Posts Tagged ‘ L Word ’

The Dawn of Mixed Reality and it’s Participatory Audience

Nov 12th, 2008 | By Gary Hayes | Category: Blended Reality, Cross Reality, Games, Interactive TV, LAMP, Last Post, Media Personalizing, Mixed Reality, Virtual Reality, Web 3.0

What is Mixed Reality, why is it relevant and has TV become it’s background medium of choice for larger numbers of media consumers who around the world are spending more time in online pursuits than glued to the content breaks in-between the advertising slots of commercial TV. How will TV survive in a world where [...]

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“A Few Lives Left” for Poor Research into Virtual Worlds

Aug 24th, 2008 | By Gary Hayes | Category: Last Post, Marketing, Media Personalizing, Virtual Worlds

The Sydney Morning Herald, and a few blogs who should know better, continue the tiresome trend of metaverse and specifically Second Life bashing. Asher Moses ( decided to run a recent item based loosely on a few lines of an old bit of research from a PhD student looking at the potential of Virtual Reality [...]

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The Future of…well what? Consultant waffle?

Jul 16th, 2008 | By Gary Hayes | Category: Last Post, Marketing, Media Personalizing

Interesting. I have a screen here at work spiting out various random on the spot blog posts from the Future of Media Summit . Looking at the themes and points coming out forcibly takes me back to the mid to late 90s and even earlier. At today’s conference there is lots of discussion about how [...]

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1 MR Killer App, 2 iPhone Home 3 Mirror Mirror

Feb 13th, 2008 | By Gary Hayes | Category: Alternate Reality, Creativity, Cross Media, Devices, Innovation, Mixed Reality, Mobile, On-demand, Virtual Reality, Virtual Worlds, Web 3.0, iphone, viral

1 Mixed Reality Killer App
OK a ‘give us your comment’ competition. Below an oldie but goody clip from CeBit 2006 but what do you think is the main killer application for this particular synchronous interface? - (no sneaking ideas by reading the hundreds of comments on it’s YouTube page!).
2 iPhone Home

Above ‘me browsing the lamp [...]

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Brand and Media Survival Guide to Virtual Worlds - talk transcript

May 6th, 2007 | By Gary Hayes | Category: Alternate Reality, Brands, Distribution, Games, Media Personalizing, Mixed Reality, On-demand, Profiling, Revolution, Second Life, Social Software, Targeting, Transformation, Virtual Reality, Web 2.0, Web 3.0

NOTE: Based on my sticky post ‘The Brand Owners Guide to Joining the Metaverse“.
As promised a rough transcript of my keynote talk to CeBit last week based on my experience of actually building some Second Life sims, talking to those who use them and creating branded environments that have more usage than any others inworld, [...]

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My Virtual World Brand Talks and Comparative Data

Apr 27th, 2007 | By Gary Hayes | Category: Brands, Cross Media, Events, Games, Innovation, Media Personalizing, Mixed Reality, Portals, Production, Revolution, Second Life, Social Software, Story Telling, Transformation, Virtual Worlds, Web 2.0, Web 3.0

The Second Life builds I did for Telstra BigPond and ABC TV (interview with me at SLOZ and also here at CeBit about this) have been very successful (via The Project Factory) and I have been ’sucked’ into doing several keynote, panels and seminars about this exciting development. The growing maturity (2nd generation) of brands, [...]

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Virtually There - 04 Milia 2007 Vignettes

Apr 21st, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Creativity, Cross Media, Distribution, Events, Games, Innovation, Interactivity, Media Personalizing, Mixed Reality, On-demand, Personalization, Portals, Production, Revolution, Second Life, Story Telling, Targeting, Virtual Reality, Virtual Worlds, Web 3.0

YAY! Jackie my LAMP cohort and Paul Bennun (a new LAMP mentor on the next lab in Tas) won their development awards categories! more later…Writing this on various jetlagged Europe to Australia plane hops so excuse any fragmentation of style – will be tidying and adding links and speakers quotations (to bring it to life) [...]

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The Brand Owners Guide to Joining the Metaverse

Feb 4th, 2007 | By Gary Hayes | Category: Advertising, Brands, Featured Articles, Games, Innovation, Media Personalizing, Personalization, Portals, Revolution, Second Life, Social Software, TV, Transformation, Virtual Worlds, Web 2.0, Web 3.0

or thirteen non-exhaustive tips for organisations considering becoming stars in the new web 3.0 revolution…
I have mentioned before that I am currently working on a couple of major and one or two minor media companies first forays into the metaverse, or its most accessible incarnation Second Life. I can’t talk about them directly of course [...]

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Phase Two - TV & Design Brands and Virtual Worlds

Jan 18th, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Divergence, Innovation, Media Personalizing, On-demand, Personalization, Second Life, Social Software, Transformation, Virtual Worlds, Web 3.0

OK yet another post on Virtual Worlds, I know, but I will get round to Joost and YouTube TV channels and so on soon. Being involved as designer/developer in several Australian launches into Second Life in the next couple of months I am sensitized to entertainment or service brands entering virtual spaces and in the [...]

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“Fanisodes” People Powered Entertainment

Apr 29th, 2006 | By Gary Hayes | Category: Advertising, Creativity, Distribution, Innovation, Media Personalizing, Personalization, Revolution, Social Software, TV, Transformation

Ever since I line produced the ‘personalized’ interactive pilot of the L Word with the AFI and Showtime I have been keeping an eye on initiatives that Showtime have been trying out - many via the web given iTV, 3G and IPTV are still just coming out of the woods in US. It was fabulous [...]

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Big ‘Blog’ Brother

Mar 4th, 2006 | By Gary Hayes | Category: Advertising, Innovation, Metadata, Profiling, Social Issues & Privacy, Targeting

Make sure no one is listening, I am going to give an opinion now. Having this blog trawled for my views on products and services which end up making money for third party companies - without my consent, is not a good thing for the general perception of profiling and personalization. So it is with [...]

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It’s Raining TV

Jan 11th, 2006 | By Gary Hayes | Category: Advertising, Cross Media, Distribution, Interactive TV, Interactivity, Media Personalizing, Metadata, Mobile, On-demand, Personalization, Portals, Search, TV, Transformation

All this in the last week only - my head hurts trying to track it all! In case you haven’t noticed TV and video being made easily available for commercial download over the internet is continuing unabated. Since its early beginnings in the last quarter of last year things are really starting to accelerate, on [...]

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Searching for Sound

Dec 3rd, 2005 | By Gary Hayes | Category: Creativity, Cross Media, Distribution, Innovation, Media Personalizing, Metadata, Personalization, Production, Search, Social Issues & Privacy, Targeting

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