I haven’t been able to log into Sony’s PS3 home yet but have been fascinated in the trickle of videos onto YouTube showing first usage in the past two days. There are many posts over the last 2 years about PS3Home on this blog and it is great to finally see it come out of [...]

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GARY’S MASHUP MACHINE v0.6
In progress Shockwave as part of a bigger - format machine series.
Instructions: To get you thinking about new online services

SERVICE: Click web app 1 then web app 2. Invent a service incorporating both
GENRE: Click niche. Rejig the hybrid service to fit this interest area
OPTION: Click virtual world. Can this service cross-over into [...]

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OK you should have spotted quite a few characters living on this post :)  Originally there were ‘video-real’ talking, salesy character centered on the page courtesy of CLIVEvideo but I still talk about them more below.

A few months ago I blogged about the new kid on the intranet block, those  ‘layered’ social virtual worlds. Quite [...]

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Social Media and Web 2.0 is a lot about providing the tools and therefore the means for everyone to create content, that they believe others may want to see. I have personally created a lot of corporate, professional entertainment and music films over the years using high end equipment but now, like many millions around [...]

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The Sydney Morning Herald, and a few blogs who should know better, continue the tiresome trend of metaverse and specifically Second Life bashing. Asher Moses ( decided to run a recent item based loosely on a few lines of an old bit of research from a PhD student looking at the potential of Virtual Reality [...]

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Selected, public worldwide conference presentations, many given as BBC senior producer. Topics include future gazing, personalization standards, creative and emerging production. These represent around 25% of all Gary’s presentations, most others are under NDA, too strategic or specific in topic. Future presentations to be added and others from archive on-going. The selected slideshow embeds are [...]

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I have mentioned several times in this blog about the next big steps in the metaverse and two of my key points spring to mind, 1) Integration with existing online ‘life’ tools and 2) a company with super deep pockets, Google. So without much fanfare or pomp or circumstance ‘Lively - perpetual beta‘ was sneakily [...]

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I don’t often do the press release thing but given this is a great metaverse platform company from my neck of the woods (Melbourne and Brisbane - Australia) and this is beyond the vapourware we have seen from other players hoping to topple Linden and Second Life off their perch, I will make an exception. [...]

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…or so it seems by the constant line of broadcasters (ABC, SBS, CBC, C4 and endless news reports) who deliver so called ‘insights’ into the growing phenomenon of Social Virtual Worlds. The new BBC doco aired a couple of nights ago (YouTube segments embedded below) brought to mind reasons why traditional media companies may want [...]

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Virtual Worlds Necessitate Corporations Develop Personality followed by Gary’s top 15 tips to becoming human in the metaverse (and 2D socio-nets).
I have been doing a lot of work moving brands, properties and companies into Second Life recently and in the process I am often forcibly reminded of the divide that naturally exists, in these new [...]

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NOTE: Based on my sticky post ‘The Brand Owners Guide to Joining the Metaverse“.
As promised a rough transcript of my keynote talk to CeBit last week based on my experience of actually building some Second Life sims, talking to those who use them and creating branded environments that have more usage than any others inworld, [...]

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(Disclaimer: Writing this from a noisy, smokey opening party at the Martinez Hotel on the Croisette in Cannes)…I am currently taking in the wonders of another Milia in Cannes in the South of France on behalf of LAMP @ AFTRS. There is a great line up of speakers, organised again by my old friend Ferhan [...]

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or thirteen non-exhaustive tips for organisations considering becoming stars in the new web 3.0 revolution…
I have mentioned before that I am currently working on a couple of major and one or two minor media companies first forays into the metaverse, or its most accessible incarnation Second Life. I can’t talk about them directly of course [...]

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