Jan 172011
 

Social media is a humbling experience much of the time. For one it is a super fast barometer of many aspects of our digital persona made up partly of a) our online influence, b) what people ‘feel’ about you (sentiment) and c) who we are connected too but more recently with the introduction of Twitter Lists we now have an element of ‘labelling’ aka ‘tagging’. Like most I am not keen on being pigeon holed, filed and rubber stamped as ‘this kind’ of person or someone who only ‘thinks/creates/is involved’ in those things, but I was fascinated this morning in doing what Laurel Papworth did some months ago, looking at how others saw me based only on my Twitter activity.

I have currently been added to 700 lists (which I think is up in the top 10% or so?) –

the key of course is that these lists are created un-prompted by those they follow, they have selected ‘you’ quietly in the background to be a part of a personal filter, carefully structured by users who want a way to distill the vastness of a 140 character universe of noise, that is twitter – making lists for themselves of a few key personal influencers through to hundreds of sharing tweeters across several lists on quite broad topics, the lists themselves followed by thousands.

There were over 6.5 million twitter lists at the start of 2010 so I suspect at least double that for 2011 according to TNW and there are hundreds of tList directories on the web now such as ListAtlas that focuses on the most popular lists such as 22 000 following the @bieberarmy :: justinfollowplease list of 91 fans who “want to be followed” by JB himself or  38 verified world leaders compiled into this list @verified :: World Leaders followed by 15 000 or so. But back to my own little world…I am not sure if the lists below represent ‘who I am’, especially as 75% of my twitter activity is sharing links, but they certainly represent areas I work in and am interested by.

… without further ado – I quickly used TextWrangler to pull out key words and broke the 700 lists (I am on) into smaller ‘categorised’ batches. This serves as a one stop shop for me to dip in and out and decide which lists I will follow and for you to possibly find ones you may find of interest.

What do your lists say about you?

TRANSMEDIA

  1. http://twitter.com/tlists/transmedia-995 The most listed Tweeters on 37 lists about Transmedia
  2. http://twitter.com/#!/aliciakan/transmediatweeps Teaching me a little bit more about transmedia, everyday
  3. http://twitter.com/#!/annabelroux/transmedia
  4. http://twitter.com/#!/matthanson/screen-bleed Media theories & futures in a multiplatform world.
  5. http://twitter.com/#!/brand_candy/transmedia-storytelling People interested in transmedia storytelling
  6. http://twitter.com/#!/bulldogmi/isthistransmedia A list of crossmedia, transmedia and storytelling tweets
  7. http://twitter.com/#!/Ch_Larue/transmedia
  8. http://twitter.com/#!/daniele_ferrari/crossmedia-transmedia
  9. http://twitter.com/#!/DilemmaLA/transmedia
  10. http://twitter.com/#!/eceilhan/transmedia
  11. http://twitter.com/#!/FilmThreat/transmedia-artists A self-updating filtered list of people I follow (generated by http://twitter.com/#!/formulists)
  12. http://twitter.com/#!/FLB_AlainThys/media-innovation tweets about media innovation, crossmedia, transmedia and other interesting media developments
  13. http://twitter.com/#!/frank_tentler/transmedia-avangard List of Transmedia and Transmedia Storytelling Avangard on Twitter
  14. http://twitter.com/#!/geoffreylong/transmedia Scholars and practitioners in transmedia.
  15. http://twitter.com/#!/helloflow/worldoftransmedia all people you want to follow on transmedia storytelling!
  16. http://twitter.com/#!/ivanovitch/transmedia People working in, interested in, thinking about Transmedia.
  17. http://twitter.com/#!/jlsimons/transmedia TM
  18. http://twitter.com/#!/KH_enthu_Ziasm/transmedia well, are you transmedia ready ?
  19. http://twitter.com/#!/melaniemcbride/gaming-transmedia-10 Makers, observers, researchers and players of games/transmedia.
  20. http://twitter.com/#!/nouners/transmedia
  21. http://twitter.com/#!/nwangpr/transmedia This list follows those who are exploring new storytelling opportunities for brands and agencies.
  22. http://twitter.com/#!/nyuji/transmedia
  23. http://twitter.com/#!/onceuponaword/transmedia A list of people who regularly tweet smart things on transmedia
  24. http://twitter.com/#!/pascalmory/transmedia
  25. http://twitter.com/#!/paulalexgray/transmedia
  26. http://twitter.com/#!/Pixel8studio/transmedia Stories to be told.
  27. http://twitter.com/#!/pseudonymDK/transmedia Important people to follow to learn more about transmedia
  28. http://twitter.com/#!/Sarn/transmedia-2
  29. http://twitter.com/#!/tactica/transmedia
  30. http://twitter.com/#!/TedHope/transmedia
  31. http://twitter.com/#!/WebVideoMedia/transmedia-storytelling
  32. http://twitter.com/#!/nativeshell/trans-incidental Transmedia news and peeps

