Posts Tagged ‘ place ’

Speaking at - Ad Marketing Summit 08: Unlocking Excellence

Jul 17th, 2008 | By Gary Hayes | Category: Advertising, Last Post, Marketing, Media Personalizing, Speaking

I am presenting at this years Advertising and Marketing Summit alongside a nice array of fellow ‘bubbled’ keynoters who are tackling a bewildering range of topics, bulleted below that make lovely Google search strings!:

Unleashing the power of brand experience
The Consumer is King – forecasts and trends of tomorrow’s consumer
Creativity techniques to become an [...]

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The Future of…well what? Consultant waffle?

Jul 16th, 2008 | By Gary Hayes | Category: Last Post, Marketing, Media Personalizing

Interesting. I have a screen here at work spiting out various random on the spot blog posts from the Future of Media Summit . Looking at the themes and points coming out forcibly takes me back to the mid to late 90s and even earlier. At today’s conference there is lots of discussion about how [...]

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Selection of My Speaking Gigs Coming up

Feb 18th, 2008 | By Gary Hayes | Category: Events, Participatory Media, Second Life, Social Networks, Speaking, Virtual Worlds, Web 3.0

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As usual a slowish Australian conference start to the year, still getting used to these hot Jan/Febs Coming up though cool conferences and seminars I am appearing at and will add more to this post as others firm up. In chronological order:

Feb 24-29 - LAMP, Victoria. Directing the 8th residential in Marysville, Victoria
Mar 1 [...]

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GROWING WORLDS: Turning Your Stories in to Games - Melbourne Seminar

Feb 13th, 2008 | By Gary Hayes | Category: Creativity, Events, Games, LAMP, Virtual Worlds

Slightly advertorial - For those folk who can get to Melbourne I have been organising what promises to be a really cool workshop. I will be there part interviewer and running the workshop components with the very cool Matt C.
GROWING WORLDS: TURNING YOUR STORIES IN TO GAMES
Presented by AFTRS LAMP, Australia Council’s Story of the [...]

Popularity: 8% [?]



1 MR Killer App, 2 iPhone Home 3 Mirror Mirror

Feb 13th, 2008 | By Gary Hayes | Category: Alternate Reality, Creativity, Cross Media, Devices, Innovation, Mixed Reality, Mobile, On-demand, Virtual Reality, Virtual Worlds, Web 3.0, iphone, viral

1 Mixed Reality Killer App
OK a ‘give us your comment’ competition. Below an oldie but goody clip from CeBit 2006 but what do you think is the main killer application for this particular synchronous interface? - (no sneaking ideas by reading the hundreds of comments on it’s YouTube page!).
2 iPhone Home

Above ‘me browsing the lamp [...]

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Web 2.0 and the Myth of Non-Participation

Nov 26th, 2007 | By Gary Hayes | Category: Conference, Cross Media, Featured Articles, Interactivity, Media Personalizing, Mixed Reality, On-demand, Personalization, Profiling, Revolution, Social Issues & Privacy, Social Networks, Story Telling, Transformation, Virtual Worlds, Web 2.0

At the Cross-Media Storytelling conference a few days ago I witnessed a strange event with one of the categories of speakers. There were three groups of speakers, forward thinking practitioners, catch-up heritage media representatives and theoretical, reflective academics. The last group had one or two useful observations wrapped up in PhD-like presentations but the two [...]

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Speaking at Belgium Cross-Media Storytelling Conference

Nov 23rd, 2007 | By Gary Hayes | Category: Conference, Cross Media, Events, Media Personalizing, Mixed Reality, On-demand, Social Issues & Privacy, Story Telling, Virtual Reality, Web 2.0, Web 3.0

Just arrived in Mechelen, a lovely Belgium historical centre going back to 1200 or so (photo left just taken by me, ten minutes ago!). After the usual gruelling 21+ hour flight from Sydney to Europe I had lunch with Annet Daems (who is running the conference) and we are both ready for two days of [...]

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HiPiHi and my Chart Rip-off Rant

Nov 3rd, 2007 | By Gary Hayes | Category: Brands, Business, Cross Media, Mixed Reality, On-demand, Personalization, Production, Second Life, Social Software, Virtual Worlds, Web 3.0

Like any ‘futurist’ type I try to keep up with the various present day developments to see if my own personal road-map is playing out, and it helps re-orientate if it is not. Anyway as predicated a south east asian version of Second Life came out a few weeks ago and I have been keeping [...]

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Brand and Media Survival Guide to Virtual Worlds - talk transcript

May 6th, 2007 | By Gary Hayes | Category: Alternate Reality, Brands, Distribution, Games, Media Personalizing, Mixed Reality, On-demand, Profiling, Revolution, Second Life, Social Software, Targeting, Transformation, Virtual Reality, Web 2.0, Web 3.0

NOTE: Based on my sticky post ‘The Brand Owners Guide to Joining the Metaverse“.
As promised a rough transcript of my keynote talk to CeBit last week based on my experience of actually building some Second Life sims, talking to those who use them and creating branded environments that have more usage than any others inworld, [...]

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My Virtual World Brand Talks and Comparative Data

Apr 27th, 2007 | By Gary Hayes | Category: Brands, Cross Media, Events, Games, Innovation, Media Personalizing, Mixed Reality, Portals, Production, Revolution, Second Life, Social Software, Story Telling, Transformation, Virtual Worlds, Web 2.0, Web 3.0

The Second Life builds I did for Telstra BigPond and ABC TV (interview with me at SLOZ and also here at CeBit about this) have been very successful (via The Project Factory) and I have been ’sucked’ into doing several keynote, panels and seminars about this exciting development. The growing maturity (2nd generation) of brands, [...]

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Virtually There - 04 Milia 2007 Vignettes

Apr 21st, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Creativity, Cross Media, Distribution, Events, Games, Innovation, Interactivity, Media Personalizing, Mixed Reality, On-demand, Personalization, Portals, Production, Revolution, Second Life, Story Telling, Targeting, Virtual Reality, Virtual Worlds, Web 3.0

YAY! Jackie my LAMP cohort and Paul Bennun (a new LAMP mentor on the next lab in Tas) won their development awards categories! more later…Writing this on various jetlagged Europe to Australia plane hops so excuse any fragmentation of style – will be tidying and adding links and speakers quotations (to bring it to life) [...]

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Alternate Media Distribution Games - 03 Milia 2007 Vignettes

Apr 19th, 2007 | By Gary Hayes | Category: Advertising, Alternate Reality, Brands, Creativity, Cross Media, Distribution, Games, Innovation, Interactive TV, Media Personalizing, Mixed Reality, On-demand, Personalization, Portals, Production, Second Life, Social Issues & Privacy, Social Software, Story Telling, TV, Virtual Worlds

A great 3rd day at Milia and a much broader spectrum of issues discussed around the many Milia halls. It started with the world’s most advanced broadband nation with Dr. Hyun-Oh Yoo giving us a rare insight into the worlds most culturally integrated social network – Cyworld in South Korea. This was the first time [...]

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Brest Feeding the Media - 02 Milia 2007 Vignettes

Apr 18th, 2007 | By Gary Hayes | Category: Advertising, Brands, Cross Media, Distribution, Events, Innovation, Media Personalizing, On-demand, Portals, Production, Revolution, Social Software, TV, Targeting, Transformation, Virtual Worlds

(Thanks to Rory Sutherland of Ogilvy for that image). A brief, as at mid conference, ones mind is too distracted to put together a reflective, long format piece for a media blog (well I suppose that’s the nature of blogs!) – and also there is very little time to sit back and write this stuff [...]

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