Top 175 (non US) Media and Marketing Blogs by Country

OK in a ‘top list’ mode at moment and browsing the definitive AdAge media and marketing top 1000 I noticed even more than usual, the dominance of the most communicative country on the planet, the US. In fact of the top 500, the US counts for 327 –  so I crunched the numbers and using the wonders of TextWrangler, filtered out leaders from the rest of the world, the other 173 (who write English) . It produced some interesting top tables and results. Who are the other leading countries, opinionated voices, insightful perspectives, top communicators in media and marketing blogs? Which countries are missing? Who are the leading voices in each country? Also would be interesting to look at gender breakdown, individual versus agency or even age of ‘the voice’ for each blog. But will leave that for others – for now, less get ‘national’!

I added a twitter url to the top 250 – where there was an obvious link on the landing page or the URL in the list. Apologies otherwise, hunting around for twitter feed links takes time and really shouldn’t be needed for marketing blogs top pages!

I separated a country out if it had 3 or more entries in the top 500 and they are listed by most entries (after the US of course!). Interestingly England and Great Britain are separated in the source list hence two tables – last time I was there England was part of Great Britain? Finally AdAge (created by Todd Andrlik and managed by Charlie Moran) started looking at the top 150 blogs but now has grown to reflect the massive interest in new forms of human communication (that is marketing/media) but it is a living organism and has subtle changes on a daily basis so the big disclaimer with this list is that it this is a snapshot from yesterday afternoon, 20 September 2009.

The first column is the national position and the third column is the overall global AdAge position. The order is based on number of bloggers in the top 500 then sorted by average position (lower is better). So in order of marketing media, blogging-in-English prowess we have 1st, USA followed by…

2nd ENGLAND – av 281

3rd CANADA av 261

4th AUSTRALIA av 280

5th GREAT BRITAIN  av 265

6th IRELAND av 276

7th INDIA av 242

8th NETHERLANDS av 134

9th SINGAPORE  av 234

10th PORTUGAL av 372

11th ITALY av 50

12th SWEDEN av 215

13th BELGIUM av 235

14th SOUTH AFRICA av 301

REST OF THE WORLD (less than 3 entries)

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