Jul 202008

Fed up with your avatar having to live inside a wall-garden world? Want to bring it out into the wider web to play? Well it seems a revolution is at hand, early days and a few notable services listed below, but keep your eyes peeled as virtual characters start to infiltrate our flat 2D web and turn web pages into a game, a veritable MMO. There are naturally several new and emergent marketing possibilities.

With the recent addition of Google Lively and a host of other character based browser enhancements what follows is a summary of applications or services that sit neatly between your traditional web 2.0 2D website (flickr, youtube, blogs etc) and a fully rendered ‘walk-around’ world. These are apps that mash game-like avatars with web pages, allow you to move inside pages or play with friends over the top of them. There have been many trials and false starts of these over the past decade but given the ‘game generations’ that are so used to being a toon/avatar/game character it seems a natural step to turn some, not all, web pages into something a little more ‘representational’ of our real social environments – for example why not gather around that cool YouTube video that has just come out, no not embed on a screen in second life, we all go to the YouTube page and hang out! Firstly though a reminder of where web 2.5 probably sits based on my oft cited diagram from a couple of years ago…we are looking at that point 2008 where the two way web merges with the live Web 3.0.

Web 1.0 to 3.0

There have been quite a few early ‘avatars’ on a page services and games in the past and many successful ones using basic pandora/ALICE type AI technology to create talking heads that welcomed you or read the page or even recommended things for you to go and consumer. Then I recall way back when AI type pets Catz/Dogz for example, that ran amok across your computer desktop. Then there are the newer generation browser’creatures’ neopets/webkinz and others that allow an element of tracking outside the worlds. But this list below is about casual, social virtual environments layered or embedded into traditional social media websites with the specific purpose of stimulating ‘chat’, sharing and other emergent and natural behaviour alongside traditional web media.


A german friend in Second Life who knows the developers personally alerted me to Weblin a few months ago and they have gone from strength to strength. To quote from their own website

“Meet your friends and new people on every website! – Your personalized weblin avatar surfs the web with you, enabling you to see friends and meet new ones on the same site as you. Weblins can chat, move, show emotion, visit lounges, and trade stuff with other weblins.”

It has been PC only so far IE and Firefox with a weblin lite for mac and linux now in beta. I have ventured around a few media sites looking for the crowds gathering and chatting about the page they are walking around. The rich media sites work best of course and having yourself as a little character walking around the bottom of a web page takes a little getting used to and best done with a group of friends, touring the web together, remotely so to speak. Tremendous mash-up potential with Digg/Delicious and others. The point though with sharing a page with others is to have enough to talk about and even better in synch, so video sites are preferable to a single image on flickr for example. There is potential also for education use where a class of remote students and mentor travel the web and congregate around large text pages for discussion etc:


Much in the same ball park TechCrunch covers this Weblin clone-type start-up in a brief article based on their press release and quotes them – the company says

“we’re not targeting kids. I know those initial avatars look very Club Penguinesque, but when you see the full system, it will become clear that we’re going for teens and up (15+).”

This is currently in closed Alpha and it sounds like they are still raising funds from investors as their website is pretty thin but they have a lovely promo video below. This great article by Kirsten Nicole of Mashable (credit: linked image with Coke above) takes us on a step-by-step walk-through and leads to the most exciting but rather no-brainer element – as you surf around some ‘partner’ sites will have applications where your wandering avatar can interact with the page. So prizes for coming back, small games to play with others on the page and so on – marketers time to play! Another aspect that may make RocketOn more sucessful than Weblin is of course the fact that the avatars can roam around pages and build on them – well that’s the way it seems from the promo, in reality we shall see.


Unlike the two above ExitReality takes a slightly different approach to making flat boring 2D web pages more avatar friendly. They turn them into 3D worlds! Yes your heard correctly. The image below is me walking around a flickr page which almost instantaneously was converted into a 3D walk around gallery. Still very buggy on my souped up main PC with many sites not rendering at all, this has some real potential once they fine tune that dimensional converting widget. Keep an eye on these.

Text from their website:

  • What is ExitReality for?
  • View any webpage in 3D… every website is now a virtual world
  • Turn your standard 2D web page into your own unique 3D space
  • Meet and chat with people in 3D
  • Search and explore thousands of online 3D communities and meet new people!
  • What Can I Do?
  • Convert, decorate and share your Social Network Page in 3d
  • Collect cool objects to add to your 3d space or apartment
  • Create a 3d Avatar, chat with friends and meet new people
  • Invite people to your virtual space
  • Host real time parties and events at your online space

Google Lively

Google Lively - SilkCharms Pad 02

Well we all know about the new 500LB Gorilla in town, masquerading as a cutesy, half-baked 3D chat space. I have blogged about this a couple of times already and made a strong point that it is the ability to embed your small ‘lively’ window in ‘your’ sites as being its USP. I copy an extract from my post of a few weeks ago…

There is also a nod to PS3 Home given the strong create your own room using bits of found furniture (in fact very Habbo also), embed it in your blog etc and what looks like a catalog where 3rd parties can eventually come along and sell pixel products, virtual goods – which is where the real biz model is of course.


