Jan 172011

Social media is a humbling experience much of the time. For one it is a super fast barometer of many aspects of our digital persona made up partly of a) our online influence, b) what people ‘feel’ about you (sentiment) and c) who we are connected too but more recently with the introduction of Twitter Lists we now have an element of ‘labelling’ aka ‘tagging’. Like most I am not keen on being pigeon holed, filed and rubber stamped as ‘this kind’ of person or someone who only ‘thinks/creates/is involved’ in those things, but I was fascinated this morning in doing what Laurel Papworth did some months ago, looking at how others saw me based only on my Twitter activity.

I have currently been added to 700 lists (which I think is up in the top 10% or so?) –

the key of course is that these lists are created un-prompted by those they follow, they have selected ‘you’ quietly in the background to be a part of a personal filter, carefully structured by users who want a way to distill the vastness of a 140 character universe of noise, that is twitter – making lists for themselves of a few key personal influencers through to hundreds of sharing tweeters across several lists on quite broad topics, the lists themselves followed by thousands.

There were over 6.5 million twitter lists at the start of 2010 so I suspect at least double that for 2011 according to TNW and there are hundreds of tList directories on the web now such as ListAtlas that focuses on the most popular lists such as 22 000 following the @bieberarmy :: justinfollowplease list of 91 fans who “want to be followed” by JB himself or  38 verified world leaders compiled into this list @verified :: World Leaders followed by 15 000 or so. But back to my own little world…I am not sure if the lists below represent ‘who I am’, especially as 75% of my twitter activity is sharing links, but they certainly represent areas I work in and am interested by.

… without further ado – I quickly used TextWrangler to pull out key words and broke the 700 lists (I am on) into smaller ‘categorised’ batches. This serves as a one stop shop for me to dip in and out and decide which lists I will follow and for you to possibly find ones you may find of interest.

What do your lists say about you?


  1. http://twitter.com/tlists/transmedia-995 The most listed Tweeters on 37 lists about Transmedia
  2. http://twitter.com/#!/aliciakan/transmediatweeps Teaching me a little bit more about transmedia, everyday
  3. http://twitter.com/#!/annabelroux/transmedia
  4. http://twitter.com/#!/matthanson/screen-bleed Media theories & futures in a multiplatform world.
  5. http://twitter.com/#!/brand_candy/transmedia-storytelling People interested in transmedia storytelling
  6. http://twitter.com/#!/bulldogmi/isthistransmedia A list of crossmedia, transmedia and storytelling tweets
  7. http://twitter.com/#!/Ch_Larue/transmedia
  8. http://twitter.com/#!/daniele_ferrari/crossmedia-transmedia
  9. http://twitter.com/#!/DilemmaLA/transmedia
  10. http://twitter.com/#!/eceilhan/transmedia
  11. http://twitter.com/#!/FilmThreat/transmedia-artists A self-updating filtered list of people I follow (generated by http://twitter.com/#!/formulists)
  12. http://twitter.com/#!/FLB_AlainThys/media-innovation tweets about media innovation, crossmedia, transmedia and other interesting media developments
  13. http://twitter.com/#!/frank_tentler/transmedia-avangard List of Transmedia and Transmedia Storytelling Avangard on Twitter
  14. http://twitter.com/#!/geoffreylong/transmedia Scholars and practitioners in transmedia.
  15. http://twitter.com/#!/helloflow/worldoftransmedia all people you want to follow on transmedia storytelling!
  16. http://twitter.com/#!/ivanovitch/transmedia People working in, interested in, thinking about Transmedia.
  17. http://twitter.com/#!/jlsimons/transmedia TM
  18. http://twitter.com/#!/KH_enthu_Ziasm/transmedia well, are you transmedia ready ?
  19. http://twitter.com/#!/melaniemcbride/gaming-transmedia-10 Makers, observers, researchers and players of games/transmedia.
  20. http://twitter.com/#!/nouners/transmedia
  21. http://twitter.com/#!/nwangpr/transmedia This list follows those who are exploring new storytelling opportunities for brands and agencies.
  22. http://twitter.com/#!/nyuji/transmedia
  23. http://twitter.com/#!/onceuponaword/transmedia A list of people who regularly tweet smart things on transmedia
  24. http://twitter.com/#!/pascalmory/transmedia
  25. http://twitter.com/#!/paulalexgray/transmedia
  26. http://twitter.com/#!/Pixel8studio/transmedia Stories to be told.
  27. http://twitter.com/#!/pseudonymDK/transmedia Important people to follow to learn more about transmedia
  28. http://twitter.com/#!/Sarn/transmedia-2
  29. http://twitter.com/#!/tactica/transmedia
  30. http://twitter.com/#!/TedHope/transmedia
  31. http://twitter.com/#!/WebVideoMedia/transmedia-storytelling
  32. http://twitter.com/#!/nativeshell/trans-incidental Transmedia news and peeps


