Posts Tagged ‘ mash ’

The Avatars Take Over the Asylum - Layered ‘Social’ Virtual Worlds

Jul 20th, 2008 | By Gary Hayes | Category: Innovation, Last Post, Media Personalizing, Transformation, Virtual Worlds, Web 3.0

Fed up with your avatar having to live inside a wall-garden world? Want to bring it out into the wider web to play? Well it seems a revolution is at hand, early days and a few notable services listed below, but keep your eyes peeled as virtual characters start to infiltrate our flat 2D web [...]

Popularity: 6% [?]



Web 2.0 and the Myth of Non-Participation

Nov 26th, 2007 | By Gary Hayes | Category: Conference, Cross Media, Featured Articles, Interactivity, Media Personalizing, Mixed Reality, On-demand, Personalization, Profiling, Revolution, Social Issues & Privacy, Social Networks, Story Telling, Transformation, Virtual Worlds, Web 2.0

At the Cross-Media Storytelling conference a few days ago I witnessed a strange event with one of the categories of speakers. There were three groups of speakers, forward thinking practitioners, catch-up heritage media representatives and theoretical, reflective academics. The last group had one or two useful observations wrapped up in PhD-like presentations but the two [...]

Popularity: 11% [?]



Witnessing the Birth of An Entertainment Form

Dec 6th, 2006 | By Gary Hayes | Category: Alternate Reality, Brands, Creativity, Cross Media, Distribution, Divergence, Events, Featured Articles, Games, Innovation, Interactive TV, On-demand, Production, Second Life, Social Software, TV, Transformation, Virtual Reality, Virtual Worlds, Web 2.0, Web 3.0

The Relentless March of Channels and Formats into Second Life

Rather than just referring to the many standard press articles about the growing number of companies or formats that are setting up in Second Life (the media’s favourite MUVE at the moment) I have been ‘living it’ so to speak. My inworld blog JustVirtual provides an [...]

Popularity: 40% [?]



Smashing Down Second Life’s 4th Wall

Jun 24th, 2006 | By Gary Hayes | Category: Advertising, Alternate Reality, Distribution, Games, Media Personalizing, Personalization, Second Life, Social Issues & Privacy, Transformation, Virtual Reality

Will the “Avatar Based Marketing’ initiatives be a tsunami that will break down the fourth wall of Second Life for most, and in the process end the growth of premium subscribers many who use the world for other things besides doing enhanced duplicates of their first lives.
The shared virtual online world Second Life is at [...]

Popularity: 12% [?]



Second Life - The Creative Tool for the Masses

Jun 13th, 2006 | By Gary Hayes | Category: Alternate Reality, Creativity, Games, Innovation, Media Personalizing, On-demand, Personalization, Production, Revolution, Second Life, Social Software, Story Telling, Transformation, Virtual Reality

Give people very simple and highly social tools for producing and creatively sharing content and truly inventive things will happen. In a growing ‘easy to publish’ movement the current user generated, digital personalized content explosion will continue indefinitely - the creative big bang. A digital stills or video camera and a computer in the right [...]

Popularity: 27% [?]



Cross-media Puzzles are King

Apr 20th, 2006 | By Gary Hayes | Category: Advertising, Cross Media, Distribution, Events, Media Personalizing, Portals, Production, Story Telling, Targeting

Humans love to work through problems. When we were producing early broadband and interactive TV services at the BBC from 2000-4 it came as a big surprise that outings such as Test the Nation (IQ), maze games and video/audio ‘observation’ quests (Mammals, Pyramid, XCreatures, Death in Rome and later Spooks) drew such loyal and ’stick-at-it’ [...]

Popularity: 6% [?]



The Rise and Rise of Blogs

Apr 19th, 2006 | By Gary Hayes | Category: Distribution, Media Personalizing, Revolution, Social Issues & Privacy, Social Software, Story Telling, Transformation

A fabulous, clear page from David Sifry on the growth of the blogosphere as at April 2006. His exec summary:
In summary:

The blogosphere is doubling in size every 6 months
It is now over 60 times bigger than it was 3 years ago
On average, a new weblog is created every second of every day
19.4 million bloggers (55%) [...]

Popularity: 3% [?]



Milia 6 - The Media Tidal Wave

Apr 10th, 2006 | By Gary Hayes | Category: Distribution, Events, Media Personalizing, Profiling, Social Software, Story Telling, Targeting

Following on from a couple of posts ago on the theme of how we are going to find stuff in the sea of content, one of the other overriding themes of Milia (and the Mip market) was that of the deluge of viewer created content coming over the horizon. Every panel talked about or referred [...]

Popularity: 3% [?]



Milia 5 – Genius of the Market, Entertainment Everywhere

Apr 8th, 2006 | By Gary Hayes | Category: Advertising, Cross Media, Divergence, Media Personalizing, Mobile, On-demand, Production, TV

Of the nineteen, yes 19, presentations I attended at this years Milia my favourite must have been the Mobility and Content: Entertainment Everywhere! Held in the Esterel on Thursday morning – this panel seemed to cover all the main emerging media issues with ease, not tied down to a specific theme they handled the revolution [...]

Popularity: 10% [?]



Sleeping Archive - Next Big Media Cycle

Mar 19th, 2006 | By Gary Hayes | Category: Cross Media, Distribution, Divergence, Innovation, Media Personalizing, On-demand, Personalization, Production, Revolution, Social Issues & Privacy, Story Telling

There must be something in the air. I have been in identical conversations in the past week with folk I have been lecturing, professional content makers and colleagues. The problem of what to do about the tidal wave of content coming over the horizon and how to get noticed. I put to them that a [...]

Popularity: 4% [?]



Skill, transmedia and physical mash-up

Mar 11th, 2006 | By Gary Hayes | Category: Creativity, Cross Media, Games, Innovation

One of those short, viral referral posts - a friend just sent me a link to a short video which at first looked a little odd, in a “why-did-he-send-me-this” kind of way, but then it hit me…the dedication, down right hard work and skill/talent that went into this piece was soon superceeded by the fact [...]

Popularity: 2% [?]



Your charging me for ads!

Feb 26th, 2006 | By Gary Hayes | Category: Advertising, Distribution, On-demand, Personalization, Profiling, TV, Targeting

Google are starting to charge for adverts. At first glance it may seem a strange way to generate revenues from video downloads but this is more in the spirit of my last two posts merged together - addiction to content combined with ads we want to see. You see Google Video Beta are starting to [...]

Popularity: 3% [?]



Bridges between Intention and Gesture

Nov 6th, 2005 | By Gary Hayes | Category: Creativity, Cross Media, Distribution, Innovation, Media Personalizing, Metadata, Personalization, Portals, Profiling, Revolution, Search, Targeting

Searching for anything over broadband web and advanced TV systems is going to have to evolve. We are still in the dark ages when it comes to getting relevant content, being forced to type in ‘keywords’ seems to me at least, such a crude, clunky way to get to stuff. I sit at computer and [...]

Popularity: 2% [?]