Jan 182009
 

3202996043_3a42cea2a0 I don’t know what is in the blogosphere water at the moment but every day for the last 6 months or so we seem to get a new list or top 10/20/25/50. They seem to fall into 1 of 4 categories.

  1. The best of’s – Ordered lists based on some open or secret formula of the good, bad an ugly personalities or online sites.
  2. Great tools/software – Really simple pointers to applications that are going to make your online life easier.
  3. Tips/tricks – A plethora in this category as we all want to list our prioritized strategies for engagement, ROI, KPI, SYF and other acronyms.
  4. Case Studies – we all want to know what is working and who is making Social Media, PR, Marketing etc: work.

I have nothing against lists per se as to many new entrants they are very useful ‘bookmark’ fodder or research or creating ‘Link Juice’ ® and getting ‘linked’ to the top influencers/sites etc: but the reasons they are created follow a rather predictable pattern. First the top ‘anythings’ attract us generally – knowing the best examples in any field will help us ‘enter’ that field. Secondly in a linked online world, all those links out draw the same people to your list to check out ‘where they are’ – they will then often re-blog your list and add endless comments of thanks, what about so and so plus quite a few moaners about ‘how unfair the system is!”.

BTW the picture top right is me just playing with my new Canon 5D MkII (*distant shouts of show off*)

But generally it is, like the Oscars, a virtuous circle – award winning, creates more award potential. For any new Social Media entrant, throw a top 20 list together over breakfast and watch the technorati links come in – even if you don’t really have a clue about anythong on the list your creating! Thirdly being seen creating a list suggests, contrary to point 2, that you know so much about your area you can actually filter, rate and rank ‘all’ the masses of activity in that space. Many lists use a mashup of traditional SEO type ratings (links in/out, longevity etc) but we still need to get to a point where subscribers and more importantly true engagement (how many comments and how much time the ‘auteur’ spends in conversation with his/her readers – Laurel Papworth has just done a comprehensive post No Comments? No Engagement, on this).

DRUM ROLL

So without further ado here is a list of my top (plucks figure out of the air) 25 lists/top ofs/best of’s lists (Social Media, Marketing, Media and some Australian ones thrown in). I have used a special algorithm (roughly if the list has lots of pretty colours and has me in it!) a rating from 0 to 100 and then the associated position. Seriously, it is ranked by me on the science behind the list, how extensive and global and if it looks ‘real’ vs political (sure you know what I mean here). Plus elements of timeliness, if the lists are dynamic or a manual operation every month or so.

But I hope you find it useful,  the list ranking is the number at the end of the first line – *sits back and watches the links & comments come in 🙂 Or have we reached saturation point already!*

1 – The Power 150 Media & Marketing from AdAge 92

Not really 150 but now approaching 1000 blogs/sites, a dynamic list (I like those) based on many of the key web measurements systems (technoratic, google, alexa etc) “The Power 150 is a ranking of the top English-language media and marketing blogs in the world, as developed by marketing executive and blogger, Todd Andrlik.” Also check out MediaHunters blog, he has filtered out Australians on the list (snapshot only).

2 – Best Internet Marketing Posts of 2008 by Tamar Weinberg at Techipedia 91

A fabulously researched list of the best articles (cause that’s what thought provoking longer form posts are) on Social Media & Marketing “In the Internet Marketing Best Posts “series,” I take posts that are typically timeless — they’re not confined to a specific event or news occurrence — they’re valuable for the long haul in terms of Internet Marketing and creative strategy. Hopefully, you’ll see that these posts are still relevant in a few years down the road.”

3 – Top 50 iPhone (jailbroken!) Applications by Doug at Installer Apps 89

There are hundreds of iPhone lists popping up – that look a lot like this one. But this top 50 involved the iPhone modding community in a big way so thumbs up from me! “The list is the top 50 applications for the jailbroken iPhone and iPod Touch. If you’re looking for a top list of ‘official iPhone apps’ then refer to the 2 links at the top of this post. I have taken the data from the iPhone Apps you all have rated. . .tweaked the list a little(adding some apps not listed here). . .and here is the massive list.”

