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Search Results : reality

Jul 062012
 

001_Darwin Walkabouts Pt 4 Litchfield National Park

I was invited to present to a small public group last month on Media Futures up in the Northern Territory here in Australia – this followed an ABC only presentation. I generally don’t do the Futurist thing, I feel uneasy, stepping into tarot, astrology or doom sayer territory, where many factors such as user behaviour, new devices or new format/marketing development are on unpredictable shifting sands. So I prefer to call my approach to future ‘no brainer’ism’. There are some things that are so obvious, in terms of where we are heading, that simple trends analyses will give us some clarity in around a 2-5 year timeframe.

I will let my long 2 hour (130 slide!) presentation speak for itself below but the premise felt pretty unremarkable from my perspective. I am worryingly developing a rather ‘elder-like’ “nothing-new-under-the-sun” attitude. Also some predictions are just too obvious. Making the jumps from smartphones to wearable computing to bionic connectivity to singularity is not what I am talking about here, but a much more near term ‘what will most of us be doing in a few years time’ – but several at the presentation apparently still had their minds blown!? I think that ailment is treatable.

The spine of the rather winding narrative arc was some simple trend extrapolation across four of the key themes and asking questions about their trajectories:

  • Social Share & Online Connection – What is the end result of ‘society’ existing mostly online?
  • On-Demand TV & Everything Else – What does it mean if appointment to view goes away, do we need to learn if everything is on tap, will a million digital campfires light up the landscape?
  • Mobile & Locationalism – We carry the world with us. But what happens when the digital world is layered over the real world?
  •  Transmedia & Content Everywhere – There are no device boundaries. When content is truly free to move across every device, will all our, stories our life memories follow us across our personal media channels?

So on with the show. Predicting Present Futures – a title really based on Marshall McLuhan’s observation

“I don’t know who discovered water, but it wasn’t a fish”

Gary Hayes, Futurist and New Media Evangelist – The media and storytelling landscape is constantly changing but in the last six years we have never seen such monumental change. Gary takes us on a journey from the old days of new media through to the very near future using current examples of the work in ABCs Multi Platform TV team through to other cutting edge examples of Augmented Reality, Transmedia, Social Media Storytelling and Games.
Gary Hayes, an award winning multi platform producer, is currently executive producer at ABC Multi Platform TV and also directs transmedia training unit StoryLabs.us. Throughout his extensive career he has worked across the UK music and multimedia industry including the development of the internet, interactive TV and cross platforms for the BBC. He is a regular keynote speaker, consultant producer in social & transmedia to the TV, Film and Arts industries. He has also been an International Interactive Emmy juror for the past three years. His media innovation blog personalizemedia. com has been in top 10 Media & Marketing for over 2 years and he runs 11 other sites linked from garyphayes.com.

Date: Sat 16 June
Time: 10am – 12pm
Venue: Browns Mart Theatre 12 Smith St, Darwin

Jan 012012
 

Originally published Oct 2011 in Wired Magazine ‘Change Accelerators‘ by Gary Hayes 4 of 5

Image by Gary Hayes

When planning your next holiday to London with the fam, don’t forget to sync up your iGlasses and load up the London experience packs. On arrival, slip on your augmented reality sunglasses and take a look around: Roman-era London appears before your eyes. Slaves and gladiators walk through the streets and chariots rush past. You can add your own comments leaving virtual “We Were Here” graffiti for all time. The experience is part documentary, part user-generated narrative, and entirely pervasive. In other words, augmented reality meets living history.

In our everyday lives, we engage with stories in many ways, whether it’s eye-to-eye contact with a stranger that sparks an instant connection or a well-crafted movie or TV show. But what if we started experiencing those stories in the outernet’s layers?

While online networks are evolving traditional entertainment, such as TV and web series, we are also witnessing the rise of a new form of media called “augmented reality storytelling.” I’ve dubbed this new form of diversion ’ntertainment, as a shorthand for immersive augmented reality entertainment.

At its broadest level, augmented reality is about enhancing the physical world through digital elements, such as images, sound, and information. Now technology is enabling us to further situate and layer our digital stories in places where other narratives can’t reach. Right now, we see this happening when someone holds up a camera on an iPhone or tablet and shares objects or stories from the real world.