  1. http://twitter.com/#!/thatgreg/new-media-2 People actively changing the way media is created and ultimately consumed.
  2. http://twitter.com/#!/chicklitgurrl/new-media-9
  3. http://twitter.com/#!/ftiwa/new-media
  4. http://twitter.com/#!/iamlowetion/new-media
  5. http://twitter.com/#!/Morgan_Flood/new-media
  6. http://twitter.com/#!/pascalroeyen/new-media
  7. http://twitter.com/#!/RichGarner/new-media


  1. http://twitter.com/#!/AaronMarshall/augmented-reality Cool folks tweeting interesting things about Augmented Reality.
  2. http://twitter.com/#!/ayaLAN/augmented-reality
  3. http://twitter.com/#!/Balubab/augmented-reality Augmented Reality universe
  4. http://twitter.com/#!/bobbyverlaan/augmented-reality
  5. http://twitter.com/#!/BrianSe7en/augmented-reality
  6. http://twitter.com/#!/chrisgrayson/augmented-reality-peeps People & Companies involved in Augmented Reality, as well as AR Blogs
  7. http://twitter.com/#!/claudiochea/augmented-reality-ar
  8. http://twitter.com/#!/fbeeper/augmented-reality
  9. http://twitter.com/#!/Franck_Briand/augmented-reality
  10. http://twitter.com/#!/jamesalliban/augmented-reality
  11. http://twitter.com/#!/renatefischer/ar
  12. http://twitter.com/#!/konterkariert/augmented-reality
  13. http://twitter.com/#!/mikeyjhay/augmented-reality
  14. http://twitter.com/#!/RWW/augmented-reality
  15. http://twitter.com/#!/eduardovalencia/augmentedreality
  16. http://twitter.com/#!/tomyun/ar
  17. http://twitter.com/#!/GaryPHayes/alternate-augmented
  18. http://twitter.com/#!/siyann/immersive virtual worlds, augmented reality, immersive experiences
  19. http://twitter.com/#!/dromescu/ar Augmented Reality
  20. http://twitter.com/#!/jlapoutre/mobile-ar Mobile Augmented Reality


  1. http://twitter.com/#!/_Antonella_/ar-thoughtleaders
  2. http://twitter.com/#!/9dimension/brightside bright ppl
  3. http://twitter.com/#!/owlark/interesting-people-a1 Great people: listed or interested
  4. http://twitter.com/#!/InShot/thought-leadership James Grant Hay’s Thinking Out Aloud
  5. http://twitter.com/#!/7seashell/interesting-people
  6. http://twitter.com/#!/torridluna/minds
  7. http://twitter.com/#!/BlessTheTeacher/interesting-people
  8. http://twitter.com/#!/CelticWitch99/no-idea-but-interesting
  9. http://twitter.com/#!/holla_tweet/interesting-ppl
  10. http://twitter.com/#!/LMurphy140/from-far-far-away non local interesting
  11. http://twitter.com/#!/ManuCedat/interesting-people
  12. http://twitter.com/#!/Marcey_H/interesting-people
  13. http://twitter.com/#!/MikeFreyParadux/bloggers Bloggers! Check these wonderful blogs by interesting tweeps.
  14. http://twitter.com/#!/OwenKelly/people a miscellaneous assortment of interesting people
  15. http://twitter.com/#!/paolonieddu/insight-and-cool-shit Links to interesting stuff
  16. http://twitter.com/#!/robbnotes/interesting
  17. http://twitter.com/#!/sonjagottschalk/interesting
  18. http://twitter.com/#!/WayneNH/interesting-watch

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Jun 292009

au·then·tic (ô-thĕn’tĭk) adj.