4 – Internet Marketing Top Blogs – The Ultimate Rankings – from Winning the Web 88

Tracking over 300 blogs – IM Top Blogs uses a variety of important metrics when ranking sites on the list: Feedburner, Alexa, Complete Rank, Technorati, Google PageRank, Yahoo, Stumble, delicious, Winning Web links and user votes. These 10 quality factors are weighted according to their importance and then combined in a way to give each blog a relative score in points (out of 1,000). This comprehensive points system is used to accurately rank each blog on the list.

5 – The Twitter Power 150 from A Source of Inspiration 87

Based on a secret TwitterRank algorithm and is a bit of a mashup between AdAge Power150 and Twitterank  “the January 2009 list for the top 150 twitter users with advertising and marketing blogs”

6 – Top 100 Australian Blogs Index – by BigPond (Meg at BlogPond) 85

Although an ‘all areas’ list, I like this one because Meg actually tells you the formula (albeit very few ingredients) – useful if you want to try and game…I mean improve your rating! For now the secret recipe  “The Index can be explained as follows. I have taken three variables – AU = Alexa Rank in Australia, X = Global Alexa Rank, T = Technorati Rank and applied a formula – which is (3 x AU + X + T) /5.”

7 – Top Ranking Social Media Websites by Michelle MacPhearson 84

Probably the only ‘top’ list that has an accompanying video! Michelle has some very practical 101 link building & SEO  tips on her site “These are the top ranking social media websites that you should focus your link building efforts on.”

8 – 50 Best Web 2.0 Travel Tools by Christina Laun 83

There is a bit of a collection growing in this series and they are all pretty good. From Christina on the travel tools “Travel tools on the Web have continued to evolve, taking in all that Web 2.0 has to offer, and enhancing the ability to share information, work creatively and increase collaboration between users and companies”

9 – BIGLIST of Search Marketing Blogs by Top Rank 83

OK not particularly ordered, just a very Top Rank editor’s BIGLIST of SM and marketing blogs, alphabetically. A good resource, but not really a “best of”? – “…a collection of over 400 blogs maintained by the staff at TopRank Online Marketing. This edited list includes blogs that cover a range of internet marketing topics ranging from SEO (search engine optimization) and PPC (pay per click) to blog marketing, marketing with social media and online public relations.”

10 – Top Mobile Social Networks Services & Applications by Laurel Papworth 82

A particularly large growth area. This directory site is a great starter resource for those looking at some of the key applications across the mobile social web. “This is a directory list of all known mobile social networks for cellphone and mobile devices. Well, known to me, Laurel Papworth anyway. I compiled a couple of hundred social network services for the cellphone and mobile devices in mid 2007 for a presentation at WebDirections on Mobile Social Networks. In 2006 ish I was posting on GPSLocationBasedService any gps mobile stuff on social networks I could find. In 2007 I used MyMobilePals. I’m now merging those two sites into this directory list of mobile social networks.”

11 – Second Life in perspective: A round-up of 50 virtual worlds by Dan Taylor 81

One of the best early lists showing how widespread virtual worlds are becoming – and there are a lot in this category also. This list contains lots of useful subscriber information but also has online games. Of course I did my own post and popular Virtual World video list (of sorts) a few months ago here. From Dan “the below round-up of 50 virtual worlds, ranked by approximate user numbers. Gleaned from a wide range of different sources, they are mostly self-reported and cover a multitude of differing definitions. I’ve tried to reconcile the figures wherever possible to try and reflect number of active users rather than number of avatars or visitors to the website, although many will still be way off base.”

12 – 50 Top Niche Social Media Sites, and Their Power Accounts from Kolbrener 78

…below is a list of 50 niche social news sites and their power accounts. You could contact a few power accounts the next time you have a piece of news you want to get out. You could join a small community and become a power account yourself. Or you could just check the list out for a few new interesting sites to visit.

13 – Top 25 Ways to Tell if Your Social Media Expert Is a Carpetbagger from The Buzz Bin 77

As a result, there are many, many companies, agencies and consultants rushing to offer social media services. Unfortunately, they don’t know what they’re doing

14 – 10 of the Best Social Media Tools for PR Professionals and Journalists from Mashable 76

In the ever-evolving world of social media, public relations professionals (PR) and journalists have more opportunities than ever to build strong relationships.

15 – Top 42 Content Marketing Blogs from Junta42 74

Junta42 is a search community site focused on content marketing and custom publishing solutions. If it’s content about content, from blogs to articles to podcasts to videos, you’ll find it here.

