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Jul 302009
 

Running the Australian Laboratory for Advanced Media production I often have to provide a broad contextual background (as well as detailed insights!) to many of our seminars and labs. Over the past few months I have presented across a range of topics suggested in the blog title and lucky for some these have been captured in video form! So the player below contains (for now) seven separate presentations, a mix of free informal evening ones through to more formal full day workshop intros. The video production value is variable so I add the audio only versions at the bottom too and there are links to the other many great speakers at each session, detailed below the video box. These are unedited and contain the usual umms, arrs, errors, coughs & pregnant pauses, oh and I hope some great content. All are 16by9 apart from the serious games in 4by3, Enjoy

  1. SOCIALIZED TV 2.0 – 17m © Gary Hayes Director LAMP @ AFTRS and CCO of MUVEDesign (slideshares here)
  2. GAMES: SERIOUSLY – 35m © Gary Hayes (slideshares here)
  3. VIRTUAL STORY: THE ART AND CRAFT OF MACHINIMA – 42m © Gary Hayes (slideshares here)
  4. (Seminar Intro) THE RISE AND RISE OF SOCIAL MEDIA – 13m (slideshares here) © Gary Hayes
  5. FREE AND EASY (seminar intro) – 10m © Gary Hayes
  6. IPTV FUTURES – 20m © William Cooper Head of Informitv (live Skype video interview with Gary Hayes)
  7. MULTIPLATFORM INNOVATIONS – 22m © Giancarlo A. Mori Senior Vice President, ANIMALLOGIC Interactive. (live Skype video intro interview with Gary Hayes)

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Randomizers

 Posted by on July 22, 2009 at 12:49 pm  Add comments
 

A series of tools Gary has created for hundreds of his workshops and training, designed to help teams generate ideas or quick pitches from assigned stories/genre/intention/business etc: You will need Shockwave and/or Flash players installed into your browser to view these – get it from Adobe here.

Click the links below

SOCIAL MULTI PLATFORM TV BRIEF O’MATIC – “Flash app, designed as a tool to develop your audience/user centric thinking when creating Multi Platform Social properties. It gives you a well known existing story world and requires you to meet two ‘user centric’ objectives (primary and secondary) and also a business model to fulfil”

TRANSMEDIA-BRIEF-O-MATIC FLASH “This randomly chooses (on command) story/TV worlds and two simple ‘objectives’ to take into account in your presentation back. There are two sections TV extension and pure Transmedia.

PITCH-O-MATIC SHOCKWAVEFor students & media professionals to develop their ‘off-the-cuff’ pitch and presentation skills”!

WINDMILLS OF OUR TRANSMEDIA MINDS – FLASH “…that takes you on a journey!  To help exercise those ‘cross media’ muscles or drive you bonkers. It is a work in progress (what isn’t nowadays) and many more ‘user journey’ options will be added

MULTI-PLATFORM MOVIE STORY & BUSINESS INTENTION’ER – FLASH “A well known movie story world, across 5 selectable key genre

GAME GENERATOR  SHOCKWAVE “For teachers and students to come up with the seeds of a new game”!

MASH-UP MACHINESHOCKWAVE “To get you thinking about new online services”

TWEETOMATORSHOCKWAVEFor tweeters who are sometimes lost for things to say”!

FORMAT-O-MATORSHOCKWAVEA ‘Cross Media Format Generator’ that plays on a few key concepts and potential new formats.”

In progress:

USER JOURNEY O’MATIC – will, based on your story fragments/settings create a route through multi platforms

SOCIAL MEDIA BALANCE – requires you to maintain and grow a user based community by carefully clicking at the right times across social media and PR releases!

ALTERNATE REALITY GAME O’MATIC – An extension of the windmills machine above, based on your story world and style of ARG it will give you a suggestive sequence of  ‘story based events’ in sequence

Jun 222009
 

I was invited to keynote at the IADIS multi conference in the really tough summer environment that is Carvoeiro (a quaint Portugese coastal town & limestone cliff’d seascape on the Algarve). The conference (at the Tivoli Hotel image below) has many strands overlapping probably due to over 1300 submitted papers looking at a massive range of topics. I have linked to each of the main strands below that were excellently edited by Prof. Katherine Blashki, Prof. Pedro Isaías & others. Most of the papers are typically academic (meaning theoretical or retrospective), but a few gems some were ‘zeitgeist practical/industrial’ and some needed a good deal of focus, kick-up the proverbial.

TiVoli Portugal

I was lead keynoting for a few strands, namely Telecommunications, Networks and Systems 2009, Informatics 2009 and the main conference Game and Entertainment Technologies 2009. It was a tall order to bridge these areas so I tried to encapsulate a few of my own current practical strands as well as ‘thinks’ at how play is truly everywhere, already escaped the bounds of the screen but the real focus was about the many new forms being created organically inside social media networks. (This slideshare is annotated – albeit in a slightly jetlagged haze and so only scrape the surface of the key messages!). The talk was well received and nice to see terms like ‘transocialmedia’ being used in discussion in later sessions. Also interesting to see a Strategy Analytics report using the term ‘Social Virtual Worlds’ I coined a couple of years ago in a report linked here and in my presentation below.

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May 292009
 

ABC Island Second Life Panorama 3000 wide!
While lecturing to AFTRS students last week about multi platform, social media & new forms I got on to games and social virtual worlds. When I asked who knew about Second Life one student chirped up “oh isn’t that the place where ABC TV got bombed”. Now a few things immediately sprung to mind when hearing this comment

  1. Having built the ABC TV Island in 5 days or so and part running it at the time I knew the background to this intimately, so how much detail to go into?
  2. I was also bizarrely running a LAMP residential lab in Tasmania when this event occurred and Lisa Romano then an ABC producer was one of our mentors, she also was in charge of the ABC Island at the time – so very much involved in the response
  3. These events are very rare and my experience was either mostly technical server errors or simple admin error, so the problem was fixed in an hour or so as we immediately liaised with Linden Lab who run Second Life and fixed the problem

But the thing that really sprung to mind was, wow this event was back in May 2007. A two year old story. How and why would it persist so long and into the heads of ‘one so young’ – well mid 20s gen, young in my book :). Then I started to think about the story I used to tell not so long ago to folk who were fascinated by the story of the intriguing ‘ripple’ effect. How a technical error ended up with the CEO of ABC TV being interrogated in government about the act being about anti- Public Service commercialisation combined with terrorism training. This also reminded me forcibly of Laurel Papworth’s Ripple effect and more importantly the Long Tail of an influenced ripple effect – whereby a story is spread like chinese whispers and in some cases enters into folklore and myth – even with endless online interrogation. I also liken this to the Butterfly effect or chain reaction, where a small event can end up causing something far more significant. In this case study below of ABC Island, as you see below, it was more to do with a kind of mass hysteria about the medium of branded virtual worlds & the reflection of that out into real ‘prejudiced’ society. An example of online mass hysteria or clever marketing? You decide.

So here is a glimpse into the Butterfly Effect chronology on 2nd year anniversary of the momentus event 🙂

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