Jul 022011

I presented at the end of the inaugural GameTech conference last week before a panel looking beyond console, revenue streams & individual game formats and looking at games breaking out into real space and becoming 24/7 – my talk was entitled

“Pervasive Entertainment – Games, Film, Physical, Print & TV merged with social networks”.

“Pervasive entertainment – entertainment that is all around you, 24 hours a day, persistent – probably location based – possibly merged with real world – driven by devices that are mobile, always on & location aware?” G Hayes

It was great to see industry heads gathered at the beginning of the conference such as this State of Industry panel twitpic I took featuring the Australasian heads of Ubisoft, EAGames, Sony and Microsoft.

Panel photolp, Ubisoft, EAGames, Sony, Microsoft heads at Gam... on Twitpic

As well as a government endorsement introduction from Brendan O’Connor, the Australian Minister for Home Affairs & Digital Culture who talked briefly about games as portable, ubiquitous & networked – yay!  He also talked about the R rating for Australia on the way which is a big relief for games distributors!

But my talk later was a broad brushstrokes whirlwind tour at the exiting period we are entering where the promise of ‘technology based’ pervasive entertainment for the last decade or two is getting very close. Another perfect storm as locative play intersperses with augmented reality, where socially produced media becomes embedded into real time broadcast networks and where game is truly dispersed across multiple platforms.

Here is the basic structure of the prez:

  1. What is Pervasive Entertainment / Gaming
  2. What is Multi Platform / Transmedia in a Gaming Context
  3. Games spilling into the real world Evolution of Experiential AR
  4. Business Models of Pervasive AR Entertainment
  5. Futures and Takeaways

The presentation is embedded below but before I launched into the definitions & case studies I asked the game industry audience –

“Who is the games industry? As all aspects of our lives become ‘gamified’ such as shopping, travel, social life, locations & TV/Film, has the games industry lost the initiative by allowing marketeers, AR & transmedia companies, ad agencies, film & TV producers to create & monetize these new pervasive forms of entertainment?” Gary Hayes – GameTech 2011 Sydney

It was too late in the conference for this to be tackled or even mean anything to those locked into AAA console title production line or part of an incumbent traditional media machine. Earlier in the conference there was a sense that if the game is not commoditized (delivered in a nice box on the shelf of the local games store) then it is outside the industry boundaries and therefore let those companies involved in more distributed, transmedia games fight over the scraps. Full slide show follows

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Jun 042008

Gary Hayes will be speaking and representing LAMP and AFTRS at the The 2008 KANZ Australia Korea New Zealand Broadband Summit on 19-20 June 2008 in Seoul, Korea.

The ten or so Australian speakers at the two day summit will be led by Senator the Hon Stephen Conroy, Minister for Broadband, Communications and the Digital Economy and will be hosted by the Korean Minister, Mr See-Joong Choi, Chairman, Korean Communications Commission (KCC).

The summit will cover topics such as Broadband Technologies, Intelligent Broadcasting, Services and Applications, R&D and Safety and Security. Gary will be talking about the growing importance of participatory content, the collision of traditional media and new collaborative tools from a story perspective and how these hybrids are an analog for the way nations could be working together – ‘the international, digital mash-up’. He will also talk about how nations can develop strategies to share learning from R&D and new industry forms.

The KANZ Broadband Summit is an annual meeting of Australian, New Zealand and Korean organisations to discuss the latest developments in broadband infrastructure, applications and content. This year it is hosted by the Korean Communications Commission, providing a focal point for discussions on mutual international collaboration in commercial and research opportunities in broadband content, services and infrastructure.

The past three Summits have attracted around 100 organisations with the objective of fostering collaboration and exploring new business opportunities. With the passing of each Summit we are seeing stronger, closer business ties established between the participating countries.

There is also an opportunity for companies for all regions to attend and what follows is some information for late applications:

You will be joining an Australian delegation made up of representatives from commercial and research organisations involved in the creation and delivery of new content and services for broadband networks. Participants will take part in the Summit by attending the formal sessions and making contact with their counterpart organisations. The broad details and arrangements for the Summit are set out below.

This is a great opportunity to participate in a top level ministerial forum, to take advantage of that forum to liaise with counterparts from Korea and New Zealand at the cutting edge of broadband services and to establish new collaborative ventures.

I urge you to register your interest in attending with our Coordinator, Ruth Conry at ruth.conry@mnetcorporation.com by Friday 30th May. Ruth can provide all the information you need regarding arrangements in Korea – her mobile number is 0401 719 975.

Companies who have already confirmed their attendance from Australia to provide key speakers at the Summit include:

  • National ICT Australia (NICTA)
  • Australian Broadcasting Corporation (ABC)
  • m.Net Corporation
  • Australian Film TV & Radio School (AFTRS): LAMP
  • Internet Society of Australia (ISOC-AU)
  • Microsoft Australia
  • Australian Federal Police (AFP)

In addition you will have the opportunity to meet with New Zealand and Korean counterparts including senior representatives from:

  • Samsung Electronics
  • Electronics & Telecommunications Research Institute (ETRI), Korea
  • Korea Telecom (KT)
  • TU Media Corp
  • Mobile Convergence Co
  • Asia Pacific Satellite Industries
  • Korea Information Security Agency
  • Telecom NZ
  • Zodal
  • University of Auckland
  • MediaLab
  • HectorWorld
  • Kordia

The Week in Seoul
Australia will be represented at a senior level at the OECD Ministerial Meeting on “The Future of the Internet Economy” in Seoul from 17-18 June. After the OECD meeting, ministers will open the 4th Korea Australia and New Zealand Broadband Summit taking place from 19-20 June.

Also in Seoul that week, the World IT Show provides opportunities to discover both local and international technologies being promoted in the Korean market.

In Conclusion
The Korea Australia New Zealand Broadband Summit represents an opportunity to participate in a top level ministerial forum and to take advantage of that forum to make contact with Korean organisations which, in a number of cases, are at the cutting edge of broadband technology.

With so much happening in Seoul that week, this is an unprecedented opportunity which will not occur again for some time.

AIMIA have also covered this here