OK not really a Dummies guide as there are some complex elements in here, but one has to use whatever memes are in vogue 🙂 A few weeks ago I was commissioned by Screen Australia to write a very basic structure & guide for producers relatively new to multi platform content to structure & document their propositions, after they have developed the ‘audience centric’ concepts. This has just been published on the Screen Australia site as a digital resource for those needing to document projects for transmedia productions.
Not sure what I have been drinking but last two posts are drawing from probably the oldest shared story and one that has been distributed across more media platforms than any other story – I quote from one of the earlier ‘chapters’:
Behold, the people is one, and they have all one language; and this they begin to do; and now nothing will be restrained from them, which they have imagined to do. 7 Go to, let us go down, and there confound their language, that they may not understand one another’s speech. 8 So the Lord scattered them abroad from thence upon the face of all the earth: and they left off to build the city. Genesis 11:1-9 – via Wikipedia
WHAT DO ‘NORMAL’ PEOPLE CALL THIS ‘NEW’ STUFF?
The world of fragmented media is constantly evolving and finding words to describe this new ecosystem of form will also constantly evolve. If a ‘normal’ person is in the cinema they say they are “watching a film”, in front of the box they are “watching TV”, sat around a Monopoly board “playing a game”, holding printed paper “reading a book” – but what do we ‘they’ call that thing that combines all of these? If these were ‘not’ normal people then a wide range of people asked to comment on a cool ‘????’ service might look like –
As an industry (digital, interactive, multi-platform, transmedia?) we have not provided normal ‘users’ with a term they can use. The other 6 billion people on this planet are not going to call the services that ‘combine’ or utilise the use of media platforms, any of the above names, any time soon – so we need to get back to the drawing board folks.
If this were sport and we had just invented a sport that combined ten of the Olympic Track and Field events what would we call it? What about a sport that mashed together swimming, cycling and running in a sequential narrative, what would that be called? More importantly what would we hope the spectators would call it.
WHAT DO CREATORS CALL THEIR EMERGENT ‘STUFF’?
As I have mentioned in many previous posts, even creative ‘new’ story producers working on new channels, new platforms and for new user audiences are struggling to agree on a definitive term. A term that actually makes sense for them and their industry ‘tribe’. There are other problems. New emerging producers struggle with what to call their new ‘role’. Depending on which ‘culture’ you come from you will have a different word for exactly the same thing. This thing being ‘stuff’ made on all these new and old distinct platforms. ‘Stuff’ in this context is not specific and represents a pot pourri of utility services, stories, marketing etc:
But alongside this search for a ‘meaningful’ term, we have impatient wannabees screaming “forget all the semantic waffle and lets get on with making it”. But what are we making? Please explain! ‘carefully designed story elements across multiple platforms’? Is that it? Is it about widgets, services, entertainment, money, art, kool-aid, social change, advertising or all of the above? We are in an exciting emergent period of change, of ‘hybrid’ platform story telling yet settling on a specific term such as ‘transmedia’ or any of the other 10 or so contenders to describe it all is very odd.
I don’t know what is in the blogosphere water at the moment but every day for the last 6 months or so we seem to get a new list or top 10/20/25/50. They seem to fall into 1 of 4 categories.
The best of’s – Ordered lists based on some open or secret formula of the good, bad an ugly personalities or online sites.
Great tools/software – Really simple pointers to applications that are going to make your online life easier.
Tips/tricks – A plethora in this category as we all want to list our prioritized strategies for engagement, ROI, KPI, SYF and other acronyms.
Case Studies – we all want to know what is working and who is making Social Media, PR, Marketing etc: work.
I have nothing against lists per se as to many new entrants they are very useful ‘bookmark’ fodder or research or creating ‘Link Juice’ Â® and getting ‘linked’ to the top influencers/sites etc: but the reasons they are created follow a rather predictable pattern. First the top ‘anythings’ attract us generally – knowing the best examples in any field will help us ‘enter’ that field. Secondly in a linked online world, all those links out draw the same people to your list to check out ‘where they are’ – they will then often re-blog your list and add endless comments of thanks, what about so and so plus quite a few moaners about ‘how unfair the system is!”.
BTW the picture top right is me just playing with my new Canon 5D MkII (*distant shouts of show off*)
But generally it is, like the Oscars, a virtuous circle – award winning, creates more award potential. For any new Social Media entrant, throw a top 20 list together over breakfast and watch the technorati links come in – even if you don’t really have a clue about anythong on the list your creating! Thirdly being seen creating a list suggests, contrary to point 2, that you know so much about your area you can actually filter, rate and rank ‘all’ the masses of activity in that space. Many lists use a mashup of traditional SEO type ratings (links in/out, longevity etc) but we still need to get to a point where subscribers and more importantly true engagement (how many comments and how much time the ‘auteur’ spends in conversation with his/her readers – Laurel Papworth has just done a comprehensive post No Comments? No Engagement, on this).
