May 112011

As AR starts to take root in some key aspects of our lives I thought it would be useful to collect below some of the best talks (yes physical presentations vs overt demos) in the Gamified / Augmented Life space. These are  thought leader presentations asking the key questions about why, how, should we, who for and so on. Some talks are a couple of years old (with many from TED) but they need to be seen by upcoming AR & Experience Creators as these passionate presentations look backwards but mostly forwards to our soon-to-be-enhanced lives – through this inevitable, always-with-us, digital overlay.

The speakers are writers, inventors, company owners, commentators and all go that one important step beyond where we are now which is an AR oil rush where no one has quite found the oil (yet) but there is certainly lots of planting flags in the ground where they reckon the best oil deposits are…I could go on with that tangent but might save it for my own lil talk next week at the Augmented Reality Event but for now lets get to it,  on with the proper talks (in no particular order!)…of course I probably missed the most important ones – thats what the comment box is for 🙂

1 Opening & Keynoting the Augmented Reality Event in 2010 we have AR visionary & guru Bruce Sterling – consider yourself as Experience Designers

The Augmented Reality Event: Bruce Sterling’s keynote from Ori Inbar on Vimeo

9 more to follow Continue reading »

Mar 182011

There are a handful of artists out there making great progress and learning how to meaningfully connect with their fans, build communities around themselves in new ways –  one of these  news ways is by bringing the fans deeper into the creative process. But there are still many agencies and traditional artists running fly-by-night ‘campaigns’ or superficial ‘create a logo for us / do an ad and win $500’ dis-respectful call-to-actions. Things have changed and the ‘wanna be an extra in our indy film’ does not cut the mustard anymore in a world where the users have already tasted self-publishing – nowadays we are talking about solidifying loyalty by integrating existing fans into the creative process at from the birth of the project through to the final distribution.

This post, which is a follow-on from my Co-Creating Transmedia Communities post in Sept,  looks at the levels (specifically six kinds) of crowd sourcing engagement and takes it one step beyond.


We all have our favourite artists – musicians, directors, sculptures, painters, TV personalities and we all have varying degrees of relationships with them. There is a big difference from appreciation at one end to super (obsessed?) fan at the other. But with the new breed of wonderful, stable online collaboration content networks available, the super fan can now become meaningful collaborator. The nature of ‘fanatic’ has evolved:

  1. DISTANT – Worship from afar and happy to just enjoy pushed, finished, packaged content
  2. COLLECTOR – Collects extra insight content from and about the artists
  3. PHYSICAL – Regularly goes to experiential events and concerts and may possibly have low level interaction with the artists
  4. ACKNOWLEDGED – The artist nurtures the fans into a community, a tribe that builds its own identity. They may change their personal look and brand themselves as being part of the artist’s ‘tribe’
  5. CONVERSATIONAL – A dialogue, direct and often in real time between artist and super fans
  6. CREATIONIST – The artist and tribe make ‘stuff’ together

It is of course the last three of the new types of relationships above that have come to the fore in recent years.


Bondi Sculpture by the Sea 2010 162

As I was formulating the previous 6 levels (yes I like doing levels!) I suddenly thought of one of my favourite films, from my youth. I have always been fascinated by Speilberg’s Close Encounters…and particularly the meaning behind the ‘Third Kind’. As we know it is actually a reference to J. Allen Hynek‘s 1972 scale of interaction with extra-terrestrial life forces. (There are actually seven levels listed on Wikipedia but the sixth one is redundant being a duplicate of number 2)…

  1. A sighting of an extraterrestrial craft
  2. Physical evidence of the extraterrestrial
  3. Seeing live extraterrestrial beings
  4. A human is ‘taken-in’ or acknowledged by the extraterrestrials
  5. On-going, real time, communication between extraterrestrial and humans
  6. Procreation between extraterrestrial and human

So as you do, I decided to merge 2) the escalation of our extraterrestrials with 1) the evolution of the fan and I came up with, drum roll – Gary’s Online Crowd Sourcing Levels of Six Kinds: (lets assume a level 0 which is basically passive consumption of everything that follows)

Continue reading »