I was surprised to hear recently from a few friends (who should know better) that Augmented Reality is already finished?! – killed off by marketing superficiality over the past 6 years?! Of course I beg to differ and actually think we have not even started down a ‘real’ AR road. Augmented Reality is still emerging out of the woods from a technological, editorial and awareness perspective and already rising from a ‘hype-haze’ are the first of some really synergistic applications – ‘historical & futuristic’ factualstories ‘experienced’ in contextual location – Situated Documentary.
Londinium - Street Museum Enhanced AR App
From a present day perspective, the world is becoming saturated by millions of our location stamped ‘social’ stories inside services such as Google Earth, Maps, TagWhat, HistoryPin (more below), Facebook Places, CheckIn+, Foursquare etc: As these stories recede into past events we will start to see some very interesting social and anthropological forms popping up – ARDs (augmented reality documentaries) will be aggregates of the best of those stories and I can see simple parallels – SocialAR extending Reality TV, DramaticAR drawing on Cinema and HistoricalAR evolving alongside Documentary, which is the focus of this post.
What may save TV may also truly grow Social Virtual Worlds. As online audiences continue to ignore TV and vanilla/social virtual worlds suffer from a lack of direction, perhaps the marriage of the two will save both from irrelevancy? A report by Gary Hazlitt in various TV branded virtual world spaces.
There have been several forays by TV properties (gradually losing their audience and associated ad revenues) into social virtual worlds over the past two years. I don’t just mean branded one-off events but actually setting up shop, building a familiar and representive space for the ‘users’ to play in. These forays range from at one end, simple branded spaces pushing episodes on screens through to actually running variants of the TV format to be played out by participant avatars in a detailed build -with many points in-between. But before the meat of the post (a couple of new entrants) here is a quick list to give you an idea of some of the shows and channels that have tried, had some success or failed. As I have been involved in a few of them and visited all, I have listed ones I think have had most impact (engagement) through to those who didn’t quite get it (reversioning).
There is a rule of thumb regarding TV execs and virtual worlds or serious games initiatives – do not let the TV folk take control as they have too much ingrained baggage around non-participatory media and the resultant compromise is often of no use to anyone – get people who understand game play (and be aware that often excludes traditional game developers) and social media involved or face the consequences. The ones above that really worked allowed the participant audience to really ‘live’ in the shoes of the characters either by having activities similar to the protagonists, meeting the ‘fictional characters’, a social space that resonated with the shows aesthetic or a great set with game-like elements. I have talked a lot about Mixed Reality Entertainment in the past and how one of the most innovative uses of virtual space is to extend the TV or Film property into a 24/7, participatory environment. The main reason for doing this is to drive traffic to the TV but also to keep existing followers loyal to the branded property. As an example there is more detail about the reasoning on my post on Big Brother (good and bad) in Second Life (Witnessing the Birth of an Entertainment Form) as well as posts nearby on CSI in Second Life and many of MTVs properties in There.com (TV Property Branded Virtual Worlds – The Beginning). There are moves around the world including BBC and many European broadcasters who are creating worlds alongside and in some cases in front of the TV episodics and this is the important point. Promoting films with games or virtual world spaces has a very limited life span, forging a strong link between virtual world events and TV episodics is to me a virtuous circle – especially considering the 200 plus worlds populated by the youth audience who are typically turning off TV – teens and tweens. Earlier there were many experiments of TV/World hybrids and I was involved, as mentioned before, in the Mirror. Here is John Wyver (then Illuminations) talking about that (remember this is circa 1997!).
The other key element that contributed to the success of The Mirror, much as in real life, was the provision of regular “hosts” for the space. These needed to be frequent visitors who spent a significant amount of their time in the world, and whom users could have some reasonable expectation of encountering when they logged on. These hosts would greet new entrants, introduce people to each other, point out activities and generally help people around. More than this, however, over time they became the core of the community of the world, encouraging people to return and beginning to develop the particular language and culture of The Mirror. Needless to say, they were the saddest to see it turned off after seven weeks – although a number of relationships begun virtually have continued in the real world – including at least one marriage and one recently born child.
