Posts Tagged ‘ Laguna Beach ’

Football Superstars, iPhone Ocarina, NBC WebTV and Lost in SL

Nov 17th, 2008 | By Gary Hayes | Category: LAMP, Marketing, Virtual Worlds, iphone

Another selection of my items cross-posted from another of my original blogs, lamp watercooler.
The Ulitmate Mashup Launches - Sport, MMOG & Social Virtual World - 16 Oct 08

Football Superstars is the world’s first Virtual Football World. An entire online virtual world designed by football fans exclusively for football fans, where you can enjoy a massively [...]

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The Dawn of Mixed Reality and it’s Participatory Audience

Nov 12th, 2008 | By Gary Hayes | Category: Blended Reality, Cross Reality, Games, Interactive TV, LAMP, Last Post, Media Personalizing, Mixed Reality, Virtual Reality, Web 3.0

What is Mixed Reality, why is it relevant and has TV become it’s background medium of choice for larger numbers of media consumers who around the world are spending more time in online pursuits than glued to the content breaks in-between the advertising slots of commercial TV. How will TV survive in a world where [...]

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My Upcoming Presentations - SPAA Fringe, SPAA, DebateIT, Social Networking and more…

Oct 15th, 2008 | By Gary Hayes | Category: Events, Media Personalizing, personal

Been a bit lapse in not posting other talks I have been giving around Oz so these are just in time. A range from Cross-Social-Media, Mixed Reality, Games/Film and the Creative Web…

Thursday 23rd October, 2008  - DebateIT: All the web’s a stage!
Join us as we debate whether the internet is helping unleash creativity. What opportunities [...]

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The Mixed Reality Perfect Storm

Jun 5th, 2007 | By Gary Hayes | Category: Alternate Reality, Brands, Creativity, Cross Media, Events, Games, Innovation, Mixed Reality, Production, Revolution, Second Life, Social Software, TV, Transformation, Virtual Reality, Virtual Worlds, Web 3.0

“Mixed Reality is the merging of real world and virtual worlds to produce new environments where physical and digital objects can co-exist and interact in real-time.” Wikipedia

“I think we are really approaching a perfect storm, a mixed reality perfect storm, because we are seeing several things happening. The first one is a long history of [...]

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Brand and Media Survival Guide to Virtual Worlds - talk transcript

May 6th, 2007 | By Gary Hayes | Category: Alternate Reality, Brands, Distribution, Games, Media Personalizing, Mixed Reality, On-demand, Profiling, Revolution, Second Life, Social Software, Targeting, Transformation, Virtual Reality, Web 2.0, Web 3.0

NOTE: Based on my sticky post ‘The Brand Owners Guide to Joining the Metaverse“.
As promised a rough transcript of my keynote talk to CeBit last week based on my experience of actually building some Second Life sims, talking to those who use them and creating branded environments that have more usage than any others inworld, [...]

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Virtually There - 04 Milia 2007 Vignettes

Apr 21st, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Creativity, Cross Media, Distribution, Events, Games, Innovation, Interactivity, Media Personalizing, Mixed Reality, On-demand, Personalization, Portals, Production, Revolution, Second Life, Story Telling, Targeting, Virtual Reality, Virtual Worlds, Web 3.0

YAY! Jackie my LAMP cohort and Paul Bennun (a new LAMP mentor on the next lab in Tas) won their development awards categories! more later…Writing this on various jetlagged Europe to Australia plane hops so excuse any fragmentation of style – will be tidying and adding links and speakers quotations (to bring it to life) [...]

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Metaverse Brands

Feb 4th, 2007 | By Gary Hayes | Category: Media Personalizing

or thirteen non-exhaustive tips for organisations considering becoming stars in the new web 3.0 revolution…
I have mentioned before that I am currently working on a couple of major and one or two minor media companies first forays into the metaverse, or its most accessible incarnation Second Life. I can’t talk about them directly of course [...]

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The Brand Owners Guide to Joining the Metaverse

Feb 4th, 2007 | By Gary Hayes | Category: Advertising, Brands, Featured Articles, Games, Innovation, Media Personalizing, Personalization, Portals, Revolution, Second Life, Social Software, TV, Transformation, Virtual Worlds, Web 2.0, Web 3.0

or thirteen non-exhaustive tips for organisations considering becoming stars in the new web 3.0 revolution…
I have mentioned before that I am currently working on a couple of major and one or two minor media companies first forays into the metaverse, or its most accessible incarnation Second Life. I can’t talk about them directly of course [...]

Popularity: 22% [?]



Phase Two - TV & Design Brands and Virtual Worlds

Jan 18th, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Divergence, Innovation, Media Personalizing, On-demand, Personalization, Second Life, Social Software, Transformation, Virtual Worlds, Web 3.0

OK yet another post on Virtual Worlds, I know, but I will get round to Joost and YouTube TV channels and so on soon. Being involved as designer/developer in several Australian launches into Second Life in the next couple of months I am sensitized to entertainment or service brands entering virtual spaces and in the [...]

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TV formats in Shared Spaces, Virtual “Big Brother”

Nov 7th, 2006 | By Gary Hayes | Category: Alternate Reality, Brands, Creativity, Events, Games, Production, Revolution, Second Life, TV, Virtual Reality, Virtual Worlds, Web 3.0

Been hit by a server hacker in London today so would have blogged about this earlier this morning! I have talked before about TV branded virtual worlds and what I called Merged-Media Entertainment, those strange synched and non synched, virtual/real cross-over entertainment formats that have great potential. Anyway the plot thickens as yet another [...]

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TV property branded Virtual Worlds - the beginning

Sep 26th, 2006 | By Gary Hayes | Category: Advertising, Brands, Cross Media, Distribution, Divergence, Events, Games, Media Personalizing, Personalization, Portals, Revolution, Social Software, TV, Transformation, Virtual Reality, Virtual Worlds, Web 3.0

I was on a Portable Content Symposium panel last night “Content with your content? How the convergence of media is changing everything we know”. A fellow panelist Ean Thorley (Exec prod at MTV Australia) briefly referred to a new MTV virtual space Laguna Beach - when we started talking about the impact web 3.0 on [...]

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