Oct 252010
 

Blame it on the Zeitgeist. I am spending most of my time at the moment developing and conceiving AR Services and Games for clients and my own company MUVEDesign. Also in my lecturing/consultancy roles across transmedia and multi platform in Sydney such as at the Australian Film TV and Radio school earlier in the year and at the moment at MetroScreen, I would say that more than half the projects, being collaboratively created as part of curriculum, have a strong, story based Augmented Reality component. I posted last year on these emerging AR entertainment services but there are still not that many ‘story rich’ examples created for market. So is there a future for these new forms? A hybrid combination of story, social location gaming all delivered on the latest camera based smart phones? Read on for some case studies and a couple of my own examples.

AdTech Tokyo Main RoomFirstly I am presenting on an Augmented Reality panel later this week in Tokyo, part of Ad:Tech and now most folk are ‘caught up’ on simple AR business models and current delivery (see my post from over a year ago) I will be speaking more about a near term future – especially in the area of branded location based augmented reality games and services, adveraugrealitygaming anyone 🙂 I also thought it would be a good opportunity to show one of three developments in this space I am doing called ‘Time Treasure” – a rudimentary, story rich LBARG (location based AR game?!) that I am currently story designing & coding for Android tablets. Short 2 minute taster video embedded below…

Story in Augmented Game Worlds

Without giving the plot away, the structure of this game is quite straightforward. There are ten layers of time from 2050 back to 5000BC that you slowly penetrate following stories, clues and trails all based at POIs (points of interest, precise locations) around your city. The traditional MMOG talking-head quest and story givers are a unique part of this as well as a range of capture & loot quests that require you in some cases to do a little ‘real world’ grinding… ok not too much 🙂 For me the challenge as always is about creating strong ‘call to actions’ and constructing a narrative backbone to make it worth your while walking and in some cases running around town! I will do a post when this reaches a full working pilot.

Speaking of early trailers it is a shame that Ghostwire, which has been around the blogosphere for over a year and that I have written about a few times, is now shelved while they find another publisher. I think this may be a platform issue being created only for DSi (tablet, iPhone 4 anyone), but the horror or crime genre this is set in is obviously rife for the taking, in this locative form…hence perhaps why we are starting to see the release of simple AR locative story services appear more regularly in this genre, such as zGhost 2 for the iPhone, iTouch and even iPad…ready for Halloween but I think they missed a ‘branded entertainment’ trick, in that it wasn’t tied into the release of Paranormal 2 film?

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Mar 092009
 

It’s that time of year where things really start to kick-in. So on top of all my AFTRS lecturing, MA Supervision and LAMP R&D work plus commercial work via MUVEDesign and many consultancy sessions here are some nice breaks – seminars and conferences I am speaking at or running.

(BTW most of the LAMP ones can be booked at AFTRS short course pages in the MultiPlatform section – page being updated at the moment)

Tues/Weds 10-11 March – Ad:Tech. Virtual Worlds & Business: What’s The ROI?

adtech-brandsVirtual worlds are maturing at a rapid rate and brands are realising there are valuable business opportunities within them. Whether the objective is engagement, research or brand presence, virtual worlds are proving to be a legitimate marketing channel. In this session our panel will look to provide insights into the business benefits of working within a virtual world. Our panellists will provide:

  • – An overview of virtual worlds and why they’re suitable for business
  • – Insight for brand involvement including what’s in it for both the brand and the consumer
  • – Considerations before entering a virtual world and how to be successful
  • – Identifying the KPIs and how to measure the success of a campaign
  • – Engagement and brand presence
  • – With case study examples, this session will bring to life the importance of engagement and brand presence in a virtual world and how organisations are testing, developing, connecting, and marketing within these communities.

Presenters

  • Gary Hayes, Director, Laboratory for Advanced Media Production, AFTRS & CEO MUVEDesign
  • Jeff Brookes, Regional Director – Asia Pacific, Sulake Corporation (habbo.com.au)
  • Mitch Olson, Co-Founder, SmallWorlds.com

Wed 25 March 6-7pm – LAMP ‘State of Play’ Television 2.0: latest innovations in online video

Convergence and multi-platform production is front and centre at MIP TV this year. This seminar will provide background to the terminology, techniques and recent innovations in distributed online video, preparing you for all the key developments. Gary Introducing and speaking.

Fri 3 April – LAMP ‘Interactive Workshop’  Documentary 2.0: Serious Games

Seminar and Workshop Fri April 3. The intersection between documentary filmmaking and games will be explored in this seminar and workshop, providing deep insight into the potential of Serious Games. Both games and stories have long been recognised as powerful learning tools. Their combination in the 21st century has the potential to provide learning experiences that are collaborative and globally connected. What are the best examples of Serious Games and where are they heading? How can Serious Games best be employed by educators, corporations or non-profit organisations? Gary facilitating and speaking.