16 -Top Social Media Sites by Prelovac 72

Only based on Alexa but a nice long list and nicely coded with column sorting. This is a good exercise in php/Alexa and all about deciding what should be included “This is the comprehensive list of best Social Media and Social Bookmarking sites. I have sorted it by Alexa ranking which roughly represents the popularity of website.”

17 – Top 150 Social Media Marketing Blogs by eCairn 71

Bit of a URL dump but based on one of those ‘secret algorithms’. “We just implemented our “influence ranking algorithm”. So we ran it against the ~1000 ’social media marketing’ blogs we monitor on an ongoing basis (along with tweets, forums, Q&As…) – The influence algorithm used for the ranking is purely link based. Its uniqueness is that we are only counting the links within the dataset of blogs that are part of the community, both blogroll and direct links.”

18 – Australian CEO’s that Twitter by Laurel Papworth 69

Another list only, but given Twitter’s growth and engagement a very important one from a national standpoint. It contains over 40 examples with links to their Twitter accounts. Be interested in other country’s version of this from Laurel ” Want a list of Australian CEOs that are on ? Scroll to the bottom. Business Week have a piece on each CEO that uses the so-called ‘microblogging’ service . I don’t like the term micro-blogging when applied to as it’s less of a one-to-many asynch depth of content site like a video blog or a multimedia blog and more of a few-to-few synchronous chat channel.”

19 – Top 25 Web 2.0 Apps to Grow your Business from Aviva 69

“In this guide we cover the 25 best web2.0 applications for entrepreneurs who are looking for simple, cheap, and effective solutions to solving some of the tasks facing their small business or startup. The 25 applications selected were chosen both on the basis of their usefulness for the individual small business manager as well as their effectiveness in providing community support and networking opportunities for users”

20 – Top 100 Australian Marketing Pioneer Blogs by Julian Cole 68

Really an Australian subset of AdAges Power150 with a Julian  ‘marketing innovation’ ranking element – “The ranking system is very similar to the AdAge Power 150 methodology…I have also added a Pioneer score (10), this is a subjective score which is scored in terms of the blogs ability to have pioneering thoughts about Marketing. I believe it is our role as Marketing bloggers to discover and inform the rest of the industry about the changing Marketing landscape.”

21 – Australia’s Top 50 Twitter Influencers (aka The Twitterati Top 50) from Shifted Pixels 67

There have been a number of lists posted around the blogosphere about the Top 50 Australian bloggers or Top 100 australian marketing blogs etc. As we couldn’t find an equivalent list for twitter – we put together a list of Australia’s most influential Twitterers. This is a draft version for now and im sure we will release a more accurate version soon.

22 – The Top 50 Social Media Blogs Of The Year 2008 from Evan Carmichael 65

Trying to keep on top of the ever-changing world of social media? Whether you are a marketer, developer, technologist, industry insider, or simply a news lover, this is the list for you

23 – 50 of the Most Powerful and Influential Women in Social Media from Immediate Influence 64

Based on Alexa and Twitter nominations only “I asked my twitter friends to nominate people who they thought were some of the most powerful and influential women in Social Media. It was no surprise that they quickly and enthusiastically responded with the list of ladies below”

24 – Social Media Case Studies SUPERLIST- 19 Extensive Lists of Organizations Using Social Media from Interactive Insights Group 63

OK getting spooky now, lists within lists within lists…A great way to get ideas for how your organization can use social media is to check out what others are doing. Here are 18 sites below (and one book) that will get you started.

25 – Top 12 Communications, Marketing And Social Media Podcasts from Davefleet.com 61

“If you’re into PR and social media and you’re new to podcasting or are looking for a few new shows to check out, here are my current favourites, in no particular order”

26 – Top 10 WordPress Plugins for Social Media from Traffikd 56

Did I say 25?! Ah well. If you’re a WordPress blogger and you’re looking to use social media to reach more readers, there are plenty plugins to enhance your blog’s optimization for social media. Here are 10 of the best.

So there you go. You made it this far and still conscious. If you have any other great top 10s/20s etc: or other favourite lists please chuck-em into comments for all to see and who knows there may even be an update of this already definitive (hehe) list….

Oct 112008
 

There have been a few lists published in blogs and mags recently attempting to filter out the most reputable marketing and/or media Australian blogs but which one should we pay most attention too, if any?

