nur·ture – noun /ˈnərCHər/ – The process of caring for and encouraging the growth or development of someone or something
For multi platform storytelling and transmedia to flourish, it’s ‘creative leaders and trainers’ need to use a vast range of techniques to inspire those unfamiliar with it’s highly complex, development process. This post is relevant to all media creators – advertising campaigns, innovation in companies, story development, technical and business research who require expert help to become confident explorers and producers in this new and exciting arena. I realise as I type that the post could become rather large if I included some of my in-depth, traditional training or consultancy processes so this looks at a higher level, at the types of training, networking & development in the transmedia/multi platform content space. Cue the obligatory personal context…
Multi Media Training
When I joined the BBC as Multi Media Editor back in 1995 about half of my initial role was training BBC producers. I had already been producing multi-media content and lecturing at higher ed level for 6 years prior and was partly employed because of this skill. This was a BBC long before any Innovation labs, BBC Worldwide extensions, New Media or imagineering departments and I and a couple of other producers with BBC training would run one to three day ’emerging media’ workshops for teams of BBC producers. Back in the day this included the Senior Management Board, David Attenborough types and later Tim Haines (walking with dinosaurs) and a multitude of other ‘get it made’ top TV exec producers. The sessions back then started from an evangelical point of view but quickly moved later in the workshops into “OK I’m sold, What can we do together now” (as is the nature of executive producer types!).