20-30 April – “Innovation & Form Workshop” for AFTRS Students featuring:

Wed 22 April 10am-12pm Open morning seminar “Innovations in Multi-Platform Content”

A selection of leading innovators in multi-platform content present recent projects in the areas of social media, cross platform storytelling, extended entertainment, games and online entertainment. Presenters will include social media strategist Laurel Papworth, 2008 BAFTA winners Hoodlum Entertainment and representatives from Google and other cutting edge innovators and thinkers in global screen media. Gary speaking.

Wed April 29 – LAMP  ‘State of Play’ Seminar “Free & Collaborative: Latest Open Source Creative Tools”

Want to run your own Facebook or YouTube? Want to set-up a cool online video festival or manage a complex project online? What are the best, free tools for collaboration, video distribution and marketing? An insightful survey of tools such as Drupal, Ning, Celtx, WordPress, Mogulus, Joomla and many more. Gary speaking.

Thurs/Fri 14-15 May – LAMP ‘Interactive Workshop’ Machinima Virtual Story: The Art & Craft of Machinima

Games and virtual worlds are now being used as creative tools to make a wide range of films from horror genre, comedy to corporate training and education. YouTube, Machinima.com and scores of other video portals are filled with examples of these new forms of virtual storytelling and some are now being commissioned by mainstream TV. NBC aired a CSI episode in 2008 featuring machinima made in Second Life and HBO recently acquired the machinima series ‘Molotov Alva’.  The seminar will explore the vast range of machinima made with console, PC and online games. It will also look at simple forms of film pre-visualisation now possible using games technologies. The intensive workshop will provide a hands-on introduction to the tools of machinima and the opportunity to work on a short project. Participants are encouraged to bring along a pre-recorded soundtrack (including voice and/or music) to use as the basis for their project. Gary facilitating and speaking.

Wed May 27 – LAMP ‘State of Play’ Seminar “Massively Multi-Storyteller Online Worlds”

Virtual worlds and online games are primarily used for role-playing but they can become host to your own narrative worlds. This session looks at how to locate, take-part in or build rich story environments inside shared online spaces. Gary facilitating and speaking.

8-10 June Banff TV Fest Canada – Still discussing speaking and mentor role!

17-23 June  Games and Entertainment Technologies Conference in Algarve Portugal

Keynoting at the  Game, WAC and Informatics conferences (www.gaming-conf.org, www.wac-conf.org and www.informatics-conf.org). The Keynote will look at major trends and futures of  eLearning, Intelligent Systems, Wireless Applications, Games, Creative Industries, ICT and Society, Computer Graphics and IHCI.

24 June – LAMP ‘State of Play’ Cinema 2.0

Stereoscopic 3D, interactive cinema, games in cinema. Where does the future lie for cinemas and other public screen spaces? Gary facilitating and speaking.

Thurs/Fri July 2/3 – LAMP ‘Interactive Workshop & Seminar’ “The Social Media Campaign: Connecting with your audience”

Aimed at anyone who wants to promote themselves, their product or creation into communities. A workshop looking at how to understand the new audiences, build traffic and loyalty that goes way beyond uploading a 9 minute short onto YouTube but looks at techniques of engaging with online events, social networks and DIY social media. The workshop will examine case studies of successful campaigns from producers and creators doing it for themselves.

Led by Laurel Papworth who is a Power150 media blogger (global – AdNews) and in the top 5 media bloggers for Australia (B&T). She has been teaching for 20 years, mostly in the area of online communities and virtual communications. Laurel is the senior social media strategist in Australia, consulting to companies, not for profits and government departments in Australia, Asia and Middle East including: Middle East Broadcasting (Dubai/Saudi Arabia) – Channel MBC4, Telecom New Zealand, , Fairfax: RSVP Dating Community, Sony Corporation, Universal McCann Erickson WorldWide, CHANNEL TEN: including Australian Idol community, Sulake: Makers of Habbo, Macquarie Leisure, Macquarie Media, New Holland Publishing, Australasian, Performing Right Association (APRA), Peoplebrowsr, MySongcast.com unsigned bands community, Australian Businesswomens’ Network, Pink Sofa online community, ABC Australia, National Archives of Australia (gov), Department of State and Regional Development (gov), Department of Primary Industry (gov), Australian Film Television and Radio School (edu), University of Sydney (edu, public), University of Western Sydney (edu, Masters program).

Gary speaking.

Mid Sept – SPAA Fringe, MultiPlatform Content sessions. Planning

Mid Nov – SPAA, MultiPlatform Content Strand. Planning

Jun 232008
 

For those folk who fancy a trip down to Monash University Law Chambers on Wednesday 25 June and who want to see where ‘Underbelly’ meets Social Virtual Worlds and Online Games well we have just the seminar for you. My opening talk’s title “The Sex, the Violence and the Dirty Money: The Truth about Social Virtual Worlds” constructed several months ago now seems a little OTT, wonders how he will live up to the promise…oh yes just cite every mainstream ‘heritage media’ article about the evils of online games and social virtual worlds and voila. Of course I will be talking about some of the benefits too. I might also use this lovely video I picked up from a side exhibition in Seoul last week from APEC Education Foundation Series which points out the evils of the internet (sorry, safe use of) – this particular one entitled ‘Copyright Infringement’ is ‘so swank’…btw I will be putting up my Seoul talk at the trilateral Broadband Summit in a day or so.