I was surprised when this (personalizemedia) ‘rather personal’ intermittent blog appeared 9th place on the local Australian Adspace’s list back in June but even more surprised when it charted in the top 250 on the international AdAge Power 150 Marketing and Media list. Things have gotten a little more confusing as there is now another list compiled by BandT marketing magazine, based on AdSpace’s list which itself is based on AdAges.

Julian Cole (AdSpace) has further created an updated second list which is already different from the one published a week earlier in BandT, includes a new metric and also now includes Australians working overseas (vs just those based on these shores). But I am not going to delve into any of the politics but rather wonder what the purpose of these lists are really for? Independent voices promoting themselves, a resource for local Australian companies looking for good social media advice or just plain vanity on the part of those (like me here and now) bleating on about it?

Regardless I have created another list, but this time a direct lift of the top ten Australian ‘registered’ media and marketing blogs on AdAge’s Power 150 – if they are good at marketing then they should be on this list. AdAge has had a consistent nine categories of measurement vs other lists that are in flux. They are:

  1. Todd’s Rank
  2. Yahoo Inbound Links
  3. Technorati Rank
  4. Technorati Inbound Blogs
  5. Technorati Inbound Links
  6. Collective Intellect Rank
  7. Alexa Traffic
  8. Bloglines Subscribers
  9. Google Page Rank

So without further ado these are the top ten Australian media and marketing blogs as at mid Oct 2008 – I include their overall international position to aid reputation assessment internationally.

1. ProBlogger – Darren Rowse

“Blog Tips to Help You Make Money Blogging”

AdAge Power 150 Position (Oct 08): 6

2.Bannerblog – Ashley Ringrose

“Where Banners Click”

AdAge Power 150 Position (Oct 08): 76

3.AcidLabs – Stephen Collins

“Strategies, Tools and Processes to Empower Knowledge Workers”

AdAge Power 150 Position (Oct 08):132

4. Servant of Chaos – Gavin Heaton

“There is much to write and much to read … we are essentially living in a world of chaos.”

AdAge Power 150 Position (Oct 08): 133

5. Social Network Marketing – Laurel Papworth

Online Communities & Social Networks are changing the way our society interacts, at a local, Australian & global level. Participatory journalism & user generated content provide us with the mechanism to observe, record & dissect the changes. Marketing & P.R. are changing. Interesting times bring interesting discussions – the DIALOGUE is the CONTENT!

AdAge Power 150 Position (Oct 08): 137

6. Young PR – Paull Young

“Discussing issues affecting PR Students and New Practitioners”

AdAge Power 150 Position (Oct 08): 147

7. Get Shouty – Katie Chatfield

“This blog is a celebration of: being passionately wrong; being fearlessly right; allowing authenticity to shine; the fold over funny; and, above all, the power of not taking yourself too seriously.”

AdAge Power 150 Position (Oct 08): 207

8. Better Communication Results – Lee Hopkins

“Innovative and passionate communication for innovative and passionate communicators”

AdAge Power 150 Position (Oct 08): 223

9. Personalizemedia – Gary Hayes

“The Digital, Personalized You in Immersive Media Worlds.”

AdAge Power 150 Position (Oct 08): 233

10. Adspace Pioneers – Julian Cole

“Julian Cole”

AdAge Power 150 Position (Oct 08): 305

Jun 082008
 

We all love lists, funniest, most influential, biggest money earners, largest…and especially top tens/fifties. So it came as a little surprise to find Personalizemedia in the top ten marketing blogs for Australia on Julian Coles ‘Adspace Pioneers’ blog. Personalizemedia was never really set-up as being a traditional marketing blog but more to do with the personal relationship between content and society and/or individual – duh, ah thats what marketing is 😉 Now seeing I am a celeb I might have to blog more than once every two weeks, while waiting for the Oscar style award to arrive on the doorstep. Perhaps I will do my own awards, Top 10 best blog award blogs or how about Top 50 put downs of Second Life or other Social Virtual World by folk who have never used it 🙂 Anyway back to the story…

Julian says he used AdAge Power 150 methodology which sounds good to me – well as long as your in the top ten then the method is academic. He explains more (and I add a snapshot of top ten afterwards)…goes to open the champagne, well OK tonic water…

I decided to make this list in order to shed light on the Australian Marketing Blogosphere and hopefully connect you with some great Australian Marketing thinkers. The ranking system is very similar to the AdAge Power 150 methodology. I have used the same variable to rank the blogs (Google Page Ranks (10), Technorati Authority (10), Technoati Blog Reactions (10), Alexa Page Ranking (10), Bloglines (10). I have also added a Pioneer score (10), this is a subjective score which is scored in terms of the blogs ability to have pioneering thoughts about Marketing. I believe it is our role as Marketing bloggers to discover and inform the rest of the industry about the changing Marketing landscape.

