Oct 112008
 

There have been a few lists published in blogs and mags recently attempting to filter out the most reputable marketing and/or media Australian blogs but which one should we pay most attention too, if any?

I was surprised when this (personalizemedia) ‘rather personal’ intermittent blog appeared 9th place on the local Australian Adspace’s list back in June but even more surprised when it charted in the top 250 on the international AdAge Power 150 Marketing and Media list. Things have gotten a little more confusing as there is now another list compiled by BandT marketing magazine, based on AdSpace’s list which itself is based on AdAges.

Julian Cole (AdSpace) has further created an updated second list which is already different from the one published a week earlier in BandT, includes a new metric and also now includes Australians working overseas (vs just those based on these shores). But I am not going to delve into any of the politics but rather wonder what the purpose of these lists are really for? Independent voices promoting themselves, a resource for local Australian companies looking for good social media advice or just plain vanity on the part of those (like me here and now) bleating on about it?

Regardless I have created another list, but this time a direct lift of the top ten Australian ‘registered’ media and marketing blogs on AdAge’s Power 150 – if they are good at marketing then they should be on this list. AdAge has had a consistent nine categories of measurement vs other lists that are in flux. They are:

  1. Todd’s Rank
  2. Yahoo Inbound Links
  3. Technorati Rank
  4. Technorati Inbound Blogs
  5. Technorati Inbound Links
  6. Collective Intellect Rank
  7. Alexa Traffic
  8. Bloglines Subscribers
  9. Google Page Rank

So without further ado these are the top ten Australian media and marketing blogs as at mid Oct 2008 – I include their overall international position to aid reputation assessment internationally.

1. ProBlogger – Darren Rowse

“Blog Tips to Help You Make Money Blogging”

AdAge Power 150 Position (Oct 08): 6

2.Bannerblog – Ashley Ringrose

“Where Banners Click”

AdAge Power 150 Position (Oct 08): 76

3.AcidLabs – Stephen Collins

“Strategies, Tools and Processes to Empower Knowledge Workers”

AdAge Power 150 Position (Oct 08):132

4. Servant of Chaos – Gavin Heaton

“There is much to write and much to read … we are essentially living in a world of chaos.”

AdAge Power 150 Position (Oct 08): 133

5. Social Network Marketing – Laurel Papworth

Online Communities & Social Networks are changing the way our society interacts, at a local, Australian & global level. Participatory journalism & user generated content provide us with the mechanism to observe, record & dissect the changes. Marketing & P.R. are changing. Interesting times bring interesting discussions – the DIALOGUE is the CONTENT!

AdAge Power 150 Position (Oct 08): 137

6. Young PR – Paull Young

“Discussing issues affecting PR Students and New Practitioners”

AdAge Power 150 Position (Oct 08): 147

7. Get Shouty – Katie Chatfield

“This blog is a celebration of: being passionately wrong; being fearlessly right; allowing authenticity to shine; the fold over funny; and, above all, the power of not taking yourself too seriously.”

AdAge Power 150 Position (Oct 08): 207

8. Better Communication Results – Lee Hopkins

“Innovative and passionate communication for innovative and passionate communicators”

AdAge Power 150 Position (Oct 08): 223

9. Personalizemedia – Gary Hayes

“The Digital, Personalized You in Immersive Media Worlds.”

AdAge Power 150 Position (Oct 08): 233

10. Adspace Pioneers – Julian Cole

“Julian Cole”

AdAge Power 150 Position (Oct 08): 305

Mar 232007
 

Public Affairs Convention

I know it has been ages since I last blogged but all will be revealed shortly 😉

Here is an interesting conference, with a cool tagline, that I am speaking at in May which on the surface could sound a bit dull, “The 8th National Public Affairs Convention” but in fact has a very progressive line up of topics and speakers, so hats off to the organisers. A taster of the ‘social network’ emphasis on day one which certainly points at the acceptance now that much public activity is taking place in digital spaces, of course my area here is the 3D virtual space:

10:10am Case study: Windows Vista Launching with a bang, but the buck doesn’t stop here The Windows Vista media launch attracted 140 journalists and 50-million media mentions. How did Microsoft manage to attract so much interest in another Windows sequel? Cathy Jamieson, PR manager, Microsoft Australia

11:30am What makes a story headline the news?
A run-through of some of the year’s biggest stories, showing what attracted the media’s eye.
Patricia Kavanagh, client relations manager, Media Monitors

New media update: virtual worlds, blogs and beyond
11:50am Panel. PR opportunities knocking in virtual worlds
More than 850,000 users are spending real time and money in virtual worlds such as Second Life. But will the craze last, and how valuable will it become for PR?
Abigail Thomas, Head, Strategic Innovation & Development, new media and digital services, ABC
Gary Hayes, The Project Factory. Director, LAMP and architect of Telstra, ABC and AFTRS Second Life projects
Mark Jones, IT editor, The Australian Financial Review

1:40pm What makes Australians click? Online consumer trends
• Media habits of generations Y and X, boomers and seniors
• How widely visited are blogs and ‘virtual world’ sites?
• Where do Australians consume their news and current affairs?
Lee Hopkins, co-author, Social Media white paper

2:20pm Case study with Q&A
Now we’ve been talking a year – the corporate blog
Telstra’s “Now We Are Talking” blog has set PR tongues wagging, and the man behind Australia’s first major corporate blog will answer questions on everything from censorship to strategy.
Rod Bruem, chief editor, www.nowwearetalking.com.au, Telstra

3:30pm New media panel
DIY social media: taking your message direct to the public
• MySpace and other social networking sites – PR’s forbidden fruit?
• A spinner’s guide to YouTube: who’s using it well and how?
• The ‘lessons now learnt’ rules to blogging
• Search engine optimisation PR: pulling the world to your news
Mark Helvadjian, acting head of communications, community and front doors, Yahoo!7
Nick Moraitis, online and outreach director, GetUp!
Anthony McClellan, media commentator, ABC Radio and The Australian
Darren Burden, online editorial development manager, Fairfax

To download a PDF programme click here

Posted by Gary Hayes ©2007