You shouldn’t be asking do I need a community of interest around me and my work but what will happen if I don’t have one!
Yesterday I presented twice at a great two day conference in Melbourne called ‘Arresting Audiences‘. The irony of the title not lost on this writer as the real intention of the event run by Film Victoria (a traditional film funding organisation) was commendable – finally focus on ‘users‘, ‘watchers’, ‘participants’ aka as old school ‘audiences’.
Most of the talks explored new marketing, basic demography and obligatory future trends with a couple of inspirational ‘write for your inner audience’ highlight talks from the likes of Jane ‘buffy/BSG’ Espenson, but I was asked to look at the social and transmedia aspects that affect and impact on audiences/communities so below is:
- the embedded slideshare of my presentation
- a little explanation
- a trans-social-media community flow chart (used as a presentation pivot)
- and a draft ‘in-development’ widget, which I didn’t show but which looks at reach & impressions over time (broad engagement)