10 Reasons Why Most Broadcasters Make Mediocre Multiplatform
Why are TV companies often the worst offenders when it comes to producing original and creative...
Read More
Tag: producer
Are you Experiential? Designing for the Pervasive Entertainment Era – Beyond 2012 Wired
Originally published (& cross translated?) Oct 2011 in Wired Magazine ‘Change Accelerators‘ by...
Read More
Dummies Guide to Writing a Transmedia Production Bible
OK not really a Dummies guide as there are some complex elements in here, but one has to use...
Read MoreThe Ten Commandments of Progressive Media
The Ten Commandments of Progressive Media I am the future of multi-platform content You shall have no other media formats before me You shall not make yourself a transmedia idol You shall not forsake humanity and it’s...
Read More
Co-Creating Transmedia Communities
You shouldn’t be asking do I need a community of interest around me and my work but what will...
Read More
Social TV Reloaded – 20 Best Solutions
Will the integration of Social Media into TV give the tottering Broadcast giant a well needed...
Read More
Traditional Media – Time to Become Relevant again?
col·labo·rate (kə lab′ə rāt′) 1. to work together, esp. in some literary, artistic, or scientific...
Read More
Social Cross Media – What Audiences Want
ARCHIVE: Just spotted my old collegues Matt Locke and Frank Boyd launching another series of 360...
Read MoreHeritage brands washed away by web 2.0 Tsunami
I was quite shocked when I heard the news that TOTP (Top of the Pops) is to close down after 42 years and some 2100 episodes. Is this the first of many major ‘heritage’ media brands that are just becoming irrelevant...
Read MoreMicrosoft Target You
Google, Yahoo! and Microsoft (The big three) are relatively open in recent posts about the fact that behavioural targeting & personalization is now high on their agenda and part of an on-going strategy. Microsoft’s...
Read MorePerspectives on personalized video journeys
A question for one of the thousands of readers out there – well OK perhaps that will come later, but for now you there, that solitary stumbler. Hello, don’t you have something bett… – personal routes...
Read MoreDon’t Advertise At Me Just Yet Please
A Great Article by Steve Smith from last month which highlights (using podcast ad personalizing as an example) the tension between participatory culture and the old model advertising industry. The intrusive effect of dropping ad...
Read More