Recent company start-ups or collaborations also suggest that there are moves afoot. Icarus studios are squarely aiming at the TV/VirtualWorld hybrid and about 18 months ago Endemol & EA teamed up to create Virtual World TV formats (VirtualMe) based on Deal or No Deal and Big Brother. Also there have been a plethora of immersive film launches (play-in-the-set-type builds) across the metaverse and I Legend, Digital Hollywood, Iron Man, Quantum of Solace and Transformers spring to mind as I write – but as I said this post is more to do with a continuous, what happens on TV resonantes into the virtual world and what happens there is reflected into the TV episodics. (I regularly consult on this specific area so won’t go into any more detail!)…
So, it is interesting to see this trend continuing as new world Twinity starts to do more experiential ‘film’ property marketing and even more ‘demographically focussed’ the current series of Heroes being extended into Habbo
The agreement was brokered by the William Morris Agency and marks the first time ‘Heroes’ has partnered with a virtual world.
While following directions from a mysterious virtual messenger, the new character will take the audience on an adventure as she discovers the history of ‘Heroes’ through a journey that travels back and forth between Habbo.com and the ‘Heroes’ Evolutions site. “We’re excited to work with Habbo to introduce a new character that will extend the enormously popular and EmmyÂ® Award winning ‘Heroes’ interactive story beyond the official Web site on NBC.com,” said Stephen Andrade, senior vice president, Digital Development and General Manager, NBC.com. On Habbo.com, fans of the show will be able to interact with the new virtual hero through a variety of in-game activities. Habbos participating in a weeklong quest will discover their own special powers and will be recruited as new heroes. Those who successfully complete the mission will be awarded various virtual prizes. On the ‘Heroes’ Evolutions site, the new virtual hero will be woven into several of the in-universe, interactive extensions of the on-air show, including a character profile, the Primatech Paper Assignment Tracker and new chapters of the ‘Heroes’ graphic novels.
One of the more obvious links between TV and film of course is simply to broadcast a seed back story as a series, animated makes most sense to keep a strong visual link and then run a MMOG alongside it. This extends, involves the audience more in the narrative and allows them to personalize the experience. We are seeing this about to play out (in Asia at least) with Fusion Fall on the Cartoon network.
This is a great use of virtual worlds and it also shows that you don’t need richly rendered environments to be able to engage with participants in these spaces. Also in terms of the ‘linking’ paradigm, it is close to ‘my’ level 3 wikipedia cross-media definition
Excerpt “Cross-media 3.0“ Bridges. – The truest form of cross-media where the story or service structure is specifically authored to drive the audience using strong Call-To-Actions, across media devices to continue the journey. The content placed on the other platform is critical to staying in touch with the experience and the narrative bridges tease you towards investigating or moving to another media form/platform. Obvious examples include a TV show that ends suddenly and gives you a URL to explore more. It may be an SMS that teases and points you towards a live concert in a city square which then leads you to a TV show, then to a podcast then to subscription emails. The trigger, or bridge, is the critical component of this in motivating the cross-media action.”
Onto Twinity and the images here and above are me playing around in the pre-build set of the recently released and not universally praised film The Spirit. Although it grossed $10 million in the first 4 days it was pulled up for being unemotional and 2D. Well part of the problem generally with many big features now is that audiences have changed and want something more experiential – especially with ‘comic-noir’ films – why not let them ‘live’ in the story environment (my wikipedia item)? Twinity though have teamed up with Will Eisner studios to do this event (not in any way my ideal episodic but potentially a way for the Twinity user base to ‘create episodic, comic-noir’ machinima on-going?
CineStar Spirits you Away to Another World – CineStar’s CUBIX cinema in virtual Berlin is the premiere address for all movie-related events in Twinity. The cinema is currently showing the trailer and other exciting movie material from the upcoming premiere of The Spirit, a movie based on Will Eisner’s cult 1940s comic book series, which will be coming to a cinema screen near you from 5 February.Â Fans of the movie can get their hands on exclusive Spirit merchandising: including posters, standees, and an incredible Spirit mask that lets you see special visual effects inworld. Find more information here. Save the date and come to the opening party!
