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Nov 162011
 

Not the most concise title but I wanted to cover a bit of ground with it. I am leading a week long Multi Platform development residential lab next week in the Southern Highlands of New South Wales with some of the worlds leading mentors and Australia’s top projects – all linked to Screen Australia. This is followed by a one day seminar in Melbourne called ‘Idea to Market’ and top and tailing all of this, I have taken up the Executive Producer ABC Multi Platform TV role. More on each coming up.

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Intensive Clinic

As you know last year I founded StoryLabs, a global transmedia IP development network, with 3 other individuals in Canada, US and UK. Then, new format funding body, Screen Australia who were looking for a very practical, production orientated rapid development structure for their Digital Ignition initiative, looked to StoryLabs.

Screen Australia has engaged transmedia collective StoryLabs to direct the first workshop, under the guidance of its key founder Gary Hayes. He is recognised as one of the foremost digital thinkers. An award-winning multi-platform producer, author, educator and director. The founding director of global multi-platform training initiative StoryLabs he has recently become Exec Producer of ABC Multi Platform TV. He was the director of AFTRS’s LAMP program for 5 years, was Senior Interactive Development Producer at the BBC for 8 years, and was a Social TV Producer in the US. Gary has designed and lead multi-platform/transmedia courses internationally and in Australia with AFTRS and Metro Screen. He also runs MUVEDesign (creating story based augmented reality, virtual worlds and transmedia) and the influential media and marketing site PersonalizeMedia.. Gary will be supported by up to eight high-calibre international and domestic experts.

“The Digital Ignition Multi-platform Clinic falls within the suite of support offered through our All Media Program, which seeks to ignite and strengthen digital understanding, expertise and activity within the Australian screen content sector,” said Screen Australia Investment Manager Mike Cowap. “We’re thrilled to be working with Gary and his StoryLabs network to make this as rich and practical a workshop as possible.”

Founder of StoryLabs Gary Hayes said, “We’ll deliver a highly structured program focused on all the important practical topics, including storytelling, user experience, design, technical, business and marketing. We’ll be using case studies and tried and tested exercises to hone participants’ processes, and ensure they leave with a tangible ‘bible’ and clear list of next steps for their project to get it off the ground.”

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Oct 232011
 

I was lucky to be asked to write five articles for Wired’s Change Accelerator blog on the topic of Future of Entertainment this last week.

Guest bloggers sound off on solutions for the future. Eight change accelerators in energy, mobility and design start the conversation, and you join in.

It was certainly a challenge to not only cover the vast range of change happening but to try and combine this with some kind of narrative arc across the five posts. I deliberately kept away from areas such as AI or overtly looking at ‘gadgets or devices’ and wanted to focus on the actual user need and behaviour at a very accessible level. Also I wanted to include as many recent (the last year or so) examples of services being developed that clearly define the direction we are headed. The nice thing is the posts are brief, compared with my usual dirges!, and they seem to work well back-to-back, although quite a few ‘anomalies’ have crept in during the sub-edit process 🙂

So here is the list of my experiential & transmedia posts this week in Wired’s Change Accelerators Blog – these may be re-posted on this blog once I get the nod.

Monday – Sensory Futures, Experiential Entertainment 

Looks at the drive to more fully enclosed, sensory and imaginatively, experiences

Tuesday – Stories-To-Go. Locative Entertainment Futures

The development of narrative, game and social story spread around for us to move and play inside of

Wednesday – Personalized Entertainment – Social, Transmedia Storytelling

Our own stories merged with produced entertainment, social TV, cinema and beyond

Thursday – Through Rose-Tinted 5D Glasses – Situated Augmented Reality Entertainment 

Layering experiences over the real world, the merging of story and place

Friday – Are you Experiential? Designing for the Pervasive Entertainment Era

An article looking at the nature of experience and how we can design for the future

 

Sep 162011
 

 

nur·ture – noun /ˈnərCHər/ – The process of caring for and encouraging the growth or development of someone or something

011_Glebe Point Road Fete Sydney 2010

For multi platform storytelling and transmedia to flourish, it’s ‘creative leaders and trainers’ need to use a vast range of techniques to inspire those unfamiliar with it’s highly complex, development process. This post is relevant to all media creators – advertising campaigns, innovation in companies, story development, technical and business research who require expert help to become confident explorers and producers in this new and exciting arena. I realise as I type that the post could become rather large if I included some of my in-depth, traditional training or consultancy processes so this looks at a higher level, at the types of training, networking & development in the transmedia/multi platform content space. Cue the obligatory personal context…

Multi Media Training

When I joined the BBC as Multi Media Editor back in 1995 about half of my initial role was training BBC producers. I had already been producing multi-media content and lecturing at higher ed level for 6 years prior and was partly employed because of this skill. This was a BBC long before any Innovation labs, BBC Worldwide extensions, New Media or imagineering departments and  I and a couple of other producers with BBC training would run one to three day ’emerging media’ workshops for teams of BBC producers. Back in the day this included the Senior Management Board, David Attenborough types and later Tim Haines (walking with dinosaurs) and a multitude of other ‘get it made’ top TV exec producers. The sessions back then started from an evangelical point of view but quickly moved later in the workshops into “OK I’m sold, What can we do together now” (as is the nature of executive producer types!).

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Jul 272011
 

OK not really a Dummies guide as there are some complex elements in here,  but one has to use whatever memes are in vogue 🙂 A few weeks ago I was commissioned by Screen Australia to write a very basic structure & guide for producers relatively new to multi platform content to structure & document their propositions, after they have developed the ‘audience centric’ concepts. This has just been published on the Screen Australia site as a digital resource for those needing to document projects for transmedia productions.

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