NEWER MEDIA

  1. http://twitter.com/#!/thatgreg/new-media-2 People actively changing the way media is created and ultimately consumed.
  2. http://twitter.com/#!/chicklitgurrl/new-media-9
  3. http://twitter.com/#!/ftiwa/new-media
  4. http://twitter.com/#!/iamlowetion/new-media
  5. http://twitter.com/#!/Morgan_Flood/new-media
  6. http://twitter.com/#!/pascalroeyen/new-media
  7. http://twitter.com/#!/RichGarner/new-media

AUGMENTED REALITY

  1. http://twitter.com/#!/AaronMarshall/augmented-reality Cool folks tweeting interesting things about Augmented Reality.
  2. http://twitter.com/#!/ayaLAN/augmented-reality
  3. http://twitter.com/#!/Balubab/augmented-reality Augmented Reality universe
  4. http://twitter.com/#!/bobbyverlaan/augmented-reality
  5. http://twitter.com/#!/BrianSe7en/augmented-reality
  6. http://twitter.com/#!/chrisgrayson/augmented-reality-peeps People & Companies involved in Augmented Reality, as well as AR Blogs
  7. http://twitter.com/#!/claudiochea/augmented-reality-ar
  8. http://twitter.com/#!/fbeeper/augmented-reality
  9. http://twitter.com/#!/Franck_Briand/augmented-reality
  10. http://twitter.com/#!/jamesalliban/augmented-reality
  11. http://twitter.com/#!/renatefischer/ar
  12. http://twitter.com/#!/konterkariert/augmented-reality
  13. http://twitter.com/#!/mikeyjhay/augmented-reality
  14. http://twitter.com/#!/RWW/augmented-reality
  15. http://twitter.com/#!/eduardovalencia/augmentedreality
  16. http://twitter.com/#!/tomyun/ar
  17. http://twitter.com/#!/GaryPHayes/alternate-augmented
  18. http://twitter.com/#!/siyann/immersive virtual worlds, augmented reality, immersive experiences
  19. http://twitter.com/#!/dromescu/ar Augmented Reality
  20. http://twitter.com/#!/jlapoutre/mobile-ar Mobile Augmented Reality

INTERESTING, THOUGHT LEADER & MINDS

  1. http://twitter.com/#!/_Antonella_/ar-thoughtleaders
  2. http://twitter.com/#!/9dimension/brightside bright ppl
  3. http://twitter.com/#!/owlark/interesting-people-a1 Great people: listed or interested
  4. http://twitter.com/#!/InShot/thought-leadership James Grant Hay’s Thinking Out Aloud
  5. http://twitter.com/#!/7seashell/interesting-people
  6. http://twitter.com/#!/torridluna/minds
  7. http://twitter.com/#!/BlessTheTeacher/interesting-people
  8. http://twitter.com/#!/CelticWitch99/no-idea-but-interesting
  9. http://twitter.com/#!/holla_tweet/interesting-ppl
  10. http://twitter.com/#!/LMurphy140/from-far-far-away non local interesting
  11. http://twitter.com/#!/ManuCedat/interesting-people
  12. http://twitter.com/#!/Marcey_H/interesting-people
  13. http://twitter.com/#!/MikeFreyParadux/bloggers Bloggers! Check these wonderful blogs by interesting tweeps.
  14. http://twitter.com/#!/OwenKelly/people a miscellaneous assortment of interesting people
  15. http://twitter.com/#!/paolonieddu/insight-and-cool-shit Links to interesting stuff
  16. http://twitter.com/#!/robbnotes/interesting
  17. http://twitter.com/#!/sonjagottschalk/interesting
  18. http://twitter.com/#!/WayneNH/interesting-watch

