Interesting times ahead - the Console space finally collides with the Social Virtual World space as Sony and Microsoft race to be first to offer non-closed beta, ’social (read: commercial) virtual world’ front ends to their ‘trojan horse’ consoles. Will they start to reap the benefits of a very large installed user base as both [...]

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NOTE: Based on my sticky post ‘The Brand Owners Guide to Joining the Metaverse“.
As promised a rough transcript of my keynote talk to CeBit last week based on my experience of actually building some Second Life sims, talking to those who use them and creating branded environments that have more usage than any others inworld, [...]

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The Second Life builds I did for Telstra BigPond and ABC TV (interview with me at SLOZ and also here at CeBit about this) have been very successful (via The Project Factory) and I have been ’sucked’ into doing several keynote, panels and seminars about this exciting development. The growing maturity (2nd generation) of brands, [...]

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or thirteen non-exhaustive tips for organisations considering becoming stars in the new web 3.0 revolution…
I have mentioned before that I am currently working on a couple of major and one or two minor media companies first forays into the metaverse, or its most accessible incarnation Second Life. I can’t talk about them directly of course [...]

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or thirteen non-exhaustive tips for organisations considering becoming stars in the new web 3.0 revolution…
I have mentioned before that I am currently working on a couple of major and one or two minor media companies first forays into the metaverse, or its most accessible incarnation Second Life. I can’t talk about them directly of course [...]

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The Relentless March of Channels and Formats into Second Life

Rather than just referring to the many standard press articles about the growing number of companies or formats that are setting up in Second Life (the media’s favourite MUVE at the moment) I have been ‘living it’ so to speak. My inworld blog JustVirtual provides an [...]

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Are we already past the tipping point? Google’s ad revenues in the UK overtake that of Channel 4s. If that isn’t enough, 16-24 year olds in the UK are watching 7 hours TV less a week than the average.

I am not sure why traditional broadcasters still say that the web is there to support and [...]

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After presenting at various ‘future of the industry’ type events I regularly get told that we have heard it all before, and nothing ever changes. My answer is that ‘this’ change is permanent and like all natural and permanent changes it is often undetected on a day to day basis. Look back to the [...]

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“Video games are another important medium. Our vision is to blur the lines between the virtual sports game world and the real sports game world. When you’re connected online, you can stay immersed in your game world and you don’t need to go to another device to see what’s going on in the real sports [...]

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Following on from my recent posts on Mark Burnetts exploits with Gold Rush here is another ‘distributed-story-quiz-quest’ thing borrowing heavily from Alternate Reality Games. Reuters reports with “Hit series “Lost” inspires a global online game” and demonstrates the fine line now between content and the marketing of that content
The marketing initiative, announced on Wednesday, is [...]

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A piece of advice, don’t do it just because you can. As reported by Reuters a pre-release of Mark Thompson’s state of the BBC’s relationship-with-audience speech. He obviously makes references to the much talked about Integrated Media Player (again!) but interestingly talks directly about personalized content, echoing my question to Ashley a couple of weeks [...]

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About time this happened - the world’s first download to own service has just sprung up (April launch) in the UK - of course. This is the true beginning of the decline of physical media and potentially the high street rental stores. Lovefilm and Universal pictures (who are ready to release its 6500 films into [...]

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Short post but very significant in terms of the evolution of personalization on the back of gadget penetration. Apple have trademarked the term “Mobile Me” - one can speculate as the Reuters article does that Apple are looking to launch a iPod/Phone hybrid or that perhaps the iBrand is now changing into something more about [...]

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