  • worthy of acceptance or belief as conforming to or based on fact – paints an authentic picture of our society
  • conforming to an original so as to reproduce essential features
  • made or done the same way as an original
  • not false or imitation : real, actual
  • true to one’s own personality, spirit, or character

abridged definition from merriam webster

What does it mean to be real online? One of the biggest issues facing individuals and organisations in the new order that is social media (and web 2/3.0)  is the problem of being human, appearing real, having personality and authenticity. Add to this the fact that we all ‘lie’ in real life and the issue of this manifesting online. The question of authenticity is at the core of social media and one that causes much disagreement between old school media/marketing types and those who are attempting to engage more ‘deeply’ online with communities and customers. Whether it is about the integrity of your blogging, the energy of your tweeting or how your overall package of Flickr, YouTube, Facebook etc: this post addresses some of the philosophy and asks practical questions which will hopefully get you thinking about the true value of authenticity.

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Oct 262008

I gave an early 9-10.15am keynote presentation to the trendy young filmmaker folk at SPAA fringe on Saturday. It was received well by all who I spoke to and on the grapevine. It was sympathetic to the many case studies shown by Peter Broderick in his two sessions highlighting a range of filmmakers selling DVDs off the web and direct to fans. My talk though looked more specifically at social connection and examples of new form media that went beyond ‘flogging’ the linear video story or doco, or just reaping the benefits of cutting out the middleman. I was keen on trying to get under the skin of what new forms are being developed by the audience themselves – this will be developed in a further post. But…

It was clear that the fringe crowd have moved beyond web 1.0 (brochure sites promoting theatrical or TV), many are half way into web 2.0 (starting to share and discuss) so, introducing the concepts of trust’onomics (tm), web 3.0, (the live and immersive web) and instant communication with communities of interest, did not fall on deaf ears – as it would have done last year.

Laurel Papworth (who was winging her way to Singapore at the time) and I also worked up a simple (albeit complex looking) social media marketing campaign diagram to focus on a few simple phases and steps.

  • INVOLVE – live the social web, understand it, lurk, listen, this cannot be faked
  • CREATE – make relevant content for communities of interest
  • DISCUSS – no conversation around it, then the content may as well not exist
  • PROMOTE – actively, respectfully, promote the content into the networks
  • MEASURE – monitor, iteratively develop and respond or be damned!

Related to this I was surprised by the number of film people who I spoke to at SPAA, who now ‘get it’. They have come to realise the need to engage and surround themselves with experts in this field, helping them develop strategies, hand-hold them through the technology. I was not shy in saying that they need to choose their advisors carefully – not be swayed by marketing hype from new kids on the block or traditional web companies – who are suddenly experts! Effective social network marketing comes from deep understanding and experience of communities and how they operate and what motivates them – not the ability to fiddle with facebook groups, learn a few catch phrases or make cute viral YouTubes. Implenting a campaign the wrong way and you will get your fingers seriously burned, and rather than only being ineffective, have no results it can actually have a negative impact if not handled with empathy and integrity…anyway enjoy the slides above and the ‘simple’ SME Marketing diagram below…


Social Media Campaign

Social Media Campaign

Sep 282008

Have we reached a tipping point – with many more user hours spent with games than films are they now more culturally relevant (as in our cultures are saturated with them)? With most films having ‘game-like’ story arcs and, at the last count, nearly 80 films with stories based on game titles in production I am starting to think so.

Game culture and their inherent stories are now absolutely mass media. In a low risk, and dwindling film business, creating stories around experiences that people have already spent 20-40 hours immersed in the story world, is a no brainer, so what we are seeing is a threshold now of game-like films but more importantly films based on games. Anyway more after the ten minute video – stick with it.

“Playing With Stories” THE CINEMATIC GAME. A Film by GARY HAYES

I am designing curriculum for cinematic games and virtual worlds at AFTRS but also doing another report on the market potential of this cross-media, gilm (game/film) landscape. In the process again I threw together a compilation video of notable examples (I know there are at least ten times this btw!) interspersed with tasty quotations. “The Cinematic Game” was initially designed to be a look at the cross-promotion and story development potential of this most powerful mixed-media marketing machine. But, during the process though I was staggered to see the number of major feature films in production based on new and existing game universes (listed in this post below and scrolling at the end of the video) – suggesting to me a tipping point.

Game story starts to lead film development?