So without further ado here is a list of my top (plucks figure out of the air) 25 lists/top ofs/best of’s lists (Social Media, Marketing, Media and some Australian ones thrown in). I have used a special algorithm (roughly if the list has lots of pretty colours and has me in it!) a rating from 0 to 100 and then the associated position. Seriously, it is ranked by me on the science behind the list, how extensive and global and if it looks ‘real’ vs political (sure you know what I mean here). Plus elements of timeliness, if the lists are dynamic or a manual operation every month or so.
But I hope you find it useful,Â the list ranking is the number at the end of the first line – *sits back and watches the links & comments come in 🙂 Or have we reached saturation point already!*
Not really 150 but now approaching 1000 blogs/sites, a dynamic list (I like those) based on many of the key web measurements systems (technoratic, google, alexa etc) “The Power 150 is a ranking of the top English-language media and marketing blogs in the world, as developed by marketing executive and blogger, Todd Andrlik.” Also check out MediaHunters blog, he has filtered out Australians on the list (snapshot only).
A fabulously researched list of the best articles (cause that’s what thought provoking longer form posts are) on Social Media & Marketing “In the Internet Marketing Best Posts â€œseries,â€ I take posts that are typically timeless â€” theyâ€™re not confined to a specific event or news occurrence â€” theyâ€™re valuable for the long haul in terms of Internet Marketing and creative strategy. Hopefully, youâ€™ll see that these posts are still relevant in a few years down the road.”
There are hundreds of iPhone lists popping up – that look a lot like this one. But this top 50 involved the iPhone modding community in a big way so thumbs up from me! “The list is the top 50 applications for the jailbroken iPhone and iPod Touch. If youâ€™re looking for a top list of â€˜official iPhone appsâ€™ then refer to the 2 links at the top of this post. I have taken the data from the iPhone Apps you all have rated. . .tweaked the list a little(adding some apps not listed here). . .and here is the massive list.”
Tracking over 300 blogs – IM Top Blogs uses a variety of important metrics when ranking sites on the list: Feedburner, Alexa, Complete Rank, Technorati, Google PageRank, Yahoo, Stumble, delicious, Winning Web links and user votes. These 10 quality factors are weighted according to their importance and then combined in a way to give each blog a relative score in points (out of 1,000). This comprehensive points system is used to accurately rank each blog on the list.
Although an ‘all areas’ list, I like this one because Meg actually tells you the formula (albeit very few ingredients) – useful if you want to try and game…I mean improve your rating! For now the secret recipeÂ “The Index can be explained as follows. I have taken three variables – AU = Alexa Rank in Australia, X = Global Alexa Rank, T = Technorati Rank and applied a formula – which is (3 x AU + X + T) /5.”
Probably the only ‘top’ list that has an accompanying video! Michelle has some very practical 101 link building & SEOÂ tips on her site “These are the top ranking social media websites that you should focus your link building efforts on.”
There is a bit of a collection growing in this series and they are all pretty good. From Christina on the travel tools “Travel tools on the Web have continued to evolve, taking in all that Web 2.0 has to offer, and enhancing the ability to share information, work creatively and increase collaboration between users and companies”
OK not particularly ordered, just a very Top Rank editor’s BIGLIST of SM and marketing blogs, alphabetically. A good resource, but not really a “best of”? – “…a collection of over 400 blogs maintained by the staff at TopRank Online Marketing. This edited list includes blogs that cover a range of internet marketing topics ranging from SEO (search engine optimization) and PPC (pay per click) to blog marketing, marketing with social media and online public relations.”
A particularly large growth area. This directory site is a great starter resource for those looking at some of the key applications across the mobile social web. “This is a directory list of all known mobile social networks for cellphone and mobile devices. Well, known to me, Laurel Papworth anyway. I compiled a couple of hundred social network services for the cellphone and mobile devices in mid 2007 for a presentation at WebDirections on Mobile Social Networks. In 2006 ish I was posting on GPSLocationBasedService any gps mobile stuff on social networks I could find. In 2007 I used MyMobilePals. Iâ€™m now merging those two sites into this directory list of mobile social networks.”
One of the best early lists showing how widespread virtual worlds are becoming – and there are a lot in this category also. This list contains lots of useful subscriber information but also has online games. Of course I did my own post and popular Virtual World video list (of sorts) a few months ago here. From Dan “the below round-up of 50 virtual worlds, ranked by approximate user numbers. Gleaned from a wide range of different sources, they are mostly self-reported and cover a multitude of differing definitions. I’ve tried to reconcile the figures wherever possible to try and reflect number of active users rather than number of avatars or visitors to the website, although many will still be way off base.”
…below is a list of 50 niche social news sites and their power accounts. You could contact a few power accounts the next time you have a piece of news you want to get out. You could join a small community and become a power accountÂ yourself. Or you could just check the list out for a few new interesting sites to visit.
