au·then·tic (ô-thĕn’tĭk) adj.
- worthy of acceptance or belief as conforming to or based on fact – paints an authentic picture of our society
- conforming to an original so as to reproduce essential features
- made or done the same way as an original
- not false or imitation : real, actual
- true to one’s own personality, spirit, or character
abridged definition from merriam webster
What does it mean to be real online? One of the biggest issues facing individuals and organisations in the new order that is social media (and web 2/3.0) is the problem of being human, appearing real, having personality and authenticity. Add to this the fact that we all ‘lie’ in real life and the issue of this manifesting online. The question of authenticity is at the core of social media and one that causes much disagreement between old school media/marketing types and those who are attempting to engage more ‘deeply’ online with communities and customers. Whether it is about the integrity of your blogging, the energy of your tweeting or how your overall package of Flickr, YouTube, Facebook etc: this post addresses some of the philosophy and asks practical questions which will hopefully get you thinking about the true value of authenticity.