Posts Tagged ‘ mainstream ’

Law and Regulation of Virtual Worlds Seminar, ‘me talk…’

Jun 23rd, 2008 | By Gary Hayes | Category: Last Post, Law, Speaking, Virtual Worlds, Web 3.0

For those folk who fancy a trip down to Monash University Law Chambers on Wednesday 25 June and who want to see where ‘Underbelly’ meets Social Virtual Worlds and Online Games well we have just the seminar for you. My opening talk’s title “The Sex, the Violence and the Dirty Money: The Truth about Social [...]

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Brand and Media Survival Guide to Virtual Worlds - talk transcript

May 6th, 2007 | By Gary Hayes | Category: Alternate Reality, Brands, Distribution, Games, Media Personalizing, Mixed Reality, On-demand, Profiling, Revolution, Second Life, Social Software, Targeting, Transformation, Virtual Reality, Web 2.0, Web 3.0

NOTE: Based on my sticky post ‘The Brand Owners Guide to Joining the Metaverse“.
As promised a rough transcript of my keynote talk to CeBit last week based on my experience of actually building some Second Life sims, talking to those who use them and creating branded environments that have more usage than any others inworld, [...]

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Virtually There - 04 Milia 2007 Vignettes

Apr 21st, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Creativity, Cross Media, Distribution, Events, Games, Innovation, Interactivity, Media Personalizing, Mixed Reality, On-demand, Personalization, Portals, Production, Revolution, Second Life, Story Telling, Targeting, Virtual Reality, Virtual Worlds, Web 3.0

YAY! Jackie my LAMP cohort and Paul Bennun (a new LAMP mentor on the next lab in Tas) won their development awards categories! more later…Writing this on various jetlagged Europe to Australia plane hops so excuse any fragmentation of style – will be tidying and adding links and speakers quotations (to bring it to life) [...]

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Desperate Search for New Ad Models

Jul 16th, 2006 | By Gary Hayes | Category: Advertising, Cross Media, Media Personalizing, Search, TV

Update article: Networks in crises - from the Australian about the tsunami about to hit Oz shores, a region entrenched in the old advertising model…
original post…
Two articles about the fraught changes in advertising caught my attention this week that reinforced many things that I had been talking about during a major curriculum review at the [...]

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Among the Audience

Apr 22nd, 2006 | By Gary Hayes | Category: Advertising, Media Personalizing, Revolution, Social Issues & Privacy, Social Software, Transformation

A fabulous upsum range of articles from the Economist on our beloved media industry (mostly in the user, participatory domain) and the evolution, revolution and chaos it is going through. “Among the Audience” - Get it here.
This survey will examine the main kinds of new media and their likely long-term effects both on media companies [...]

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Milia 4 - and the winner is Progressive Media

Apr 8th, 2006 | By Gary Hayes | Category: Creativity, Events, Innovation, Interactive TV, Revolution, TV

Firstly there should have been a big award to Brian Seth Hurst for being a major part of making the International Interactive Emmy Awards happen - there have been far too many parochial, slightly sycophantic national interactive awards over the past 8 years or so. These awards, regardless of the quality of the projects, the [...]

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Milia 2 - Alternate Reality TV

Apr 5th, 2006 | By Gary Hayes | Category: Cross Media, Events, Interactive TV, Media Personalizing, Mobile, On-demand, Production, Story Telling, TV, Transformation

The conference presentations have from my perspective, been the usual mix of ‘heard-it-all-before’, occassional cool bit of a service demo, global convergence and very entertaining philosophical gazes into the future - emerging media.
The Internet and the future of TV plus The New Reality
The last presentation I was at at the end of Tuesday, was the [...]

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We all want TV about us

Feb 16th, 2006 | By Gary Hayes | Category: Cross Media, Distribution, Interactive TV, Media Personalizing, On-demand, Production, Revolution, Social Software, Story Telling, TV

Seems there is no stopping the User Generated Content revolution as TV 1.0 becomes TV 2.0 (ala web 1.0 business publishing, web 2.0 self-publishing). TV 2.0 (you heard it here first - well actually not here first Wired Sep 05) is a world of programming created by people for the people, vanity publishing, sharing within [...]

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Gates of Personalization

Jan 7th, 2006 | By Gary Hayes | Category: Cross Media, Distribution, Innovation, Media Personalizing, Personalization, Portals, TV, Transformation

Nice to see that Bill Gates is still on the personalized TV bandwagon. After several years of keynotes talking about IPTV, the connected XBox and of course Microsoft’s own MediaCenter strategy it seems that Personalization, targeting and interactive television are now the new kids on ‘bills’ block at least. His keynote at CES a few [...]

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2006 Predictions

Jan 1st, 2006 | By Gary Hayes | Category: Creativity, Cross Media, Distribution, Games, Innovation, Interactivity, Media Personalizing, Metadata, On-demand, Personalization, Portals, Revolution, Search, Social Software, Story Telling, TV, Targeting, Transformation

HAPPY NEW YEAR EVERYONE!
So I made it through the end of year celebs, family and big ‘life’ changes that inevitably seem to happen to me around this time – and here I heads down and almost back into the blogosphere. What to start the year with? Well I missed the end of year upsum (due [...]

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Courage to go cross-media

Dec 14th, 2005 | By Gary Hayes | Category: Cross Media, Innovation, Interactivity, On-demand, Production, Story Telling, Transformation

Realtime (and OnScreen) a journal looking at performance, dance, music, digital and the visual arts have published an interview my cohort from LAMP Peter Giles and I did a few weeks ago. Always interested in which bits Karen Pearlman decided to pull out of the ‘chat’. Anyway you can go to the article here or [...]

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TiVo embrace vlogs

Dec 11th, 2005 | By Gary Hayes | Category: Creativity, Distribution, Media Personalizing, On-demand, Personalization, Production, Revolution, Social Software, TV, Transformation

I often refer in my presentations to Akimbo back in May starting to deliver vlogs (videoblogs) via its IPTV service in the US. It is pretty revolutionary that alongside and at the same level on the EPG as CNN, The History Channel, BBC , Cartoon Network and Turner Movies we get personalized stories from individuals. [...]

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Pieces of our stories

Nov 2nd, 2005 | By Gary Hayes | Category: Creativity, Cross Media, Media Personalizing, Metadata, Personalization, Production, Search, Social Software, Story Telling, Transformation

Having just co-written a DTI paper about the future for time shifted TV and VOD in the UK and done several posts on the subject about tools to personalize video content it was a great treat to find two projects that have reached alpha at least falling squarely in the personalize media zone. The first [...]

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