Three more quick cross posts from LAMP Watercooler – yes feeling guilty already!
Bring the Love Back
We have seen a lot of videos about the changing media environment but this one nearly a year old, slipped through the net. So just been to a great business, Trans-Tasman lunch and Tony Surtees who was speaking about ‘The Conversation’ played this very cool video which reinforces my previous post. Funny and worrying for traditional advertising models at the same time.
Online ads more effective than TV ads
The block below is from Advanced TV and seems to be another brick in the wall of proof that the ‘two-way-network’ is now starting to reach an ‘advertising’ contender level of maturity as most folk are spending most of their time on the web. It has synergy with other reports from Pew and Nielsen (which we will comment more on soon) of the growing ‘creativity’ and/or sharing exhibited by Generation C’s and Millenials again drawing people away from passive media consumption.
But back on topic, last year in the UK Google showed it already had more ad revenues than one of the leading Commercial broadcasters Channel 4 while also stating that the UK population were spending more time on the web. Also with the trojan horse of DVRs (Personal Digital TV Recorders) renowned for ad skipping, methinks advertising funded broadcasters seriously need to do some R&D into new advertising models – especially as this is a portent for contextual, personalized and targeted advertising. (Oh and for those who haven’t seen it yet I embed EPIC below for the upteenth time).
NBC has released research that suggests advertising in its programmes streamed online are better liked and more recalled than advertising on TV. According to a survey conducted on 5000 users of NBCÃ¢Ã„Ã´s online service Ã¢Ã„Ã²NBC RewindÃ¢Ã„Ã´, viewers said ads streamed online with full-length episodes were less disruptive than on television and that they had a strong desire to interact with advertising. Ads with Interactive elements were more likely to elicit higher brand recall as well as high agreement that the ads were entertaining and relevant. “NBC.comÃ¢Ã„Ã´s loyal users actively navigate and curate their own experience in NBC Rewind, so there is a high level of engagement,” said Peter Naylor, senior VP, digital media sales, NBC Universal. “These research results show that when the right message is tailored to the right medium, this engaged audience really responds and our advertisers win.”
The Richest Mobile Platform Ever?
I have been using my iPhones to do some strange things over the past months. Most of the coolest apps come from the very active community of developers already delivering some great apps via the installer application that runs on unlocked iPhones. I have remarkably run PlayStation 1, Nintendo Entertainment System, SCUMM and Gameboy emulators. I never thought I would be playing with Tomb Raider on a hand held device so soon. So it makes absolute sense that Apple finally makes this official and opens the iPhones doors to developers via its SDK programme this week. Wired has a brief article with some rumours of the likely extension-type applications that will turn the iPhone into ‘the’ most eclectic mobile device on the planet.
Four months of rumors, speculation and giddy anticipation will come to an end Thursday, as Apple prepares to reveal how it will transform one of the most-hyped devices in tech into a full-fledged platform…the SDK will be in programmers’ hands soon, and analysts and developers expect a wide variety of applications to blossom in the coming months – everything from photo-editing apps to motion-sensing games that take advantage of the device’s orientation sensor…While enterprise software may not be as sexy as movie and game apps, its inclusion could be huge for Apple’s ability to meet its goal of 10 million iPhone sales by the end of the year. By adding features like push e-mail and cultivating relationships with corporate-software vendors, Bajarin says, the iPhone could become one of the major communication platforms in business, making it much more competitive with the corporate-friendly BlackBerry.