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Sep 242005

“It’s not up to Google or anyone other than the authors, the rightful owners of these copyrights, to decide whether and how their works will be copied.”

In reference to the latest news of Authors suing Google I must ask content owners when will the penny drop? To those copyright owners who resist viewers, readers and listeners searching, capturing and personalizing their content one message – you will simply not be seen in the very near future. If you are not seen, people will not be ‘motivated’ to ‘buy’, yes ‘buy’ the analogue or physical digital version. In previous posts I pointed out that personalized delivery of very relevant ‘complete’ content does in fact stimulate purchasing decisions – especially out in the small niche tail. All Google is doing is providing the catalyst for this next wave.

At Rhapsody 90% of its database of more than 1 million songs are played at least once every month, thanks in part to the service’s preference system.

There is not enough time to go into the pros and cons of, on one side, everything being free and rampant priracy, through to Creative Commons – just to point out there is a great error being made by many content owners by locking content down so tight – that it may as well not exist. Suing Google is shooting the messenger.

Posted by Gary Hayes ©2005

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