Continue reading »

Feb 162009
 

I have blogged long and hard about the future of the metaverse and particularly how key sectors can make use of them as a functional tool. Education are already motoring, social activity is still the key driver, artists use it for music, video and performance and buying/selling ‘user to user’ businesses are still strong. One area that has received most contraversy is of course ‘real brands’, a so called exodus and ‘really’ what is the ROI. I published over at my MUVEDesign VW development site, a first stab at where I think we are on the Gartner Hype Curve for social virtual worlds (not game worlds!). Here it is again (linked from my flickr account).

Gartner Hype Cycle SVW

I do believe we are probably at the lowest ebb for brands in second life. This is bourne out by the SL brand stats I founded over at The Project Factory – you can see the dwell traffic for most brands outside the top 10 are exceedingly low. That doesn’t mean its game over. Far from it, as the lessons are learned and now it is time for companies to get it right, by avoiding developers that focus on build it and run (yes they are still here) and deliver experience, social interaction and relevance. I cover this in a lot more detail in posts back in 06-08!

Andy Mallon over at the Social Research Foundation has published a nice Annual Surver PDF report which is an inworld survey of Second Life users who ‘know’ second life – vs the tourist reports we often get from fly-by-night journalists or Gen Y social marketeers who don’t get it! Heres the blurb on the report (seeing I use the nice charts below!) Gotta earn my keep 🙂

The First Opinions Panel is the largest consumer research panel in Second Life with 10,000 members from newbies to the most active and involved “residents” who, Own the most virtual land, Spend and earn the most money there, Spend the most time there, an average of over two hours a DAY!, Run the most groups. Over 1,000 of our members own one or more groups in SL, many with hundreds to thousands of members. These are the leaders in Second Life. They are studied by over 33 demographic and psychographic attributes from both their real and Second life.

Firstly the longevity for users in Second Life. Remember that at the moment there are between 60-75 thousand users inworld at any moment and 31% spend an average of TWO HOURS a day in Second Life – 2/3 spend at least ONE hour a day! The next question is what is the churn rate, how long do people actually hang around using the service?

srf_howlonginsl

srf_slinvolvement

So Second Life is perhaps not ‘for life’. It seems many folk do tire of it at around 18 months with only around 20% going for longer than two years. Again this isn’t a real issue for brands as the culmulative user hours across the board puts Facebook, YouTube and other social spaces to shame.

This culmulative dwell is also on the increase. Get a user loyal to your brand and you may have them for longer than a year. Which seques nicely onto how do those inworld for these long periods actually want to interact with brands…

srf_brandinteraction

The item that stands out for me is ‘product development’. This has been consistently under utilized so far and there is still a big gap in the virtual marketplace for a big brand to really go beyond designing a hotel layout or fantasy coke machine. I know one brand will be stepping up to the mark this year and demonstrate how powerful this aspect can be. One item that is missing for me is brands ‘presenting’ to inworld inhabitants and facilitating ‘Ted talks’ like events rather than that being the domain of academia only. The SRF published a few choice statements from savvy inworld folk that reinforces several of the key points I and others have been bleating about for years.

  • “Don’t advertise to me – give me something that does not waste my time – make me want to learn more about by entertaining me, informing me or educating me. And make it cool.”
  • “Don’t just expect to do normal marketing – you have to hold events and interact with people”
  • “Bringing real world products inworld is the next inevitable evolution.”
  • “SL is a great way to reach those whom may need services that you may not reach otherwise. ”
  • “Real life companies tend to create great places but just leave them behind. They should assign some people to stay online and accommodate those people who visits their places in Second Life.”
  • “You have to engage people in SL, not simply put up marketing messages and expect residents to flock to you.”

