Effective Personalization
I often think that effective personalization comes from the user feeling they are receiving highly relevant content, available when they want it – rather than some kind of superficial ‘reskinning’ of a portal...
Read MoreAuthor: Gary Hayes
From this world to that world
Posted by Gary Hayes | Sep 7, 2005 | Artificial Intelligence |
How do we get from this world (today early 21st century) to that world (slightly later 21st century)? Three key things are missing – 1) ‘consumer trust’ in the distribution chain with the agents made available to them 2) highly...
Read MoreThe revolution will be personalized.
Posted by Gary Hayes | Sep 6, 2005 | Artificial Intelligence |
After the era of search (1994-2006) we move towards the final stage of personalization. There are many hundreds of companies flexing their algorithmic muscles to provide a tailored way to filter billions of media items down to...
Read MoreDon’t Advertise At Me Just Yet Please
Posted by Gary Hayes | Sep 5, 2005 | Digital Profiles, Personalisation, Targeting |
A Great Article by Steve Smith from last month which highlights (using podcast ad personalizing as an example) the tension between participatory culture and the old model advertising industry. The intrusive effect of dropping ad...
Read MoreImagine a World
Posted by Gary Hayes | Aug 30, 2005 | Artificial Intelligence |
… where any type of media you want is available at anytime. Not just limited to on-demand TV, Film or music, but life experiences – education, self-awareness, community, immersive reality, multi-player games and the...
Read MorePervasive Entertainments Times
last posts in order
- The Medium is Dead, Long Live Cross Platform
- Navigating an Expanding Multiplatform Transmedia Universe – Production Keynote
- State of Play: The Multiplatform Transmedia Industry
- 10 Reasons Why Most Broadcasters Make Mediocre Multiplatform
- The Ideal Transmedia Parallel Production Process
- Rebooting 2nd Screen & Social TV: Interactive TV 3.0
- Precious Alchemy or Worthless Chemistry – Transmedia Multi Platform ROI
- Predicting Transmedia and Augmented Reality Futures
- The Hybrid Media Challenge – Broadcasters vs ‘The Force’
- Are you Experiential? Designing for the Pervasive Entertainment Era – Beyond 2012 Wired
- Through Rose-Tinted 5D Glasses – Situated Augmented Reality Entertainment – Beyond 2012 Wired
- Personalized Entertainment – Social, Transmedia Storytelling – Beyond 2012 Wired
- Stories-To-Go. Locative Entertainment Futures – Beyond 2012 Wired
- Sensory Futures, Experiential Entertainment – Beyond 2012 Wired
- Intensive Clinic, Inspiring Guru’s, Transmedia Market & Multi Platform EP
- The $$ value of online news stories and how paywalls will work
- Change Accelerators and Experiential Entertainment
- How to Nurture Multi Platform Transmedia Projects
- Dummies Guide to Writing a Transmedia Production Bible
- Transmedia Futures: Situated Documentary via Augmented Reality
- Are You Experiential 101? Place Based Storytelling Panel Video
- Pervasive Entertainment – Games, Film, Real World, TV merged with social networks
- The Value of Experiential – New Augmented Worlds
- Top Ten Augmented Reality & Gamified Life Talks
- Presenting – Social TV, Augmented Reality, Transmedia and GameTech
- The Gamification of Social TV
- Celebrating 21st Century Media Tower of Babel
- The Ten Commandments of Progressive Media
- 10 Reasons Public Multi-Platform Funding is Broken & Ways to Fix It
- Navigating the World of Multi-Platform & Transmedia Rituals
- A Picture Worth a Billion ‘Digital’ eWords
- Online Crowd Sourcing of the Sixth Kind feat @ImogenHeap
- Interview: Beyond the Living Room, Future of Social AR Gaming
- RIP Multi Platform, Long Live Multi Channel, Transmedia Tablets!
- The Transmedia Hierarchy of Needs
- Garys Social Media Count
- You are what your twitter lists say you are?
- Future of Location Based Augmented Reality Story Games
- Young Australians – Enhanced Identity Transmedians
- iPad App Social Media Counts
- Co-Creating Transmedia Communities
- Where Industry and Academia Fear to Tread – StoryLabs Launch
- Producing Transmedia Stories – 10 Reasons why Audiences do it Better…
- Augmented Worlds Video Part 1 – Recognition
- What makes the perfect Transmedia Producer?…
- Descending Clouds – Society and Augmented Reality 101
- The Game that becomes a Film and Our Lives Online Survey
- Social Web and Transmedia 1000 Quotations of the Decade
- Social TV Reloaded – 20 Best Solutions
- Traditional Media – Time to Become Relevant again?
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