Posts Tagged ‘ line producer ’

The Brand Owners Guide to Joining the Metaverse

Feb 4th, 2007 | By Gary Hayes | Category: Advertising, Brands, Featured Articles, Games, Innovation, Media Personalizing, Personalization, Portals, Revolution, Second Life, Social Software, TV, Transformation, Virtual Worlds, Web 2.0, Web 3.0

or thirteen non-exhaustive tips for organisations considering becoming stars in the new web 3.0 revolution…
I have mentioned before that I am currently working on a couple of major and one or two minor media companies first forays into the metaverse, or its most accessible incarnation Second Life. I can’t talk about them directly of course [...]

Popularity: 22% [?]


It’s not about them, it’s about me!

Oct 6th, 2005 | By Gary Hayes | Category: Creativity, Cross Media, Divergence, Innovation, Interactive TV, Interactivity, Media Personalizing, On-demand, Personalization, Production, Profiling, Story Telling, TV

�Interactivity must require viewers to give something of themselves and for the system to resonate with that. If all you put in is a vacuous selection, all you will get out is a vacuous outcome.�

Popularity: 2% [?]