Date: Monday, 2 February
Time: 17:00 Berlin, 11am NYC, 00:00 Singapore
Where: CineStar CUBIX
Twinity (by Metaversum, the German created virtual world) are a long ways from a mature stable platform, hence being in beta for the past 12 months or so, but are already exhibiting the best ‘world-led’ event-based, user activation. This in my mind is high on the list of reasons for likely success over many of the areas that over-hyped Second Life suffered from in the early days. OK the world is quite big and empty and many ‘social’ tools are not yet available inworld but the kind of activity quoted below (calling for videos, images, stories etc: attached to some well know brands) is great first step community building and more importantly getting a growing community to market for you. Even I had a go at one a few months ago – video embedded below 🙂 BTW Metaversum you really need to improve the video tools (detached camera please!).
Submit Your Artwork and Win! – Take part in The Spirit Screenshot and Machinima Contest and win an exclusive film poster signed by cult film director Frank Miller or The Spirit action figures.
Things Are Looking A Little Different Around Hereos Wear the mask and see Twinity through the eyes of the Spirit! – Use Twinity’s screenshot and recording tools to create incredible Spirit- inspired images! To be eligible to win the contest, screenshots must be created while wearing the Spirit Mask and its visual effects must be demonstrated in your machinima. Screenshots may be submitted in jpg, png or gif formats. Sensational Prizes – You have the chance to win sensational The Spirit prizes! Three prizes will be given out to the lucky winners of the Screenshot and Machinima Contest:
* 1st prize: The Spirit action figure and film poster signed by Frank Miller
* 2nd prize: The Spirit film poster signed by Frank Miller
* 3rd prize: The Spirit action figure To take part in the contest, all you have to do is:
Submit your screenshots together with your Twinity name to email@example.com or
Upload your movie to a video sharing website, for example “YouTube”, then submit the link to your uploaded video together with your Twinity name to firstname.lastname@example.org
Competition deadline: 28 February 2009
We’ll celebrate the winning entries with a Winner’s Gallery party in the CineStar Event Hall! Artwork will be displayed in the CUBIX cinema during The Spirit promotion. Keep an eye on Twinity’s Event Calendar for further details!
Of course I would encourage all TV producers to think about their current audience and whether they want to reach them this way. More importantly you need to think of the appropriateness of creating inworld characters or environments for them to exist in – serious games (from documentaries) and childrens episodics are hot ones at the moment . The real effort is more about having great characters that are persistant in the space but beware of bots or NPC’s (non player characters) pretending to be real, this can have a strong counter productive effect. More later.
Slightly advertorial – For those folk who can get to Melbourne I have been organising what promises to be a really cool workshop. I will be there part interviewer and running the workshop components with the very cool Matt C.
GROWING WORLDS: TURNING YOUR STORIES IN TO GAMES
Presented by AFTRS LAMP, Australia Council’s Story of the Future and Film Victoria
So what makes a great game and what skills do creators of these experiences need in order to develop compelling commercially viable content for the future?
A seminar, interview and workshop for story-tellers interested in adapting their work for games.
When: Saturday 1st March, 2pm – 5pm
Where: Screen Pit, ACMI, Federation Square, Flinders Street, Melbourne
Cost: $45, to Register Call: 03 9602 2300 during business hours to reserve your place. Payments must be received by 29 Feb prior to the event
The recent emergence of games as a storytelling platform is extending the familiar narrative family of books, plays, film and television. The next generation of games will rely on story, narrative and character development to immerse users inside the experience and allow them to live the story. Come and hear award-winning novelist, TV and games writer Matt Costello talk about the key ingredients of planning, writing, designing and structuring a compelling game, referring to the types of stories and characters best adapted from other media. The interview session will also include a look at role-playing game environments inside social virtual worlds, production methodologies, user-generated games and a market overview. Matt will be joined by speakers including Kurt Busch from Krome Studios who will provide an overview of the games development business and contextualise new creative opportunities in this area. Attendees will have the opportunity to workshop stories and games in a rapid development session. This is a must-attend seminar and workshop for creative writers, producers and broadcasters of every flavour who are considering turning their stories into console, online or casual games.
Matt CostelloÃ¢Â€Â™s innovative work includes ground-breaking and award-winning novels, games, and television.
MATT COSTELLO – Writer and Games Designer, Polar Productions
Matt Costello is based in New York, London and LA and has written ground-breaking and award-winning novels, games, and television. Matt has scripted dozens of best-selling games and of one Time Magazine said, Ã¢Â€ÂœThe story is delivered with unusual art.Ã¢Â€Â He wrote the groundbreaking Pirates of the Caribbean 3 game across all platforms and has been commissioned to do the fourth in the series.
