Sep 252010

You shouldn’t be asking do I need a community of interest around me and my work but what will happen if I don’t have one!

Yesterday I presented twice at a great two day conference in Melbourne called ‘Arresting Audiences‘. The irony of the title not lost on this writer as the real intention of the event run by Film Victoria (a traditional film funding organisation) was commendable – finally focus on ‘users‘, ‘watchers’, ‘participants’ aka as old school ‘audiences’.

Most of the talks explored new marketing, basic demography and obligatory future trends with a couple of inspirational ‘write for your inner audience’ highlight talks from the likes of Jane ‘buffy/BSG’ Espenson, but I was asked to look at the social and transmedia aspects that affect and impact on audiences/communities so below is:

  • the embedded slideshare of my presentation
  • a little explanation
  • a trans-social-media community flow chart (used as a presentation pivot)
  • and a draft ‘in-development’ widget, which I didn’t show but which looks at reach & impressions over time (broad engagement)

Continue reading »


 Posted by on July 22, 2009 at 12:49 pm  Add comments

A series of tools Gary has created for hundreds of his workshops and training, designed to help teams generate ideas or quick pitches from assigned stories/genre/intention/business etc: You will need Shockwave and/or Flash players installed into your browser to view these – get it from Adobe here.

Click the links below

SOCIAL MULTI PLATFORM TV BRIEF O’MATIC – “Flash app, designed as a tool to develop your audience/user centric thinking when creating Multi Platform Social properties. It gives you a well known existing story world and requires you to meet two ‘user centric’ objectives (primary and secondary) and also a business model to fulfil”

TRANSMEDIA-BRIEF-O-MATIC FLASH “This randomly chooses (on command) story/TV worlds and two simple ‘objectives’ to take into account in your presentation back. There are two sections TV extension and pure Transmedia.

PITCH-O-MATIC SHOCKWAVEFor students & media professionals to develop their ‘off-the-cuff’ pitch and presentation skills”!

WINDMILLS OF OUR TRANSMEDIA MINDS – FLASH “…that takes you on a journey!  To help exercise those ‘cross media’ muscles or drive you bonkers. It is a work in progress (what isn’t nowadays) and many more ‘user journey’ options will be added

MULTI-PLATFORM MOVIE STORY & BUSINESS INTENTION’ER – FLASH “A well known movie story world, across 5 selectable key genre

GAME GENERATOR  SHOCKWAVE “For teachers and students to come up with the seeds of a new game”!

MASH-UP MACHINESHOCKWAVE “To get you thinking about new online services”

TWEETOMATORSHOCKWAVEFor tweeters who are sometimes lost for things to say”!

FORMAT-O-MATORSHOCKWAVEA ‘Cross Media Format Generator’ that plays on a few key concepts and potential new formats.”

In progress:

USER JOURNEY O’MATIC – will, based on your story fragments/settings create a route through multi platforms

SOCIAL MEDIA BALANCE – requires you to maintain and grow a user based community by carefully clicking at the right times across social media and PR releases!

ALTERNATE REALITY GAME O’MATIC – An extension of the windmills machine above, based on your story world and style of ARG it will give you a suggestive sequence of  ‘story based events’ in sequence


 Posted by on April 26, 2009 at 12:32 am  Add comments

Tweet0mator v 1.1 – In progress

“For tweeters who are sometimes lost for things to say”!


  • RANDOM TWEET: Click on the randomtweetomator button to generate a completely fresh, full, slightly surreal tweet
  • MODIFY: Click on any of the 6 blocks of text below the main window to try alternative fragments in the main update text
  • SEND: Click on the send to twitter box and it will open up your browser and update page (assuming your logged into twitter) – click the final update from there

  • Devised by Gary Hayes & Laurel Papworth
  • Programmed by Gary Hayes
  • TWEEPS: At the moment there are a few hundred key Australian tweeps in there. As I write the top 1000 and other selected regions are being added.
  • FINAL HOST: Eventually this will be permanently hosted on
Mar 312009

A cross-post from the LAMP blog I also run: LAMP mentored ‘Social Media, Multi-Platform’ Drama Scorched won the coveted International Interactive Emmy Award from the Academy of Television Arts & Sciences last night at MIP TV. The first time Australia has won this award.

