Marketing to New XBox Experience and PS3 Home Avatars
Interesting times ahead – the Console space finally collides with the Social Virtual World...
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Tag: reuters
Brand and Media Survival Guide to Virtual Worlds – talk transcript
NOTE: Based on my sticky post ‘The Brand Owners Guide to Joining the Metaverse”. As promised a rough transcript of my keynote talk to CeBit last week based on my experience of actually building some Second Life sims,...
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My Virtual World Brand Talks and Comparative Data
The Second Life builds I did for Telstra BigPond and ABC TV (interview with me at SLOZ and also...
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The Brand Owners Guide to Joining the Metaverse
or thirteen non-exhaustive tips for organisations considering becoming stars in the new web 3.0...
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Witnessing the Birth of An Entertainment Form
The Relentless March of Channels and Formats into Second Life Rather than just referring to the...
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When the Goggle Box becomes the Google Box
Are we already past the tipping point? Google’s ad revenues in the UK overtake that of...
Read MoreNothing really changes on the slow on-ramp
After presenting at various ‘future of the industry’ type events I regularly get told that we have heard it all before, and nothing ever changes. My answer is that ‘this’ change is permanent and like all...
Read MoreMerged-Media Entertainment – where reality ends, virtuality begins
“Video games are another important medium. Our vision is to blur the lines between the virtual sports game world and the real sports game world. When you’re connected online, you can stay immersed in your game world...
Read MoreAlternate Reality TV
Following on from my recent posts on Mark Burnetts exploits with Gold Rush here is another ‘distributed-story-quiz-quest’ thing borrowing heavily from Alternate Reality Games. Reuters reports with “Hit series...
Read MoreBBC to play the Web 2.0 Game
A piece of advice, don’t do it just because you can. As reported by Reuters a pre-release of Mark Thompson’s state of the BBC’s relationship-with-audience speech. He obviously makes references to the much...
Read MoreWorld’s First Download-To-Own Movie Service
About time this happened – the world’s first download to own service has just sprung up (April launch) in the UK – of course. This is the true beginning of the decline of physical media and potentially the high...
Read More“Mobile Me” and Apple
Short post but very significant in terms of the evolution of personalization on the back of gadget penetration. Apple have trademarked the term “Mobile Me” – one can speculate as the Reuters article does that...
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