Posts Tagged ‘ second_life ’

The Avatars Take Over the Asylum - Layered ‘Social’ Virtual Worlds

Jul 20th, 2008 | By Gary Hayes | Category: Innovation, Last Post, Media Personalizing, Transformation, Virtual Worlds, Web 3.0

Fed up with your avatar having to live inside a wall-garden world? Want to bring it out into the wider web to play? Well it seems a revolution is at hand, early days and a few notable services listed below, but keep your eyes peeled as virtual characters start to infiltrate our flat 2D web [...]

Popularity: 6% [?]


Google Lively Machinima Potential

Jul 10th, 2008 | By Gary Hayes | Category: Last Post, Virtual Worlds, Web 3.0

Although this new soon to be ubiquitous virtual world is not as vastly customisable as Second Life it has some nice useful, linear machinima features such as the rather quaint preset animations and its obvious cartoon aesthetic. I just put together a quick sequence of some of the ’solo’ animations of the toons up onto [...]

Popularity: 6% [?]


Social Virtual Worlds from Google - It’s all about to change…oh and Facebook too…

Jul 9th, 2008 | By Gary Hayes | Category: Advertising, Creativity, Distribution, Divergence, Innovation, Last Post, Metadata, Personalization, Virtual Worlds

I have mentioned several times in this blog about the next big steps in the metaverse and two of my key points spring to mind, 1) Integration with existing online ‘life’ tools and 2) a company with super deep pockets, Google. So without much fanfare or pomp or circumstance ‘Lively - perpetual beta‘ was sneakily [...]

Popularity: 6% [?]


This Blog - Top Ten Marketing in Australia?!

Jun 8th, 2008 | By Gary Hayes | Category: Awards, Brands, Marketing

We all love lists, funniest, most influential, biggest money earners, largest…and especially top tens/fifties. So it came as a little surprise to find Personalizemedia in the top ten marketing blogs for Australia on Julian Coles ‘Adspace Pioneers’ blog. Personalizemedia was never really set-up as being a traditional marketing blog but more to do with the [...]

Popularity: 7% [?]


Mashing the Real and the Virtual

Feb 13th, 2008 | By Gary Hayes | Category: Alternate Reality, Cross Media, Events, Locative, Media Personalizing, Mixed Reality, Transformation, Virtual Reality, Virtual Worlds, Web 3.0

I am very interested in Mixed or Cross Reality advances at the moment. Over the past 6 months there have been some great trials and even a few commercial enterprises set up including Total Immersion. But a couple of trials caught our attention in the last couple of weeks. The first (virtual into real) in [...]

Popularity: 9% [?]


Virtual Worlds, Web 3.0 and Portable Profiles

Aug 27th, 2006 | By Gary Hayes | Category: Cross Media, Distribution, Featured Articles, Games, Innovation, Media Personalizing, Metadata, Personalization, Portals, Profiling, Revolution, Second Life, Social Software, Targeting, Virtual Reality, Web 2.0, Web 3.0

I have posted prolifically about MUVE’S (Multi User Virtual Environments) in the past, concentrating mainly on the ever customisable Second Life. It is interesting to watch the buzz spreading and consider if virtual worlds are really web 3.0, I think so. A quick look at the evolution of the intraweb from the mid 90’s. From [...]

Popularity: 18% [?]


Smashing Down Second Life’s 4th Wall

Jun 24th, 2006 | By Gary Hayes | Category: Advertising, Alternate Reality, Distribution, Games, Media Personalizing, Personalization, Second Life, Social Issues & Privacy, Transformation, Virtual Reality

Will the “Avatar Based Marketing’ initiatives be a tsunami that will break down the fourth wall of Second Life for most, and in the process end the growth of premium subscribers many who use the world for other things besides doing enhanced duplicates of their first lives.
The shared virtual online world Second Life is at [...]

Popularity: 12% [?]


Second Life - The Creative Tool for the Masses

Jun 13th, 2006 | By Gary Hayes | Category: Alternate Reality, Creativity, Games, Innovation, Media Personalizing, On-demand, Personalization, Production, Revolution, Second Life, Social Software, Story Telling, Transformation, Virtual Reality

Give people very simple and highly social tools for producing and creatively sharing content and truly inventive things will happen. In a growing ‘easy to publish’ movement the current user generated, digital personalized content explosion will continue indefinitely - the creative big bang. A digital stills or video camera and a computer in the right [...]

Popularity: 27% [?]