Platform | PERSONALIZE MEDIA

10 Reasons Why Most Broadcasters Make Mediocre Multiplatform

by Gary Hayes | Aug 23, 2013 | Muti Platform, Social TV, Transmedia | 5 |

Why are TV companies often the worst offenders when it comes to producing original and creative...

The Ideal Transmedia Parallel Production Process

by Gary Hayes | Jun 20, 2013 | Cross Media, Games, Mobile, Personalisation, Recommendation Agents, Social Media, Streaming, Transmedia | 0 |

Alongside my day job for the past couple of years and various labs and seminars I have been...

Are you Experiential? Designing for the Pervasive Entertainment Era – Beyond 2012 Wired

by Gary Hayes | Jan 2, 2012 | Transmedia | 63 |

Originally published (& cross translated?) Oct 2011 in Wired Magazine ‘Change Accelerators‘ by...

Intensive Clinic, Inspiring Guru’s, Transmedia Market & Multi Platform EP

by Gary Hayes | Nov 16, 2011 | Cross Media, Cross Reality, Mixed Reality, Personalisation, Social Media | 14 |

Not the most concise title but I wanted to cover a bit of ground with it. I am leading a week long Multi Platform development residential lab next week in the Southern Highlands of New South Wales with some of the worlds leading...

The Gamification of Social TV

by Gary Hayes | May 2, 2011 | Social Media, Social TV | 36 |

I presented at Australia’s only Multi-Platform TV show last week and my talk was entitled...

Celebrating 21st Century Media Tower of Babel

by Gary Hayes | Apr 20, 2011 | Cross Media, Transmedia | 15 |

Not sure what I have been drinking but last two posts are drawing from probably the oldest shared story and one that has been distributed across more media platforms than any other story – I quote from one of the earlier...

Navigating the World of Multi-Platform & Transmedia Rituals

by Gary Hayes | Mar 25, 2011 | Cross Media, Transmedia | 36 |

I have been trying to find a really simple metaphor for clients, students and other industry professionals to help them better understand the complex world of multi-platform. Also completing the last few chapters of my Networked...

You are what your twitter lists say you are?

by Gary Hayes | Jan 17, 2011 | Participatory Media, Social Media | 17 |

Social media is a humbling experience much of the time. For one it is a super fast barometer of...

Future of Location Based Augmented Reality Story Games

by Gary Hayes | Oct 25, 2010 | Augmented Reality | 42 |

Blame it on the Zeitgeist. I am spending most of my time at the moment developing and conceiving AR Services and Games for clients and my own company MUVEDesign. Also in my lecturing/consultancy roles across transmedia and multi...