The opening Roman London example is based on an existing service called Londinium, which is a collaboration between the History Channel and the Museum of London using augmented reality video layered over real-world streets to re-create an alternate history. Coincidentally, London is also used as a site in the globe-spanning Ghost Tours 2.0. Haunted London encourages visitors to explore the city’s eerie side using locative AR (augmented reality). Likewise, another situated project is Witness, which draws participants into the dramatic and seedy underbelly of criminal Berlin. In this case, players are the hero: They watch graphic video scenes at different city locations and are then sent detective challenges to uncover the truth. But here’s the twist: The story might just bite you back! Augmented reality games and stories can even get physical, like the recent example of Chelsea FC playing the world’s largest Space Invaders game in a stadium using projection AR.

Gaming is leading the way. New consoles, like Vita, allow users to literally take game characters orreality fighters into the streets. Other gaming advances like AR games on Nintendo’s 3DS start to recognize place markers placed around a player’s city, transforming screen-based MMORPG(massively multiplayer online role-playing games) into an LMMOG (location-based massively multiplayer online games).

Augmented reality storytelling is starting to appear across our smart GPS mobile devices. Several marketing campaigns are taking the initiative by spearheading real-time AR challenges, such as Vodafone’s Buffer Monsters, which challenged German smartphone users to download a mobile app to capture virtual creatures and win a lifetime plan. This is only one example, other AR advergames encourage users to competitively run around cities on scavenger hunts for real-world prizes, such as the Droid Bionic AR Game. Similarly, this October, Gundam, the Japanese anime giant, release an iPhone/iPad app called Gundam Area Wars. The game uses the devices’ camera and gyroscopic sensors to show life-size 3D models situated in the player’s real-world landscape.

Given these above examples, I return to my earlier travel scenario and I wonder how commonplace it will become for people arriving in a new location to start experiencing it through augmented reality storytelling and gameplay? The traditional guidebook has already morphed into digital form. The Lonely Planet is already a downloadable app. Is it a big jump to imagine AR and location-based storytelling won’t soon allow travelers to engage history on a whole new level? One might even argue a deeper and more meaningful one than just the 2D sightseeing experience of looking at crumbling ruins. So many guidebooks have been written on the principle of making history come to life—AR actually makes it possible.

One could even take this one step further and question, why do we need to travel at all when we have our own personal Holodecks at our fingertips? Fast Company recently reported on Tour Wrist, a virtual tour that lets iPad users move around a global location with unlimited zoom and freedom. “Travelers” are virtually transported to that place and able to immerse themselves in it becoming the hero in a remotely situated, digital storyworld.

Finally, in the near future, we might all have the capability to create duplicates of our surroundings in 3D for others. This Microsoft R&D initiative to map the world uses the fastest selling piece of tech on the planet, the Xbox Kinect. This would allow everyday people to create unlimited user-generated 3D AR—foreseeable as easily as snapping a digital picture. In addition to this, there is a saturation of location-stamped social stories inside services, such as Google Earth, TagWhat, HistoryPin, Facebook Places, CheckIn+, Foursquare, and Gowalla, among others. What will result from all these stories becoming interconnected and navigable using AR devices?

From that point on, we will be co-creating an augmented entertainment eternity. Together. Will you be a part of it?

May 112011
 

As AR starts to take root in some key aspects of our lives I thought it would be useful to collect below some of the best talks (yes physical presentations vs overt demos) in the Gamified / Augmented Life space. These are  thought leader presentations asking the key questions about why, how, should we, who for and so on. Some talks are a couple of years old (with many from TED) but they need to be seen by upcoming AR & Experience Creators as these passionate presentations look backwards but mostly forwards to our soon-to-be-enhanced lives – through this inevitable, always-with-us, digital overlay.

The speakers are writers, inventors, company owners, commentators and all go that one important step beyond where we are now which is an AR oil rush where no one has quite found the oil (yet) but there is certainly lots of planting flags in the ground where they reckon the best oil deposits are…I could go on with that tangent but might save it for my own lil talk next week at the Augmented Reality Event but for now lets get to it,  on with the proper talks (in no particular order!)…of course I probably missed the most important ones – thats what the comment box is for 🙂


1 Opening & Keynoting the Augmented Reality Event in 2010 we have AR visionary & guru Bruce Sterling – consider yourself as Experience Designers

The Augmented Reality Event: Bruce Sterling’s keynote from Ori Inbar on Vimeo

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