production line or part of an incumbent traditional media machine. Earlier in the conference there was a sense that if the game is not commoditized (delivered in a nice box on the shelf of the local games store) then it is outside the industry boundaries and therefore let those companies involved in more distributed, transmedia games fight over the scraps. Full slide show follows

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Apr 132011

Ten Commandments Progressive Media

The Ten Commandments of Progressive Media

I am the future of multi-platform content

  1. You shall have no other media formats before me
  2. You shall not make yourself a transmedia idol
  3. You shall not forsake humanity and it’s story for new technological idols
  4. You shall not worship at the waterholes of over funded heritage media
  5. You shall not steal and produce progressive media ideas from those less able to
  6. Honor the consumer by living in and truly understanding their media use
  7. You shall not take progressive media in vain by using it to only advertise traditional content
  8. Remember the importance of game, play and story and keep it social
  9. You shall not call thyself a progressive media producer by copying and re-skinning the same linear media onto all platforms
  10. You shall not bear false witness against those who endeavour to create real media advances


Mar 222011

Goodbye book stores - eBook Judas in our Midst 01

Angus & Robertson, Borders and Whitcoulls In Administration – Covered nicely by Teleread‘s “Go Bust!’

An “In Administration” notice spotted at our local Bondi Junction Borders by http://laurelpapworth.com – I decided to make it a ‘Picture word a billion digital words’ and show it in context with the culprit in the same shot. RIP ”many” big book chains 🙁 (Ironically the picture taken on a Samsung Galaxy Tablet – a nice eReader in itself!) – The book store industry unable to adapt to a hybrid model of in-store paper and electronic purchases? I for one would love to browse the paper book/mag version and then buy the eBook equivalent, selected titles only of course…

Need some statistical evidence of the reason for the decline?

  • $805 mill made from physical books in the US in Jan 11, 30% drop from same month last year Source AAP Mar 2011
  • $69.9 mill made from eBooks in Jan 11 in US a 115% increase from same month last year Source AAP Mar 2011

These stats now reflected on the ‘heritage’ tab on my Social Media Counter – ht – Serge for the heads-up on the January 2011 Association of American Publishers Report

Goodbye book stores - eBook Judas in our Midst 02

Note: I will from now on, be posting short, game changing mini-items that provide a little more context and commentary than my tweet stream – while also avoiding just reposting cool, YouTube Eye-candy 🙂 Of course still doing the long, resource style tomes!

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