A big congratulations particularly to producers Marcus Gillezeau and Ellenor Cox from Firelight Productions. These awards are held annually at MIP TV in Cannes and celebrate the most innovative drama, documentary, informational and entertainment services delivered on multiple platforms.

iemmy-awardThrough these awards, the International Academy of Television Arts & Sciences is celebrating a significantly growing sector of the television industry and recognize excellence in content created and designed for viewer interaction and/or delivery on a digital platform.

The 2009 Winners.

Fiction category winners “Scorched” Firelight Productions in association with Essential Media & Goalpost Pictures, Australia

Non-fiction category winners “Britain From Above,” BBC / Lion, United Kingdom

Children and young people category winners “Battlefront”, Channel 4, United Kingdom

Brian Seth Hurst (Second Vice Chair at Academy of Television Arts & Sciences and CEO at The Opportunity Management Company) who helps organise these awards sent through this Twitpic of himself (mid left), Chris Hilton from Essential Media and Entertainment (far left), Marcus Gillezeau (mid right) and Mike Cowap (Innovation Head at Screen Australia – far right), at the after awards (30 minutes ago!). Picture from Brian Seth Hurst (actual photographer as yet unknown).


The story has also been covered in The Hollywood Reporter, TVAusCast,  TV Tonight, Digital Media, Campaign Brief, ShowHype and NineMSN

Digital Media magazine has a few ‘delegates’ over there at the moment who are twittering events as they happen you can follow them here. This is how we found out about the award over here from several other tweeters…

  • PipRMB: Aussie digital media company Firelight Prods. have won the first ever International Digital Emmy for best drama for Scorched – huge congrats
  • BrianSethHurst: Winner Fiction Int’l Digital Emmy Award “Scorched” Australia Goalpost Media, Essential Media
  • FanTrust: Check out Scorched which just won a digital Emmy— outstanding fictional drama for 3 screens. Live from #miptv

The Digital Media magazine also featured an article prior to MIP TV referring to LAMP’s involvement in the project –

“Meanwhile the makers of NineMSN cross-platform drama Scorched, Marcus Gillezeau, Ellenor Cox, Michael O’Neill and Brad Hayward, have been nominated for an International Digital Emmy Award. The awards ceremony will be held on March 30 at the MipTV conference. Scorched was financed by Nine Network, ITV International, Screen Australia and the New South Wales Film and Television Office and developed through the Australian Film Television & Radio School’s Laboratory of Advanced Media Production (LAMP), which is Australia’s premier emerging media research and development production lab.”

Other awards winners noted by TV Week

The International Academy of Television Arts & Sciences revealed the winners for the International Digital Emmy Awards at the MIP TV opening festivities in Cannes, France.

Australia won its first International Digital Emmy award in the fiction category for “Scorched.”

The non-fiction category went to “Britain From Above,” while “Battlefront” won the children and young people category. Both programs were from the U.K.

Below is a shot of the team with Jackie Turnure (far right – now at Hoodlum) back in May 2006 when they started planning the Social Media elements of the experience on a LAMP residential. There were then several follow up sessions with them to help crystallize their ideas. (Pic Catherine Gleeson)

Scorched has received a great deal of attention and commentary from press and also those closer to the project. This is the LAMP post about the launch, here is Guy Gadney at MIPTV at the moment (then head of PBL New Media, Channel 9) and Gary Hayes (LAMP Director’s personal media blog). It is great news that another LAMP connected project has won the International Emmy’s – examples of earlier ones included Jim Shomos (LAMP mentor) with his Forget the Rules projects, the winner of the Ogilvy Amex award by then LAMP mentor Jackie Turner and other LAMP projects such as The Deep Sleep won development awards too.

xeno_cannes01-ghayesPrevious iiEmmy award winners in related categories have included Canadian Xenophile’s Alternate Reality Doco/Drama Regenesis and Total Drama Island plus fellow Canadian’s Zinc Roe with their Zimmer Twins service (now featured globally).

Link to the Canadian’s winning most awards two years ago here and the image below is of the two teams during the awards taken by Gary Hayes.

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