Since writing the critically acclaimed classic game The 7th Guest, he has scripted dozens of best-selling games such as Shellshock-Nam Ã¢Â€Â˜67 (Guerrilla Games and Eidos), Bad Boys 2 (Empire) and 2005Ã¢Â€Â™s Doom 3 winner of an unprecedented five awards at E3 including the Game Critics Award: Best of E3. Just Cause, co-written for Eidos, debuted as the #1 game for Xbox 360 in the UK. Named Ã¢Â€Â˜Best Adventure GameÃ¢Â€Â™ at the 2006 E3, it premiered on the US best-seller lists as the #2 Xbox 360 game.
I have been tagged by Bettina (double tagged in fact inworld SL and out in web 2.0 – thanks Bett!) So I am compelled on fear of being ‘something/shamed’ to post eight random factoids about me. Well that is easy – he ponders. Wonders doing the sums how many blog posts will there be as 8*8*8 (8 factorial?) and so on spreads like a pyramid scheme, factoid virus around the web. Anyway lets get it out of the way…thinks…not that easy…ok will start at the bottom first with the next 8 victims!
1- Each player starts with eight random facts/habits about themselves.
2 – People who are tagged need to write a post on their own blog (about their eight things) and post these rules.
3 – At the end of your blog, you need to choose eight people to get tagged and list their names.
4 – DonÃ¢Â€Â™t forget to leave them a comment telling them theyÃ¢Â€Â™re tagged, and to read your blog.
Now to my random things…
1 Have been a vegetarian since age of 12.
So thats like 10 years ago 😉 Well I eat fish so one of those fish eating slightly hypocritical veges…
2 Am a multi-instrumentalist.
Yay! This gives me the opportunity to show off, or it shows others what a show off I am ?!. So here is a list of my instruments I can play well (eg: impro and/or read and/or pro-record with) – Harps (3 at the moment!), saxophones, clarinet, guitars (elec through to classical), voice/singing, piano/keyboards, flute, cello, bass, various (loads of) world instruments including komuz, tar, saz, digeridoo, and all that music tech stuff. As a performer – tons of stuff including supporting many of the famous manchester bands in the 80s, through to taking leads in operas and as Music Producer tutor (such as at the BRIT School) starting folk like Imogen Heap off! Back to multi-instrumentalist this image shows how sad this can get – here is one wall of my house 😉
3 I ran away from home at 5am when I was 3 years old! Yes it was in all the papers, discovered later in the evening wandering around a busy shopping centre in Gloucester UK (where I was born – awww), more than 6 miles from the house!
4 Fav spaces, I Love desert/canyon-type environs – especially California, New Mex, Utah and Arizona. So Death Valley, Joshua Tree, Monument Valley, Canyonlands, Bryce, Taos surrounds etc etc: Still fav area on the planet is Yosemite – but often found wandering these areas when I am in them, at sunrise and sunset, wondering why I am wandering 😉
5 Collect old analog photographic stuff – but it will all have to go soon ;-( So large format cameras (yes 7*5 inches and above) through to micro spy cams etc:. Still have a great medium format enlarger and all the poison’ess chemicals – but sadly digital has now fully taken over…well not sadly, it is sooo much more dynamic and fun!
6 Long distance cyclist – used to be silly distances, and still am when I can. Regularly used to do 120-150 miles in one go! Often did cycle camping tours which turned into 700-800 mile trips, Across Uzbekistan, Bilbao to Barcelona, Prague to Budapest, New York to DC and back, San Fran to Diego via Lone Pine! Venice to Zurich, Firenze to Rome and of various long loops including Marrakech/Atlas mountains and Swiss/Italian alps – phew tired just thinking about it again!
8 Fav project I conceived and produced still has to be the BBC Musical Nomad, still live. 40 days across the ‘stans (Uzbek, Krygyz, Kazakh) – meeting musicians, shaman and great people then sending daily video, audio, images and great stories live onto the web, world service radio and doing a TV/radio capture (just 4 of us) – still have memory of setting up a satellite one dark evening on a mountainside in Kazakstan, with a generator whiring in the distance, horsemen coming in an out of the trees, to upload our daily experience and then logging onto the BBC site and hearing the national anthem in memory of Princess Diana killed a few moments earlier…