The survey goes beyond well trodden areas too by asking about their Real Life Primary Job and how Second Life has been an enabling tool for it. It is no surprise that learning, collaboration and meetings are high on the list but what will become more and more significant will be real world recruitment – gauging a persons abilities and/or personality inworld. Kelly, Accenture and others are already versed in this space.

srf_primaryjob

With the level of doom about brands in second life this question goes to the heart of what activities are on the decline. So looking at this chart the shorter the bar the better and running RL businesses in Second Life is the least in decline. (It is not clear from this chart if surveyed folk actually answered all questions so will leave it a little to your imagination as regards a true split here)

srf_sltrends

As a finale and related to the above, Clever Zebra’s Virtual Worlds for Business 2009 is now out as a free publication looking at VW for business applications. Unsure of the ‘enterprise readiness’ of all ten worlds author Nick Wilson highlights companies that are already sold on VW for meetings at least – which is slightly contradictory to him saying, expect to be logged out of meetings regularly? Anyway in the free report here are a few quotes from the document:

Dell “Employees report that they are more engaged in the 3D environment than on a conference call and that they feel more involved and apt to participate. An added side benefit is that this pilot project affords Dell the opportunity to experiment with moving toward a greener future where more and more employees work from home, not the office.”

IBM “IBM estimates that they saved approximately $250,000 by taking the conscious decision not to hold the Virtual Worlds for Business conference (normally a 2.5 day in person meeting) physically this year, and more for the Annual General meeting (normally a 3 day event for 400 Academy members and affiliates).”

Sun “Sun were able to transform an otherwise exclusive, expensive event into an inclusive inexpensive one open to a much wider audience of junior engineers who would benefit from the real learning experiences provided in a virtual setting. They were even able to get Hal Stern, Snr VP Systems Engineering to come in and do 2 full chat sessions exclusive to the virtual component of the 2008 CEC.”

Dec 142008
 

I haven’t been able to log into Sony’s PS3 home yet but have been fascinated in the trickle of videos onto YouTube showing first usage in the past two days. There are many posts over the last 2 years about PS3Home on this blog and it is great to finally see it come out of alpha (it still feels like a mature beta) as promised ahead of the XMas fest this year. Previous posts followed by some nice ‘early captures’:

But for now here are a selection (will be doing my own indepth look at Football Superstars too soon – which has many parallels).

1 A good clear and enthusiastic 12 minute introduction overview from David at TheCreativeOne showing how graphically this far exceeds most other social virtual worlds as well as a first look at the mall, your apartment and some community sports.

2 – With limited activity this is how a community of 30 people decided to entertain themselves. “The 30 People Playstation Home Train!”

3 – Someone delighted to be able to log in finally and shows off a little of the interface and demonstrates the vSide-like music backtracks

4 – A nice little bit of marketing at the right sort of demographic with RedBull being one of the first to do PS3Home as a sponsored ‘social’ game.

5 – Someone who is delighted with certain integrated dance moves 🙂 The Monkey Dance

6 – Probably a middle aged man testing out the ‘Stripper Stage’ – minus the stripping, audience and dance pole!

7 – Finally a long 17 minute continuous wander around home giving a good insight into what it is about

Mash-Up

 Posted by on October 23, 2008 at 9:44 pm  Add comments
 

Install Shockwave PlugIn First from here. GARY’S MASHUP MACHINE v0.6

In progress Shockwave as part of a bigger – format machine series.

Instructions: To get you thinking about new online services

  • SERVICE: Click web app 1 then web app 2. Invent a service incorporating both
  • GENRE: Click niche. Rejig the hybrid service to fit this interest area
  • OPTION: Click virtual world. Can this service cross-over into the metaverse?
  • CAPTURE: Write your million dollar idea down!

5 pages