Apr 262006
 

A piece of advice, don’t do it just because you can. As reported by Reuters a pre-release of Mark Thompson’s state of the BBC’s relationship-with-audience speech. He obviously makes references to the much talked about Integrated Media Player (again!) but interestingly talks directly about personalized content, echoing my question to Ashley a couple of weeks ago.

The BBC is in danger of losing the interest of the young generation unless it develops a new breed of personalized and on-demand programming, according to Director General Mark Thompson. “The BBC should no longer think of itself as a broadcaster of TV and radio (with) some new media on the side,” Thompson said in an advance copy of a speech due to be delivered on Tuesday evening. “We should aim to deliver public service content to our audiences in whatever media and on whatever device makes sense for them, whether they are at home or on the move.”

Yep, the BBC and every other heritage media brand are going through the same evolution pains and adopting emerging media as a plug-in or morphing existing elements, but this may work even for the BBC with its 2.7 billion GBP funding. Today’s new media is more about perceived ‘non-managed’ brands – users prefer corporate ands-off, DIY services. I was speaking recently at the Sydney Opera House and mentioned that MySpace attracts its users because on the surface it appears a non-corporate, computer controlled shell, brand and not one now run by the dark side, News Corp. The BBC though probably has no option. When I joined the BBC in the mid 90s we were actually running a BBC branded ISP called the BBC networking club – a few dinosaurs will remember that 😉 It had a cult, loyal following, mostly off the back of the academic clique of internet alpha 0.1a – but when it got too big the BBC decided switched and became push’er over the web rather than pull and get among the audience, it did become very difficult to manage (staff demands etc). But as I said there is no choice so on top of personalized content Mark goes on to talk about the other stuff the BBC plan to do – the usual mix of copycat social networking, media uploads and collaborative publishing that many larger broadcasters are ‘fiddling’ with:

As part of a shift in its online and digital media strategy, Britain’s publicly-funded broadcaster said it will revamp its Web site to include user-generated content such as blogs, music and home videos, similar to the MySpace service that is hugely popular with teenagers. The BBC will run a contest that asks individuals to redesign its Web page, holding up online services Flickr, YouTube, Technorati and Wikipedia as examples. Other initiatives include a plan to let radio listeners create their own customized stations, and the creation of a teen-focused brand that will span TV, radio and broadband.

I have a great deal of respect for Mark Thomson having worked with a few years ago in the early days of BBC’s digital revolution. He realises that when change needs to happen he quickly responds (well as far as the lumbering machine of 25 000 people can) and the BBC has a great deal to offer still (being the most responsible to its audience broadcaster in the world) – but I have concerns that artificially constructing social networks and so on will do it more harm than good. OK you can throw self-maintaining, AI controlled forum at the problem, but this is more about brand rather than ‘can do’. To raise an alternate voice, given the potential and likely rush of Fox advertising into MySpace, there may be an exodus from that particular island and the refugees may actually be ready to be shipwrecked onto the last ‘commercial free’ piece of rock in the progressive media ocean – BBCSpace. OK back to the argument…
The BBC brand has always been about trusted editorial, quality of service and its amazing archive – I feel that the BBC should ‘connect’ with its audience ‘primarily’ through its this media, and allow the discussion, network to grow organically around that, rather than justifying the license fee by akwardly running a large UK social network – which will grow to where much of it will be unrelated to its media. Also the BBC should continue to push the ‘form’ envelope with more cross-media innovation, Jamie Kane and beyond. Also the initiatives looking at the BBC long tail and attaching rich metadata should now have massive resources (millions of GBP and tens of people) thrown at it before it is too late – I shall leave the last word to Mark…

“The second wave of digital will be far more disruptive than the first and the foundations of traditional media will be swept away, taking us beyond broadcasting,” Thompson said.

Posted by Gary Hayes ©2006

Just received the link to MediaGuardian article about the above…BBC unveils radical revamp of website

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