TV and Cinema has already become much more of a background or escapist medium for larger numbers of media consumers. In homes around the world we are spending more time in online pursuits than glued to the content breaks, in-between the advertising slots of traditional TV. We are also immersing ourselves in the social and story ‘exploration’ of the current generation of PC and console games. So how will TV and Film survive in a world where social gaming and associated peer appraisal online is far more compelling? Also given the choice will we continue to passively watch the protagonist or ‘be/live’ the hero? It is interesting to see 8000 employee EA Games now developing major strategies whereby games are made to be easily adapted to comics, books, TV and Film. In the business week article “Morphing Video Games into Movies” they note how EA are trying to emulate small non-game companies have built mini empires on their ‘story IP”

The idea is to repeat the success of companies such as Marvel Entertainment (MVL) and Hasbro (HAS), which used their base of fans to transform from marginal companies into Hollywood players. After licensing Spider-Man to Sony Pictures for a string of hit movies, Marvel has created its own studio, with Iron Man and other films set for release this summer. The Hasbro-backed Transformers movie grossed more than $400 million in 2007 global box-office sales, which in turn boosted company sales of movie-related toys and games.

It is interesting to note that the music industry is also starting to ride the coat tails of the games world. Kotaku reported on a ‘run-in’ between Warner Bros. and Activision about Guitar Hero. Suggesting the music publishers should get more royalties from games that use music, Activision’s boss Bobby Kotick hit back at Warner’s and said the following (which implied as the Kotaku item said ‘Perhaps the record companies should pay us‘)

We’re going to favour those publishers that recognise and appreciate how much we can add value to their artists… in the case of those kinds of products, you should be paying any money at all and whether it should be the reverse.

Back to the main thread of the post, it does make you wonder how many screenplay writers are sitting in front of their XBoxPS3Wii’s looking for inspiration nowadays? Variety suggests that in fact ‘all’ games could be made into movies but I will be really interested in what kind of film comes from The Sims and already know the likely story arc of MassEffect having run through it a couple of times but many others on the list below will be of interest, especially World of Warcraft which has around 4000 story threads/quests – so which story will we be ‘offered’?Films of games have had a shaky past with only a few critical successes such as Tomb Raider, Silent Hill, Resident Evil (there are several on slide 75 of my game/story presentation below, that I did several months ago) but given the serious money and credible directors such as Landau, Lucas, Speilberg, Cameron, Jackson etc: plus a deep desire to properly reflect the integrity of the ‘interactive’ experience, the tide is turning. Being an avid machinima maker I know at first hand what it means to capture the ‘essence’ of game playing, adapt it, reflect it and, if you understand the culture of the game, interpret it – the good thing is A list filmmakers (as you can hear Peter Jackson say at the end of my video) understand it too.

I must again finish with a plug for a couple of unique courses at AFTRS and related to this post an article in one of its blogs RedSet called “What’a film, TV & Radio school doing offering courses in game design and virtual worlds?” makes the relevant point:

“AFTRS new game design and virtual world graduate diplomas will push students to go beyond the generation of clichéd actions and stereotypical characters, students of these new courses will be encouraged to step up and learn how to create meaningful interactive experiences for a variety of platforms informed by the expertise offered in all of the other creative disciplines taught at AFTRS such as directing, screen composition, screenwriting, sound design, production design and more. The field of game design and interactive experiences is equally as collaborative as the world of filmmaking, drawing together diverse specialists who together create the whole – writers, screen composers, programmers, animators, art directors – at AFTRS all of these disciplines are already housed under one roof – with a track record of cross disciplinary interaction and a staggering successful graduates.”

More about my video

A non-exhaustive compilation of story rich games or gamic films including in order of appearance: Contact, Indiana Jones, Heavy Rain, The Game, Burning Crusade, Max Payne, The Matrix, Heavenly Sword, Final Fantasy, Lord of the Rings, Ironman, Call of Duty 4, Simone, Rage, Tron, Bicentennial Man, SpiderMan 3, War of the Worlds, Tomb Raider, I am Alive, WoW Lich King, Indigo Prophesy, Jumanji, Desperate Housewives, Da Vinci Code, The Beach, Assassins Creed, Thomas Crown Affair, CSI, Halo, Resident Evil, James Bond, Sleuth, Afrika, The Godfather, The Cube, Narnia, Time Bandits, The Golden Compass, Half Life, Never Winter Nights, Silent Hill, Hellgate, Beowulf and interviews with George Lucas and Peter Jackson plus quotes from many film directors and games designers

My film contains some of the better hybrids, either films inspired by games, games inspired by films or just very rich cinematic, story or character rich games. I make no excuses that I have used a mixture of cut scenes as well as ‘real’ game play in the video – that is really to show where we are heading as game graphics continues to hurtle towards the real time equivalent of the likes of Beowulf and other ‘trickle’ rendered CG features. After the quotes and textual references from the compilation below, are more elements on this very exiting hybrid cross-story, cross-IP, cross-reality world.

