How do we get from this world (today early 21st century) to that world (slightly later 21st century)? Three key things are missing –

1) ‘consumer trust’ in the distribution chain with the agents made available to them
2) highly ‘tagged and targeted content’ and
3) Protection and monetization of that content.

The current rich media industry needs to wake up and plug these holes, be willing to take some risks and move things along at a much faster rate.

This blog – when it really gets going – will explore these themes and SO MUCH more. So buckle up and enjoy the ride – with me your host, Mr. Personalize! Not sure that is going to work – editor please…

Posted by: © Gary Hayes 2005