Transmedia-brief-o-matic

 Posted by on August 31, 2010 at 2:58 pm  Add comments
 

Welcome to my simple multi-platform, mostly commercial, transmedia ‘project’ assignment machine. As I coded this in a couple of hours there are only two sections currently:

  1. TV Extension – create/present a transmedia service, extending the given TV story and meeting the two objectives. Focus on the main objective with the major elements of your cross platform, TV extension and have at least 2 other elements refer to the secondary objective. Use the design chart below to decide on how to expand the story world. Note: currently these are Australian shows, but given 80% of Australian TV is US  or UK imports, they are broad enough for now – but you must be precise in your extension of the existing story
  2. Transmedia – create an original transmedia service (that doesn’t have a film or TV element!) using the given story world ‘suggestion/trigger’ and the two specific objectives. As in 1 focus on the main objective but with this exercise the key is to really develop something self contained and clearly look at the primary narrative existing on other platforms without the luxury of TV or Film. Also the suggested ‘story worlds’ (books and films) are there as generics and basic ‘story environment’ triggers, so for example if it says ‘Jaws’ any shark or sea predator story is acceptable.

Click the tabs attached left and right of the boxes to generate the random suggestions

Please use this image to help you decide on where aspects of the story are best placed

TranSocialMedia Story Telling Workshop Sheet

Dec 232009
 

(Embed code below!) 1000 decorative, randomised quotes, 2000-10 by 350+ key thinkers on Social Web, Transmedia, Games, Tech & Social Media Marketing.

I have been trying hard to think of an insightful retrospective post for the end of the decade but decided, that like the decade itself, it might be best to distill a broader perspective than my own blinkered viewpoint 🙂 Also I thought it important to end the decade and try to use the ‘wisdom of the crowds’ (who are slightly ‘otherwise engaged’ at this time of the year!) to aggregate over 1000 lines of wisdom from some of the top social media thinkers. (This is where you come in too…more later).

First though, as you can see above, in true widget style here is my ‘Social Web Words Widget – Quotes of the Decade’ viewer –  a randomly generating display of growing selection of meaningful social media quotes from the past ten years (a few a little earlier!) written or spoken by over 350+ key people in the area (and even a few from me!). After the fold an embed code for you to add this to your own posts/sidebars and more about the viewer and selection.

If you want to embed this on your page just use the code in the box below. Drag select it all then copy/paste into any site. Use this code as I will be regularly updating it with more quotes as I collect them and drop in the ones in your comment stream.

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Nov 122009
 

Will the integration of Social Media into TV give the tottering Broadcast giant a well needed injection in the arm, or is it another doomed hybrid?

sky_social_xbox

Sky Social TV on XBox Platform

This pretty detailed post below looks at twenty or so of the best offerings that glue TV and Social Media together – whether its live chat on the TV screen or playing a game on your laptop/mobile/games console in sync with the TV show here are most of the already existing services in this space. We have seen two key audience behaviours happen in the past 3-4 years that change the status quo – TV on one screen, social media on the other.

UPDATE: The Guardian UK did an follow-up interview with me in reference  to this post. The article by Mercedes Bunz is called The X Factor marks the start of TV becoming social – “Emerging media producer Gary Hayes discusses the Twitter buzz around shows such as The X Factor and its implications for TV’s future”

Firstly the increased use of social media real time, communication tools (such as Twitter, SMS and Skype IM etc) means there is now a growing roar off in the distance. The viewer back channel, real time social chatter, “did you just see that”, “I don’t agree with what he just said” and most worrying for broadcasters “I’m not going to watch this again. Agree?”.

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