This new 3D ‘vivaty‘ plug-in for Facebook has lots of other web 2.0 integration Wired has a good introduction article on it from July 08…Vivaty Scenes Taps Facebook, AIM for ‘Immersive Internet’

A new immersive web platform called Vivaty Scenes lets users create tiny virtual worlds and decorate them with content from around the internet. After adding Vivaty Scenes, which entered public beta Tuesday, to a Facebook or AOL Instant Messenger account, users can set up a customizable “room” where they can host chat sessions or small virtual gatherings within a web browser. The free service lets users pull content directly from some of the internet’s most popular sites. Scenes’ virtual televisions can be populated with any video from YouTube; virtual picture frames can be filled with any picture from a user’s Photobucket, Flickr or Facebook accounts.

Another quote from their site:

Vivaty’s vision is to make the Immersive Web a reality by transforming the flat web into a more visually rich and expressive experience that amplifies socialization and engagement. The company’s end-to-end web platform is designed to enable distributed virtual experiences anywhere on the web. Founded in 2007, Vivaty is led by a team of web, gaming, and graphics experts…


(Disclaimer: I do some work with these folk.) This is really a development of the old ‘talking head bots’ of the 90s and early 00s but with a twist. MyCyberTwin is you, well as close an approximation to your personality, wrapped in an AI text based engine which you train based on conversations people are having with you on yours or other’s web pages.

MyCyberTwin is a website that allows you to quickly create compelling virtual personalities called CyberTwins. These virtual beings live and breathe on the web and chat to your friends, family, colleagues or customers on your behalf.

OK how is that a LSVW (Layered Social Virtual World) I hear you ask? Well as they say “MyCyberTwin is a website that allows you to create virtual personalities that can chat for you online.” So this backend persona can be plugged into any client – we have done it with Second Life but their real model is having MyCyberTwins have ‘social’ conversations on blogs or marketing sites and so on. It is really you being able to chat non-real time, asynchronously to friends or interested parties 24/7- it is you digital proxy.

Pandora and SitePal

At both ends of the rather off-line talking at you continuum we have a free to use AI backend that allows you to run customised chat mash-ups over your web site in Pandora (1) and then the most commercial example of the same thing in SitePal (2). There are many in-between.

2 SitePal provides a number of powerful, yet easy-to-use features for designing, scripting and publishing your animated speaking characters.

1 Pandorabots is the place where you can create and unleash virtual personalities. Pandorabots is an experimental software robot hosting service based on the work of Dr. Richard Wallace and the A.L.I.C.E./AIML free software community.

From any browser, you may create, design and publish your own software robots – and make them available to anyone via the Internet. Sign-up for an Account to begin creating your own virtual robots.


Otherwise known as Passively Multiplayer Online Gaming with a catch phrase ‘play the web’ and more about playing as groups across web pages rather than ‘real’ avatars layered on or in your web browser. PMOG’ers are given or create quests, missions (hundreds of them!) and most importantly set traps or goodies for each other and can literally bury treasure or mines or other clues on specific URLs that other players are likely to ‘stumble’ across – all managed from a “World of Warcraft’ type plug-in, bottom bar for Firefox. They earn points travelling around that can be spent at a ‘Shoppe’ – which I have yet to find myself!

There is a link between PMOG and a site called GameLayers who have a large team and advisors including Cory Doctorow. They are lead by Merci Victoria Grace as CCO whose bio reads:

“a creative force in the field of immersive entertainment design. A writer and artist…At GameLayers, Hammon envisions a game built on top of the entire internets and works with creative people to materialize that vision.”

TechCrunch about summed up some of the fun to be had with this ‘layered’ gaming saying that they already had 15 000 players back in May of this year – PMOG Launches – Go Lay Some Mines On Your Friend’s MySpace Page. Here is a quick screenshot of a quest just about to happen with players on a mission for Content Virtual Worlds

OK a quick round-up of a few new services currently enabling a new way to browse the web. There are many important implications that come out of this collision mainly around the investment of time people usually put into their avatars in self-contained world could be stimulated in some of the examples above – loyalty for browsing and tracking as your avatar automatically gains extra powers (game speak for reward for completing goals) as it visits ‘enhanced’ sites. There is also the possibility of interoperability with your other 10-40 avatars in other worlds that could receive some of the characteristics of the ‘web’ wanderer. The list goes on and I have to get back to good ole traditional web browsing. If you know of other examples of the above please meet me on this page regularly at 10pm AEST 🙂 Or just comment!

Feb 132008

1 Mixed Reality Killer App

OK a ‘give us your comment’ competition. Below an oldie but goody clip from CeBit 2006 but what do you think is the main killer application for this particular synchronous interface? – (no sneaking ideas by reading the hundreds of comments on it’s YouTube page!).

2 iPhone Home

iPhone browsing

Above ‘me browsing the lamp site on me lil’iPhone (I have big fingers BTW).

