10 Reasons Why Most Broadcasters Make Mediocre Multiplatform
Why are TV companies often the worst offenders when it comes to producing original and creative...
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by Gary Hayes | Aug 23, 2013 | Muti Platform, Social TV, Transmedia | 5 |
Why are TV companies often the worst offenders when it comes to producing original and creative...
Read Moreby Gary Hayes | Jan 2, 2012 | Transmedia | 63 |
Originally published (& cross translated?) Oct 2011 in Wired Magazine ‘Change Accelerators‘ by...
Read Moreby Gary Hayes | Jul 27, 2011 | Cross Media, Transmedia | 39 |
OK not really a Dummies guide as there are some complex elements in here, but one has to use...
Read Moreby Gary Hayes | Apr 13, 2011 | Cross Media, Muti Platform, Transmedia | 19 |
The Ten Commandments of Progressive Media I am the future of multi-platform content You shall have no other media formats before me You shall not make yourself a transmedia idol You shall not forsake humanity and it’s...
Read Moreby Gary Hayes | Sep 25, 2010 | Participatory Media, Social Media | 12 |
You shouldn’t be asking do I need a community of interest around me and my work but what will...
Read Moreby Gary Hayes | Nov 12, 2009 | Social Media, Social TV | 29 |
Will the integration of Social Media into TV give the tottering Broadcast giant a well needed...
Read Moreby Gary Hayes | Oct 29, 2009 | Muti Platform | 26 |
col·labo·rate (kə lab′ə rāt′) 1. to work together, esp. in some literary, artistic, or scientific...
Read Moreby Gary Hayes | Nov 13, 2006 | Social Media | 1 |
ARCHIVE: Just spotted my old collegues Matt Locke and Frank Boyd launching another series of 360...
Read Moreby Gary Hayes | Aug 12, 2006 | Cross Media, Interactive TV, Recommendation Agents, Transmedia | 2 |
I was quite shocked when I heard the news that TOTP (Top of the Pops) is to close down after 42 years and some 2100 episodes. Is this the first of many major ‘heritage’ media brands that are just becoming irrelevant...
Read Moreby Gary Hayes | Jan 13, 2006 | Cross Media, Digital Profiles, Metadata, Recommendation Agents, Targeting | 0 |
Google, Yahoo! and Microsoft (The big three) are relatively open in recent posts about the fact that behavioural targeting & personalization is now high on their agenda and part of an on-going strategy. Microsoft’s...
Read Moreby Gary Hayes | Sep 10, 2005 | Artificial Intelligence | 0 |
A question for one of the thousands of readers out there – well OK perhaps that will come later, but for now you there, that solitary stumbler. Hello, don’t you have something bett… – personal routes...
Read Moreby Gary Hayes | Sep 5, 2005 | Digital Profiles, Personalisation, Targeting | 2 |
A Great Article by Steve Smith from last month which highlights (using podcast ad personalizing as an example) the tension between participatory culture and the old model advertising industry. The intrusive effect of dropping ad...
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