Posts Tagged ‘ lword ’

My Virtual World Brand Talks and Comparative Data

Apr 27th, 2007 | By Gary Hayes | Category: Brands, Cross Media, Events, Games, Innovation, Media Personalizing, Mixed Reality, Portals, Production, Revolution, Second Life, Social Software, Story Telling, Transformation, Virtual Worlds, Web 2.0, Web 3.0

The Second Life builds I did for Telstra BigPond and ABC TV (interview with me at SLOZ and also here at CeBit about this) have been very successful (via The Project Factory) and I have been ’sucked’ into doing several keynote, panels and seminars about this exciting development. The growing maturity (2nd generation) of brands, [...]

Popularity: 28% [?]


Metaverse Brands

Feb 4th, 2007 | By Gary Hayes | Category: Media Personalizing

or thirteen non-exhaustive tips for organisations considering becoming stars in the new web 3.0 revolution…
I have mentioned before that I am currently working on a couple of major and one or two minor media companies first forays into the metaverse, or its most accessible incarnation Second Life. I can’t talk about them directly of course [...]

Popularity: 1% [?]


The Brand Owners Guide to Joining the Metaverse

Feb 4th, 2007 | By Gary Hayes | Category: Advertising, Brands, Featured Articles, Games, Innovation, Media Personalizing, Personalization, Portals, Revolution, Second Life, Social Software, TV, Transformation, Virtual Worlds, Web 2.0, Web 3.0

or thirteen non-exhaustive tips for organisations considering becoming stars in the new web 3.0 revolution…
I have mentioned before that I am currently working on a couple of major and one or two minor media companies first forays into the metaverse, or its most accessible incarnation Second Life. I can’t talk about them directly of course [...]

Popularity: 22% [?]


“Fanisodes” People Powered Entertainment

Apr 29th, 2006 | By Gary Hayes | Category: Advertising, Creativity, Distribution, Innovation, Media Personalizing, Personalization, Revolution, Social Software, TV, Transformation

Ever since I line produced the ‘personalized’ interactive pilot of the L Word with the AFI and Showtime I have been keeping an eye on initiatives that Showtime have been trying out - many via the web given iTV, 3G and IPTV are still just coming out of the woods in US. It was fabulous [...]

Popularity: 8% [?]


It’s not about them, it’s about me!

Oct 6th, 2005 | By Gary Hayes | Category: Creativity, Cross Media, Divergence, Innovation, Interactive TV, Interactivity, Media Personalizing, On-demand, Personalization, Production, Profiling, Story Telling, TV

�Interactivity must require viewers to give something of themselves and for the system to resonate with that. If all you put in is a vacuous selection, all you will get out is a vacuous outcome.�

Popularity: 2% [?]