Seminar (PDF available from here)
Wednesday 25 June 2008, 4 – 6.30 pm
Monash Centre for Regulatory Studies, Monash University Law Chambers
472 Bourke Street Melbourne
Key Speakers
Gary Hayes, Director LAMP @ AFTRS and Head of Virtual World Development, TPF
Dan Hunter, New York Law School, Melbourne University Law
Melissa deZwart, Senior Lecturer, Monash Law
David Lindsay, Senior Lecturer, Monash Law

Businesses, and communities of users are increasingly operating in virtual worlds, such as Second Life. But doing business in virtual worlds raises many complex, novel legal issues. Already, potentially landmark cases have come before US courts. This seminar features well-known experts and legal academics in this rapidly-emerging area. It will be an indispensable introduction to virtual worlds, as well as an overview and analysis of significant legal issues.

Program
4 pm Welcome
4.10 pm The Sex, the Violence and the Dirty Money: The Truth about Social Virtual Worlds
Gary Hayes
4.40 pm Property, Intellectual Property and Virtual Worlds: What Do Virtual Worlds Tell Us About Property?
Dan Hunter
5.10 pm Beyond the Terms of Service: Legal Issues in Regulating Virtual Worlds
Melissa deZwart
5.40 pm Copyright Protection of Buildings and Artistic Works in Virtual Worlds: Comparative Legal Analysis
David Lindsay
6.10 pm Questions & Discussion
6.30 pm Refreshments

Speaker profiles
Gary Hayes is the Director of the Australian Laboratory for Advanced Media Production
(LAMP), which is run through the Australian Film, TV and Radio School (AFTRS), based in Sydney. LAMP is rapidly emerging as Australia’s preeminent media R&D and production lab. Through AFTRS, he runs workshops in multi-user virtual environments (MUVE), exploring the potential of shared social online virtual spaces for collaborative production, creativity and education. Gary is also Head of Virtual Worlds with the UK-based Project Factory. In this capacity, he has produced and built both the Telstra and ABC Second Life presences, and is currently building and devising other commercial and game-like services for virtual worlds. From 1995-2004, as a Senior Producer and Development Manager for the BBC in London, Gary led the BBC’s development of the internet, interactive TV and emerging platforms. As a published music producer, composer and performer, he has had over 200 works performed live and on TV, film and radio. Gary has been an International Interactive Emmy juror for the past two years.

Dan Hunter is an expert in cyberspace and internet law, and artificial intelligence and cognitive science models of law. He holds a chair in law at the University of Melbourne, and will join the New York Law School faculty permanently in mid-2008. Dan regularly publishes on issues dealing with the intersection of computers and the law, including papers dealing with the regulation of virtual worlds and high technology aspects of intellectual property. He was one of the first scholars to examine the social significance of virtual worlds, co-founded the scholarly blog Terra Nova (terranova.blogs.com), and ran the 2006 State of Play/Terra Nova Conference at New York Law School, and the 2007 State of Play Conference in Singapore. Dan holds a PhD from the University of Cambridge on the nature of legal reasoning. He was a tenured faculty member at the Wharton School, University of Pennsylvania, from 2000-2007, where he continues to teach as an adjunct faculty member. Prior to joining Wharton he taught on the law faculty at Cambridge University in
England.

Melissa deZwart is a Senior Lecturer and Director of Teaching in the Faculty of Law at Monash University, where she teaches Cyberlaw, Law of the Internet, Intellectual Property and the Internet, and Introduction to Legal Reasoning. Melissa is an expert in cyberlaw, e-commerce law, information technology law, technology contracts and copyright law, and is widely published in these areas. She is the co-ordinator of a Monash Arts/Law grant researching the law and regulation of virtual worlds, and has been instrumental in establishing the Monash presence in Second Life. In 2008, Melissa will introduce the graduate subject, Law of Virtual Worlds. Melissa has a PhD from Monash on the intersection of copyright and contract in the digital environment. Prior to joining the law faculty, she was the Legal Manager at CSIRO.

David Lindsay is a Senior Lecturer in the Faculty of Law at Monash University teaching Intellectual Property Law, Copyright, Law of the Internet, Communications Law & Regulation and Trusts. He is the author of many articles and reports in the areas of intellectual property law, internet law, communications law and privacy law, and a wellknown speaker on these areas. David is a contributing author for Copyright and Designs (Butterworths, Sydney, 1996-) and the author of International Domain Name Law: ICANN and the UDRP (Hart Publishing, Oxford, 2007).