Only based on Alexa but a nice long list and nicely coded with column sorting. This is a good exercise in php/Alexa and all about deciding what should be included “This is the comprehensive list of best Social Media and Social Bookmarking sites. I have sorted it by Alexa ranking which roughly represents the popularity of website.”
Bit of a URL dump but based on one of those ‘secret algorithms’. “We just implemented our â€œinfluence ranking algorithmâ€. So we ran it against the ~1000 â€™social media marketingâ€™ blogs we monitor on an ongoing basis (along with tweets, forums, Q&Asâ€¦) – The influence algorithm used for the ranking is purely link based. Its uniqueness is that we are only counting the links within the dataset of blogs that are part of the community, both blogroll and direct links.”
Another list only, but given Twitter’s growth and engagement a very important one from a national standpoint. It contains over 40 examples with links to their Twitter accounts. Be interested in other country’s version of this from Laurel ” Want a list of Australian CEOs that are on Twitter? Scroll to the bottom. Business Week have a piece on each CEO that uses the so-called â€˜microbloggingâ€™ service Twitter. I donâ€™t like the term micro-blogging when applied to Twitter as itâ€™s less of a one-to-many asynch depth of content site like a video blog or a multimedia blog and more of a few-to-few synchronous chat channel.”
“In this guide we cover the 25 best web2.0 applications for entrepreneurs who are looking for simple, cheap, and effective solutions to solving some of the tasks facing their small business or startup. The 25 applications selected were chosen both on the basis of their usefulness for the individual small business manager as well as their effectiveness in providing community support and networking opportunities for users”
Really an Australian subset of AdAges Power150 with a JulianÂ ‘marketing innovation’ ranking element – “The ranking system is very similar to the AdAge Power 150 methodology…I have also added a Pioneer score (10), this is a subjective score which is scored in terms of the blogs ability to have pioneering thoughts about Marketing. I believe it is our role as Marketing bloggers to discover and inform the rest of the industry about the changing Marketing landscape.”
There have been a number of lists posted around the blogosphere about the Top 50 Australian bloggers or Top 100 australian marketing blogs etc. As we couldn’t find an equivalent list for twitter – we put together a list of Australia’s most influential Twitterers. This is a draft version for now and im sure we will release a more accurate version soon.
Based on Alexa and Twitter nominations only “I asked my twitter friends to nominate people who they thought were some of the most powerful and influential women in Social Media. It was no surprise that they quickly and enthusiastically responded with the list of ladies below”
OK getting spooky now, lists within lists within lists…A great way to get ideas for how your organization can use social media is to check out what others are doing. Here are 18 sites below (and one book) that will get you started.
Did I say 25?! Ah well. If youâ€™re a WordPress blogger and youâ€™re looking to use social media to reach more readers, there are plenty plugins to enhance your blogâ€™s optimization for social media. Here are 10 of the best.
So there you go. You made it this far and still conscious. If you have any other great top 10s/20s etc: or other favourite lists please chuck-em into comments for all to see and who knows there may even be an update of this already definitive (hehe) list….
There have been a few lists published in blogs and mags recently attempting to filter out the most reputable marketing and/or media Australian blogs but which one should we pay most attention too, if any?
I was surprised when this (personalizemedia) ‘rather personal’ intermittent blog appeared 9th place on the local Australian Adspace’s list back in June but even more surprised when it charted in the top 250 on the international AdAge Power 150 Marketing and Media list. Things have gotten a little more confusing as there is now another list compiled by BandT marketing magazine, based on AdSpace’s list which itself is based on AdAges.
Julian Cole (AdSpace) has further created an updated second list which is already different from the one published a week earlier in BandT, includes a new metric and also now includes Australians working overseas (vs just those based on these shores). But I am not going to delve into any of the politics but rather wonder what the purpose of these lists are really for? Independent voices promoting themselves, a resource for local Australian companies looking for good social media advice or just plain vanity on the part of those (like me here and now) bleating on about it?
Regardless I have created another list, but this time a direct lift of the top ten Australian ‘registered’ media and marketing blogs on AdAge’s Power 150 – if they are good at marketing then they should be on this list. AdAge has had a consistent nine categories of measurement vs other lists that are in flux. They are:
Yahoo Inbound Links
Technorati Inbound Blogs
Technorati Inbound Links
Collective Intellect Rank
Google Page Rank
So without further ado these are the top ten Australian media and marketing blogs as at mid Oct 2008 – I include their overall international position to aid reputation assessment internationally.
“Online Communities & Social Networks are changing the way our society interacts, at a local, Australian & global level. Participatory journalism & user generated content provide us with the mechanism to observe, record & dissect the changes. Marketing & P.R. are changing. Interesting times bring interesting discussions – the DIALOGUE is the CONTENT!”