I want gamers to be surprised by their own creativity. I want players to feel not like Luke Skywalker, but George Lucas Will Wright (Sims, Spore)

We’re way beyond the notion of game-as-brand-extending afterthought. Let the virtual world–the vibrant, living world that people inhabit–let that influence the movie. Let it feed back into the process and provide unparalleled riches and depth to what we’re doing
John Landau (Titanic)

Games are already good at creating fear, suspense, excitement, shocked surprise, and laughter. Much rarer are games that create genuine sadness … I have never cried during a videogame
Marc Laidlaw (Half-Life)

I think the real indicator will be when somebody confesses that they cried at level 17
Steven Spielberg

When I found out one of my guildmates had died, someone with whom I had fought monsters, explored exotic lands, shared moments of jubilation and defeat, I wept. In spite of having never met him, the knowledge that we would not continue the story together, brought me great grief.
Laurel Papworth

We had a notion to take the stars of the movies and have them play supportive roles in the video game and tell a story that is a companion story to the movies
Joel Silver (Matrix)

If done well, I don’t believe a videogame itself can detract from a film experience. Ideally, it would be a complement to the film and a way for fans to further involve themselves in a world once they leave the cinema
Peter Jackson, (King Kong, Lord of the Rings)

There are scenes that start in the video game and will complete the movie – ¦and fell like it’s a part and experience of the movie
Joel Silver (Matrix)

Games and MMOs in particular are providing such a sustaining experience that challenges us to make the theatrical experience better
John Landau (Titanic)

The next big emotional breakthrough in gaming is being able to tell a story that is consistent throughout the narrative. If the game is 15 levels, it’s just like 15 chapters in a story
Steven Spielberg

We’re trying to understand the language of the film, but diverge in ways that are right for the game medium.
Neil Young’ EA VP (Lord of the Rings)

Games sometimes can reveal things. To watch someone in movement, unconscious movement, can be very stimulating and revealing, whether they win or not.
John Turturro (actor)

People wonder why games don’t have the same emotional palette as movies. But that’s the wrong way to look at it. It’s like saying, ‘Why isn’t radio like reading a book?’ Games, inherently, have a different emotional palette, which is their strength
Will Wright (Sims, Spore)

Scroll at the end of the compilation:

FILMS BASED ON GAMES IN Development or Production 2008/9 (Wikipedia and IGN source)

Alone in the Dark 2
American McGee’s Alice
Area 51
Battle Royale
Biohazard: Degeneration
BloodRayne III: Warhammer
Broken Sword: Shadow of the Templars
Citizen Siege
City of Heroes
Clock Tower
Cold Fear
Crazy Taxi
Deus Ex
Devil May Cry
Doom 2
Dragon’s Lair
Duke Nukem
Earthworm Jim
Eternal Darkness
Eternity’s Child
Far Cry
Fatal Frame
Fear Effect
Gears of War
God of War
Hunter: The Reckoning
Jagged Alliance
Kane & Lynch
Legend: Hand of God
Lost Planet
Mass Effect
Metal Gear Solid
Mortal Kombat: Devastation
The Neverhood
Nightmare Creatures
Ninja Gold
Paul Blart: Mall Cop
Rainbow Six
Resident Evil IV
Return to Castle Wolfenstein
Sabotage 1943
Silent Hill 2
The Sims
Soul Calibur
Sonic the Hedgehog
Spy Hunter
Street Fighter:
The Legend of Spyro
The Sims
The Suffering
The Unforgettable
Tom Clancy’s Splinter Cell
Tomb Raider III
Warcraft (based on World of Warcraft)
Zombie Massacre

Mixed Reality Futures

As a lead into a post about to be published I have been talking for a couple of years now (The Mixed Reality Perfect Storm ) about the fantastic potential of the live and by implication shared TV experience to be enhanced by extending the world into online games. It is exciting to think where we will be in a few years once the ‘broadcasters & studios’ realise that keeping an audience involved in the ‘IP’/programme in-between airings or sequels is a good thing. Good for the story creators, the latent creative audience and of course advertisers who need eyeballs/hands/ears/minds and hearts.

A further afterthought there are several companies around the world developing Cross-Reality forms, one that I am heavily involved with‚ The Format Factory, are pioneering formats that bridge the space between compelling participatory TV/Film and online game worlds. They have a promotional video that metaphorically demonstrates some of the ’embedded’ world-within-worlds. A trailer video teaser for the mixed reality, inhabited TV formats being pioneered and piloted by The Format Factory.

Other posts on this topic: