NOTE: Based on my sticky post ‘The Brand Owners Guide to Joining the Metaverse“.
As promised a rough transcript of my keynote talk to CeBit last week based on my experience of actually building some Second Life sims, talking to those who use them and creating branded environments that have more usage than any others inworld, [...]

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The Second Life builds I did for Telstra BigPond and ABC TV (interview with me at SLOZ and also here at CeBit about this) have been very successful (via The Project Factory) and I have been ’sucked’ into doing several keynote, panels and seminars about this exciting development. The growing maturity (2nd generation) of brands, [...]

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Garys Full Wikipedia Profile Link.
After joining the BBC in London as an editor Gary quickly moved on to lead the BBC’s development of the internet, interactive TV and emerging platforms from 95-04 as Senior Producer and Development Manager. He devised & produced many of the BBC’s ‘firsts’ - Digital Text, the first broadcast interactive TV [...]

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or thirteen non-exhaustive tips for organisations considering becoming stars in the new web 3.0 revolution…
I have mentioned before that I am currently working on a couple of major and one or two minor media companies first forays into the metaverse, or its most accessible incarnation Second Life. I can’t talk about them directly of course [...]

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or thirteen non-exhaustive tips for organisations considering becoming stars in the new web 3.0 revolution…
I have mentioned before that I am currently working on a couple of major and one or two minor media companies first forays into the metaverse, or its most accessible incarnation Second Life. I can’t talk about them directly of course [...]

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I was on a Portable Content Symposium panel last night “Content with your content? How the convergence of media is changing everything we know”. A fellow panelist Ean Thorley (Exec prod at MTV Australia) briefly referred to a new MTV virtual space Laguna Beach - when we started talking about the impact web 3.0 on [...]

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One of those told you so moments and great to think one is ahead of the curve. Back in December 05 I blogged in a post entitled “Apple iHomeMediaCenter” about a few chats I had with Apple folk at the launch of the mac mini in San Fran in Jan 2005 and previously at 2002 [...]

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Ever since I line produced the ‘personalized’ interactive pilot of the L Word with the AFI and Showtime I have been keeping an eye on initiatives that Showtime have been trying out - many via the web given iTV, 3G and IPTV are still just coming out of the woods in US. It was fabulous [...]

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Within hours of a prediction in the last post that one of the online giants would start to deliver TV-like shows over the internet I find a report “…Reality series pilot to be broadcast on the internet” in the San Francisco chronicle. The article points out that Yahoo! is starting to dip its toes into [...]

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�Interactivity must require viewers to give something of themselves and for the system to resonate with that. If all you put in is a vacuous selection, all you will get out is a vacuous outcome.�

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