I am beginning to love (read, depend) on my little iPhone (when I don’t unintentionally brick it adding alpha level apps) and one of it’s coolest features of course is web browsing (including YouTube video watching etc:) over WiFi. So although this is old’ish news from December it’s worth posting about. The iPhone browsing market share is huge compared with all the other mobile devices out there. Net Applications last quarter of 07 report showed that it had nearly 0.1% of the total share of browser platforms used to view the web. That is a significant number firstly as it is the most used browser platform after computer screens (coming in at 10th place) and when you think it had been out in the US for around 5 months vs 10 years of the millions of Windows CE and Palm devices – who could only muster about 2/3 of iPhones share. Very significant.

If like me you have been browsing the web on a mobile phone or my last favourite a Palm TX you do have to ask yourself why the sudden dominance? Seamless integration with Firefox or Safari when you doc your phone to a mac (all the bookmarks just fly across)? The wonderful two finger zoom feature, making the experience much more tactile and fun? The nice chunky keyboard that pops up when you are entering urls, especially in landscape mode with its large screen? The fact that the most popular sites like YouTube actually work!? Perhaps because you can actually fill in forms and ‘do’ your social networks? We would be interested in other reasons we all think the iPhone is such a great mobile browsing device?

Here is a quick snapshot of the top 11 of the list, again pointing out iPhone is the next top browser after larger screen computer based systems:

1. View Trend Windows XP – 78.37%
2. View Trend Windows Vista – 9.19%
3. View Trend MacIntel – 3.59%
4. View Trend Mac OS – 3.22%
5. View Trend Windows 2000 – 2.97%
6. View Trend Windows 98 – 0.76%
7. View Trend Windows NT – 0.63%
8. View Trend Linux – 0.57%
9. View Trend Windows ME – 0.43%
10. View Trend iPhone – 0.09%
11. View Trend Windows CE – 0.06%

3 Mirror Mirror

There are a whole bunch of ‘customisable’ Social Virtual World engines/services springing up that are trying to knock good ole Second Life of it’s pretty prim perch. Most fall into the ‘create anything and do what you want camp’ such as Metaplace, Vastpark, OpenLife, HiPiHi or Multiverse etc: Quite a few fall into the ‘fixed and/or branded’ space such as There.com, Habbo, Nictropolis or Webkinz. Incidentally Raph Koster’s Metaplace went public a few days ago.

So it is going to be interesting how the beta Mirror World will fare given it is very focused on being a precise duplicate of key icons, cities, tourist and business hubs from our physical real world. I can see the attraction of this environment running on top of say Google maps and Google are pushing into this area too, but I wonder if this may be yet another proprietary virtual dead end. To make it really attractive to tourist and business, like any social network, it’s going to need the social part – lots ofpeople and as we know the likes of Habbo and SL (which has itself lots of real world locations within it) have a heck of a start over these, well, start-ups. Of course I will be beta testing this and many others! Some press release blurb…

Mirror World

“From key tourism destinations, places of interest , historical sites to realistic full scale 3-Dimensional replicas of entire cities. This mirror world of our existing planet – âÄúMirror WorldâÄù allows end users to journey through âÄúvirtual wordsâÄù in the comfort of their homes âÄ“ creating a brand new exciting marketing tool for tourism industry players like tourism destination operators, Hoteliers, Shopping Malls, Retail Outlets and more to showcase and sell their destinations and facilities to key markets around the world.”

Mar 092006

Great to see that creative energy is still being focused on where the audiences are. A typical example of this is Clickwheel who are aggregating audio comic books – and utilising the fact that millions of people are walking around with quality audio and still image players (namely photo capable iPods). They help users create comics and photo stories that have accompanying music or sound effects. Already in existence since mid 2005, the format is strangely compelling, especially with the right music – much of which is apparently being made on ‘loopy’ Garageband – are Apple behind this? Perhaps. Anyway a new form of media, a simple mix of MP3 and Jpeg/PNG – not ground breaking stuff technically, but in the right creative hands!
Clickwheel comics on iPod

There are many other creative, hybrid initiatives similar to this on PSP’s, PDA’s, mobiles and other small media players – and it is always encouraging to see ones like this grow and gain audiences. Some comics have around 50 000 downloads. I am not sure if Flickr already has a pic exporter yet that names its files serially so the iPod can import them into a ‘clickwheel-type’ show with audio, but it should.

I think the way we share our stories will always be dictated by the common tools of communication we have at our disposal of course. We have come a long way from a world of chalk and caves walls and naturally there will always be a dominance of certain tools over others. In a world saturated with mobile phones, iPods and easy online photo and journal self-publishing one can see a range of hybrid cross media, service models emerging – simply due to strength in numbers. What will be the next story tool/s of choice?

Having had a video iPod for some weeks now I have broke through the ‘wow look a whole film in my hand’. I have almost stopped telling people that I watched the whole of the film ‘Crash’ for the first time on that same device two weeks before the Oscars. Now I am now looking at new innovative ways of using the device – to communicate and be communicated too. I still think that enhanced podcasts have a way to go for example – graphics synch’d to music. Simple stuff, but can be so powerful in the right hands. Now only if someone would get Linux working on Gen 5 iPods that would open up a world of possibilities 😉

Posted by Gary Hayes ©2006