Jun 222009

I was invited to keynote at the IADIS multi conference in the really tough summer environment that is Carvoeiro (a quaint Portugese coastal town & limestone cliff’d seascape on the Algarve). The conference (at the Tivoli Hotel image below) has many strands overlapping probably due to over 1300 submitted papers looking at a massive range of topics. I have linked to each of the main strands below that were excellently edited by Prof. Katherine Blashki, Prof. Pedro Isaías & others. Most of the papers are typically academic (meaning theoretical or retrospective), but a few gems some were ‘zeitgeist practical/industrial’ and some needed a good deal of focus, kick-up the proverbial.

TiVoli Portugal

I was lead keynoting for a few strands, namely Telecommunications, Networks and Systems 2009, Informatics 2009 and the main conference Game and Entertainment Technologies 2009. It was a tall order to bridge these areas so I tried to encapsulate a few of my own current practical strands as well as ‘thinks’ at how play is truly everywhere, already escaped the bounds of the screen but the real focus was about the many new forms being created organically inside social media networks. (This slideshare is annotated – albeit in a slightly jetlagged haze and so only scrape the surface of the key messages!). The talk was well received and nice to see terms like ‘transocialmedia’ being used in discussion in later sessions. Also interesting to see a Strategy Analytics report using the term ‘Social Virtual Worlds’ I coined a couple of years ago in a report linked here and in my presentation below.

Continue reading »

Nov 072005

Who would have thought a web site that started as searches for text strings could start to worry the biggest corporations on the planet? Well the New York times today in the article “Just Googling It Is Striking Fear Into Companies” points out that as more and more people are becoming active searchers (and in the future of course active personalizees) across a range of platforms, they are trusting less on market dominance and associated blanket advertising to make those important ‘buying decisions’

Wal-Mart is scarcely alone in its concern. As Google increasingly becomes the starting point for finding information and buying products and services, companies that even a year ago did not see themselves as competing with Google are beginning to view the company with some angst – mixed with admiration.
Google’s recent moves have stirred concern in industries from book publishing to telecommunications. Businesses already feeling the Google effect include advertising, software and the news media. Apart from retailing, Google’s disruptive presence may soon be felt in real estate and auto sales.

As in my recent post about Robin Sloans vision of a Google (Googlezon) dominated planet the evolving personalized information construct looking at a future some 8 years away, perhaps this really is the beginning of the end of the stranglehold of corporation and scarcity media? As the NY times article continues:

The company’s current lineup of offerings includes: software for searching personal computer files; an e-mail service; maps; satellite images; instant messaging; blogging tools; a service for posting and sharing digital photos; and specialized searches for news, video, shopping and local information. Google’s most controversial venture, Google Print, is a project to copy and catalog millions of books; it faces lawsuits by some publishers and authors who say it violates copyright law.

and this started as just basic search. Search is, as we all know, the foundation of personalization – once truly ubiquitous algorithm, agent based, profile capture of what is relevant to you kicks in – the conglomerates will be more than worried. Using a rather dodgy ‘going for a drive metaphor’ already blogs such as Gizmodo are steering many buyers, Amazon has provided a view of the long tail and shifted audiences/buyers to niche rather than mass – google is providing the map (not just Google maps!), get to anywhere from here. The real issue of course is that that anywhere is going to be quite different from where people use to travel to. Finally from the article Mr. Breyer, the Wal-Mart board member:

Internet search, like personal computing in its heyday, is a disruptive technology, he said, threatening traditional industries and opening the door to new ones.

Better be quick and work out what those new ones are before its too late.

Posted by Gary Hayes ©2005